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Content is king

Category: Content Marketing & Strategy

The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a must attend conference by Forbes, the premier social media marketing, and optimization conference brings together a host of specialists, experts, patrons, entrepreneurs and think tanks, associated with the new media sphere. The three-day mega gathering of the movers and shakers of the digital marketing industry is the most awaited event of the year. It is the ideal new age platform where the key influencers and innovators of the digital media stream come together to brainstorm, discuss and plan new strategies and ideas impacting the world of social media marketing and optimization. History of Pubcon Conceived by CEO and founder of Pubcon Inc, Brett Tabke, the idea of the conference was born in 2000 at a London Pub, bringing together early Web Search Engine Optimizers and Webmasters ...

When you start thinking about your overall digital marketing strategy, one of the key components to nail down is your content production. At this point, it’s been well established that not all forms of content are created equally. While some pieces go viral, others fail to garner any significant traction. Because content creation is a time and resource intensive exercise, it’s not worth investing in content that’s not going to take off. Your content should provide reasonable ROI for your business, through better brand recognition and social presence, and an increase in your conversion rates. Obviously, everything that you write is not going to be reposted around the web overnight, but there are certain qualities that have been shown to resonate with readers and with Google. By keeping those elements in mind as you craft new content, you put yourself on the right track for a more successful campaign and larger digital strategy. So how exactly do you determine w...

At AdLift, we know the importance of the role that content marketing plays in a brand’s overall SEO and marketing efforts. As a top digital marketing agency, we’re constantly refining our content marketing strategies. We’re always looking into new developments in the field and listening to what the top content marketing influencers have to say. If you’re new to content marketing and just getting started with your efforts, one of the first steps to take is to start following the experts. It’s a quick and easy way to get regular insights that can help you define your goals and shape your strategy effectively. Check out these eight top #ContentMarketing experts on Twitter for some great nuggets of content wisdom! Jeff Bullas @jeffbullas They say content is king, but the king of content marketing? That’s Jeff Bullas. With a whopping 337K followers, this social media, blogging, and content guru should be...

In today’s post, I wanted to share some tips on optimizing your online videos, focusing on content, titles and tags. These are some of the most important elements for your Youtube channels and individual videos. Concentrating on your content, titles and tags will ensure you are engaging with the right viewers and increase your video rankings. As the saying goes, “content is king” even when it comes to your online videos. youtube Relevant Content  When writing content around your videos you want be sure that your content is engaging, informative and most of all relevant to the context of your video. One of the worst things you could do is target an audience or keywords that are unrelated to the conten...

Duplicate content is a common issue within the digital marketing world; in fact, so common that rarely do we see new clients without some sort of duplicate issues not being managed in an SEO friendly way. Why is Duplicate Content important? We get asked this question quite often, and the answer is that the duplicate content on your site can effect not only the pages with duplicate content, but the entire site. From a technical SEO perspective, it is often one of the most critical problems we address. duplicate content Why is it so common? Duplicate content is common because of the ways it can be created. It doesn't only exist when you copy and paste content from an existing page, or whe...