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Category: Search Engine Optimization

The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a must attend conference by Forbes, the premier social media marketing, and optimization conference brings together a host of specialists, experts, patrons, entrepreneurs and think tanks, associated with the new media sphere. The three-day mega gathering of the movers and shakers of the digital marketing industry is the most awaited event of the year. It is the ideal new age platform where the key influencers and innovators of the digital media stream come together to brainstorm, discuss and plan new strategies and ideas impacting the world of social media marketing and optimization. History of Pubcon Conceived by CEO and founder of Pubcon Inc, Brett Tabke, the idea of the conference was born in 2000 at a London Pub, bringing together early Web Search Engine Optimizers and Webmasters ...

As the month of September rolls on here in the Bay Area, our SEO agency is looking forward to two major conferences that have been circled on the calendar for months: Pubcon and Shop.org’s Digital Summit. Both of these conferences bring the best of the online marketing and digital retailing industries together for great keynote presentations and inspiring roundtable discussions to transform your business efforts. Learn a little bit about each of these conferences below, and if you plan on attending either of them, we hope to see you there!

Pubcon 2015 AdLift Las Vegas

Who: Industry leaders across the online marke...

SEO Success Metrics SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and companies don’t believe in SEO, rather, they can’t decide if their efforts are making or costing them money. As a SEO agency, we know proper optimization has the potential to produce not only positive, but hefty ROIs. But for many companies trying to solve the riddle on their own, the intricate wheel of off-page and on-page factors becomes too much. They’re looking at so many areas and aren’t sure how to correlate the money th...

A solid digital marketing strategy can do wonders for your business, drawing attention to your brand, increasing audience engagement, and ultimate leading to a higher conversion and sales rate. While we don’t have to convince you that marketing is important for your business to thrive, you might be unsure about which tactics are the most effective. If you need some guidance to get started with your digital marketing plan, we’ve put together some of the most successful trends to follow. Check out four of the top trends in Digital Marketing below! 1. Organic and Outbound While outbound strategies are an integral part of a comprehensive marketing plan, a huge number of companies are failing to take advantage of the major opportunities that organic optimization presents. Pushing your products and services out in front of potential customers is going to garner some attention, but connecting with a relevant audience...

SEO for beginners on page factors You’ve said it before: “this year I’ll get my site up to par so I can improve my search rankings and see an uptick in business.” But for some reason the plan never sticks. Either other tasks get in the way or confusion sets in when it comes time to roll up your sleeves and get to work. It’s understandable; the SEO well runs deep. There are literally 200 different ranking factors that Google incorporates into its algorithm. But if you try to do too much too soon, you'll never get anywhere. As an SEO agency, we know a thing or two about organically optimizing pages. Not only to i...