Category: Search Engine Marketing

Twitter Roundup: August Voices in SEM

Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites with the intent to increase search visibility through paid advertising. Tools like Google Adwords or Bing Ads are popular paid services offering pay per click (PPC) advertising campaigns.

“Twitter Roundup: August Voices in SEM”

How To Create a PPC Landing Page

Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign is suffering from a low conversion rate, the first thing you should do is take a look at your landing pages. There are common mistakes often found with many landing pages; however, we have identified a simple set of rules you can follow to dramatically improve your SEM performance.

“How To Create a PPC Landing Page”

Driving Google+ and Social Media Results Via Paid Campaigns – Ian Lopuch

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com.

I’m back, thanks AdLift team for the opportunity to share another guest post! In my last guest post, I featured SEO Tips From A PPC Pro, discussing ways in which SEO and PPC professionals can collaborate. I’m a huge fan of approaching digital marketing as a team sport. The best programs are built upon true teamwork. Today, I wanted to continue upon that theme, specifically focused around Google+ and social media.

“Driving Google+ and Social Media Results Via Paid Campaigns – Ian Lopuch”

SEO Tips From A PPC Pro

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com.

Digital marketing is a team sport. At the corporate level, I cannot think of too many functions that are more interdisciplinary than digital marketing. In that spirit, I wanted to share today some of my favorite SEO tips, coming from a PPC pro. Here are some amazing ways you can grow your SEO program by leveraging your PPC team.

“SEO Tips From A PPC Pro”

Mobile Search & Marketing – Pubcon New Orleans 2013

AdLift was at Pubcon New Orleans and we loved it! Here’s our presentation on Mobile Search & Marketing – hope you enjoyed it!

“Mobile Search & Marketing – Pubcon New Orleans 2013”