Tag: Conversion Rate

How to Measure SEO Success

SEO Success Metrics

SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and companies don’t believe in SEO, rather, they can’t decide if their efforts are making or costing them money. As a SEO agency, we know proper optimization has the potential to produce not only positive, but hefty ROIs. But for many companies trying to solve the riddle on their own, the intricate wheel of off-page and on-page factors becomes too much. They’re looking at so many areas and aren’t sure how to correlate the money they’ve spent back to a proper success metric.

“How to Measure SEO Success”

How Rich Snippets can add Value to your Site

Rich Snippet Star RatingSearching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the dark as often times descriptions can be misleading. Enter rich snippets. Rich snippets were introduced by Google way back in 2009 as a way to display as much information about a site to a user before they even click on a link. Surprisingly many sites are still not taking advantage of their benefits.

Benefits of Rich Snippets

Enhanced User Experience Marking up structured data provides the user with more relevant information in SERPS letting them know the site is relevant to their query.
Increased CTR – When your search result shows up with pretty markups such as review stars, it can really stand out among the competition. Because of this, your site is more likely to get that click when you have structured data marked up. In fact, studies show that websites using rich snippets can see up to a 30% increase in CTR.
Decreased Bounce Rate – Because the marked up result provides additional information, it is more likely to bring in more relevant traffic, and users will enter your site further down the conversion funnel which in turn will result in a decreased bounce rate.

“How Rich Snippets can add Value to your Site”

10 Key Performance Indicators for SEO

KPI chartWhen thinking about marketing and optimizing your business online, it can sometimes be a difficult task deciding which metrics you should be monitoring and how often you should be reviewing them. Certain campaigns like PPC can be simple to assess, while other organic efforts may be a little more challenging. Tracking SEO efforts is crucial, and we need to be doing it to assess our success and to determine what our next steps should be. Below are ten key performance indicators that we think are the most important and worth tracking.

Keyword Ranking

Why: Keyword research is most likely the basis for any SEO strategy and tracking ranking can be one of the best ways to determine if your keyword optimization efforts are paying off.
How: Carefully decide on keywords that you would like to rank for. While putting together your SEO strategy, create a simple benchmark report of where you are currently ranking, and begin tracking this weekly. If your efforts are successful, you should see positive movement.
Example:

“10 Key Performance Indicators for SEO”