Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the dark as often times descriptions can be misleading. Enter rich snippets. Rich snippets were introduced by Google way back in 2009 as a way to display as much information about a site to a user before they even click on a link. Surprisingly many sites are still not taking advantage of their benefits.
Benefits of Rich Snippets
Enhanced User Experience – Marking up structured data provides the user with more relevant information in SERPS letting them know the site is relevant to their query. “How Rich Snippets can add Value to your Site”
Increased CTR – When your search result shows up with pretty markups such as review stars, it can really stand out among the competition. Because of this, your site is more likely to get that click when you have structured data marked up. In fact, studies show that websites using rich snippets can see up to a 30% increase in CTR.
Decreased Bounce Rate – Because the marked up result provides additional information, it is more likely to bring in more relevant traffic, and users will enter your site further down the conversion funnel which in turn will result in a decreased bounce rate.
“How Rich Snippets can add Value to your Site”