Tag: SEO

How to Measure SEO Success

SEO Success Metrics

SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and companies don’t believe in SEO, rather, they can’t decide if their efforts are making or costing them money. As a SEO agency, we know proper optimization has the potential to produce not only positive, but hefty ROIs. But for many companies trying to solve the riddle on their own, the intricate wheel of off-page and on-page factors becomes too much. They’re looking at so many areas and aren’t sure how to correlate the money they’ve spent back to a proper success metric.

“How to Measure SEO Success”

Twitter Roundup: August Voices in SEM

Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites with the intent to increase search visibility through paid advertising. Tools like Google Adwords or Bing Ads are popular paid services offering pay per click (PPC) advertising campaigns.

“Twitter Roundup: August Voices in SEM”

5 Key On-Page Factors for SEO Beginners – AdLift

SEO for beginners on page factors

You’ve said it before: “this year I’ll get my site up to par so I can improve my search rankings and see an uptick in business.” But for some reason the plan never sticks. Either other tasks get in the way or confusion sets in when it comes time to roll up your sleeves and get to work. It’s understandable; the SEO well runs deep. There are literally 200 different ranking factors that Google incorporates into its algorithm. But if you try to do too much too soon, you’ll never get anywhere.

“5 Key On-Page Factors for SEO Beginners – AdLift”

The 5 Best SEO Plugins for WordPress

As far as content management platforms go, WordPress excels in allowing users to implement their SEO tactics in a relatively straightforward manner. However, the factors that influence a site’s ranking are endless. From on-page optimization to back linking and proper image tagging, there’s a ton that goes into the overall SEO process. This makes turning to specialized plugins for particular purposes extremely important. In SEO, every little tweak counts toward the overall likelihood of being found in organic search listings.

“The 5 Best SEO Plugins for WordPress”

Content Marketing and Its Influence On SEO

In a recent conversation with Search Engine Daily, AdLift co-founder and CEO, Prashant Puri discussed content marketing and its influence on SEO and SERP rankings. Check out what he had to say below:

Content Marketing with Content Lift

“Content Marketing and Its Influence On SEO”

Twitter Roundup: Voices in SEO – AdLift

Looking to brush up on your understanding of SEO? Be careful, the Internet’s a noisy place. With so many people spewing their opinions everywhere, it can be hard to drown out the sludge. As an SEO agency, we’re fully aware of the disparity in SEO advice out there, which is why we’ve put together a short list of some of the most credible voices in the SEO industry. Separate the pretenders from the gurus by following this knowledge-packed list of personal SEO accounts.

“Twitter Roundup: Voices in SEO – AdLift”

SEO Tips From A PPC Pro

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com.

Digital marketing is a team sport. At the corporate level, I cannot think of too many functions that are more interdisciplinary than digital marketing. In that spirit, I wanted to share today some of my favorite SEO tips, coming from a PPC pro. Here are some amazing ways you can grow your SEO program by leveraging your PPC team.

“SEO Tips From A PPC Pro”

Competitive Analysis – How are your SERP Competitors Performing?

Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The first and possibly most important step is to decide on who your biggest online competitors are. This can be done by looking at who is ranking for similar keywords as you, or ranking for those keywords that you would like to rank for.

“Competitive Analysis – How are your SERP Competitors Performing?”