Clients (Case Studies)

Graffitinyc

Client
Graffitinyc.com. Jehangir Mehta is a Professional Chef and owner of New York City restaurant Graffiti. In August 2009, Jehangir appeared on “Iron Chef America” on Food Network, and was the runner-up on the second season of “The Next Iron Chef” later in 2009.

The Challenge

  • Graffitinyc.com was a relatively new site with very little search engine traffic.
  • Drive traffic for high quality keywords in the food & cuisine vertical (very competitive).
  • Development resources were limited.
  • Website wasn’t being found when relevant keywords were searched for. Important keywords ranked 100+ or worse.


The Plan
  • Get site SEO friendly by creating title and meta tags, sitemap, broken link analysis, and duplicate content analysis. This allows the site to be indexed by search engines and directories quickly and easily.
  • Aggressive vertical specific link-building strategy. An increase of in-bound links helped the graffitinyc.com to steadily improve keyword rank until a first page ranking was achieved.
  • Frequent and proactive optimization recommendations, in case of any website changes, content updates, or industry updates.
  • AdLift uses only white-hat practices, ensuring that graffitinyc.com rank improvements are search engine approved.

The Results
  • First page ranking for 2 competitive keywords.(E.g. “best restaurant nyc” – Rank on Google #6)
  • 100% increase in traffic.
  • Ranks achieved in 45 days.
  • High rankings bringing high visibility and relevant traffic.

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