Komli

Komli – One of India’s leading ad network platform with solutions across lead acquisition, targeting, rich media, audience measurement and brand measurement - aims to increase the reach of its audience measurement service – ViziSence - by increasing user adoption and sign-ups.

Challenges

• Working with an aggressive CPA model – The goal was to increase number of sign-ups and simultaneously decrease average Cost-per-Acquisition (CPA) The Plan
• Lower avg. CPA by targeting long tail keywords that convert.
• Leverage audience targeting – Collected valuable user information to understand our audience and target the audience that converts better.
• Increase conversions through strategic landing page optimization techniques.

Results

• Reduced Komli’s avg CPA by 40%
• Increased sign-ups by 165%