Clients (Case Studies)
SecondShaadi.com
SecondShaadi.com is Indias No. 1 site for people looking for a Second Marriage Again AdLift has done the development, SEO and SEM for SecondShaadi.com the product today is as good as any matrimonial site in India, or in-fact any dating site in the World. The product was developed in a short span of 6 months.
SecondShaadi.com SEO The content of the articles and discussion forums on SecondShaadi.com has been used effectively for the purpose of search engine optimization. Content is key to showing up on Google results. SEO efforts both on-page and off-page have paid off and now SecondShaadi.com ranks on No. 3 for the word Shaadi (a very high traffic keyword) around the world.
SecondShaadi.com PPC In this space, it is really important to find a balance between volume and quality of profiles. Some type of profiles will cost you less than others Some of them will be of less quality than others since it is a niche brand, quality of profiles is very important As you try to increase the number of profiles, by increasing bids and increasing CTRs, the quality definitely does suffer. Hence finding the effective balance has been a challenge The key is to work together with the site in really determining what happens to the profile after registration and equating a revenue per profile from a certain type of keyword, and then using that to determine the bidding strategy for that keyword.
