Clients (Case Studies)
Streetball
Client
Streetball.com. Streetball.com is a global network for basketball and hip hop lifestyle, recently redesigned to bring players, fans and enthusiasts together in an online community. Played on outdoor courts around the world, Streetball has thousands of organized programs, tournaments and leagues which the web site hopes to continue to popularize, as well as the millions of informal games every day.
The Challenge
- Streetball.com was redesigned and lost a majority of its existing traffic during the process.
- Drive traffic for high quality keywords in the basketball community vertical.
- Important keywords ranked 100+ or worse.
The Plan
- Get site SEO friendly by creating title and Meta tags, sitemap, broken link analysis, and duplicate content analysis. This allows the site to be indexed by search engines and directories quickly and easily.
- Creation of Robust site-map for indexing maximum profile pages.
- Frequent and proactive optimization recommendations, in case of any website changes, content updates, or industry updates.
- Aggressive vertical specific link-building strategy. An increase of in-bound links helped the Streetball.com to steadily improve keyword rank until a first page ranking was achieved.
The Results
- Rankings started to show up after 1st 2 months of optimization.(E.g. “basketball moves” – Rank on Google #12)
- High rankings bringing high visibility and relevant traffic
