Engagements & Contributions

Duplicate Content: The What, Why, and How
Duplicate content is one of the most discussed, blogged, and talked about SEO topics - well, after link building, of course. Based on Google's webmaster guidelines, "Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or is appreciably similar. Most of the time when we see this, it's unintentional, or at least not malicious in origin.“
Read Full Article at – Clickz.com

How Universal, Personalized, and Real-Time Search Have Affected CTRs
Have the launches of universal search, personalized search, and real-time search affected your CTR on SERPs ? Let's examine how you can use these to your advantage.
Read Full Article at – Clickz.com

Bringing SEO In-House: The Pros and Cons
A company may reach a point where it makes sense to bring SEO in-house. And they may not. There are many factors to consider, from company size and budgets to corporate culture and marketing goals. And let's not forget buy-in. Without support from the executive suite and across departments, someone charged with staffing up an SEO team, setting goals and achieving results has an uphill battle.
Read Full Article at – Searchenginewatch.com

Global Search Strategy
One of the most untapped and exciting areas of Search Marketing exists in worldwide optimization. There are many challenges including language, dialect, translation, monitoring, and submissions just to name a few. Attend this session and learn from the experts about how to create a globally optimized Web site. Pubcon Dallas 2010