Category: Content Marketing

How Not To Work on the Weekends?

Working in a fast-growing digital marketing company, I have multiple colleagues who are working their arses off in the company. Many of these people end up working on either weekend or after office hours. Fortunately, for my team, this kind of time allotment has never been there despite the work-pressure.

“How Not To Work on the Weekends?”

Insurance in India and Gaps in Insurance Promotion

“Insurance should be perceived not only as a protection mechanism but more importantly as a partnership that allows individuals and businesses to spread their wings and go where they might otherwise not have dared to go.”

– Geneva Association, The Social & Economic Value of Insurance, 2012


“Insurance in India and Gaps in Insurance Promotion”

If Content is King, Writers are Warriors!

“If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” – Lemony Snicket

Some of the key players in the world today like YouTube, Google, Facebook, to name a few did not exist around 15 years ago. And, the one thing that binds all these bigwigs together is their product portfolio. Based entirely on content, these corporations are making incredible use of the ‘Digital Age’ to monetize their business.

Content writing

“If Content is King, Writers are Warriors!”

Content Marketing: Water Only What Waters You Back!

The heart of any business lies in marketing. It is the core function that helps in reaching out to the target audience. Having said that, for a brand to market its products and services, it is crucial for them to create content around their business that would connect with the audience and potential customers as well. In the last couple of years, brands across various industries have struggled to create the right content mix and vis-a-vis market it to the right set of audience.

Content Marketing

“Content Marketing: Water Only What Waters You Back!”

Influencer Marketing in The Digital Age

First things first, what is Influencer Marketing?

Marketing that focuses on using influencers to deliver a brand’s message to the audience.

It simply means convincing influencers, bloggers or even celebs to amplify and strengthen a brand’s message by encouraging action (sharing, buying, clicking) from new customers.

“Influencer Marketing in The Digital Age”

How to make Email Marketing, Social Media and Content Marketing Work Together

Being a small business owner you may be aware of certain types of internet marketing things but you may not be aware of how various internet marketing tactics performs best when done simultaneously. This article explains the ways to market your business online. Let’s start with the first concept.

“How to make Email Marketing, Social Media and Content Marketing Work Together”

Why Content Marketing For A Startup Will Make You Question Native Advertising

Unlike traditional marketing channels, content marketing isn’t just about bringing more eyeball and has more meaning to it than what is usually talked about. For starters, native ads cost much more than contemporary content campaigns, and are considered formidable because all the top brands opt for native. So what is ideal — native advertising or content marketing? Honestly, the question isn’t really that important. What matters is the fact which of the two could offer more eyeballs, pickups, social shares and better ROI.

“Why Content Marketing For A Startup Will Make You Question Native Advertising”

Content Marketing – Keys To Successful CM:

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Content marketing is a strategic & planned marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined target audience to create TOP OF THE MIND AWARENESS ( TOMA ) and eventually lead to profitable results.
We live in a visual world where individuals give careful consideration to illustrations and visual content compared to composed content and information. With regards to content marketing, this is helpful. Digital space is advancing at a fast pace and has allowed advertisers as well as marketers, to tell stories through the utilization of visuals.

“Content Marketing – Keys To Successful CM:”

5 Signs You Are A Highly Creative Being

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

Steve Jobs

“5 Signs You Are A Highly Creative Being”

4 Tips to Write Kick-Ass Content

You open the word doc thinking you have a lot of ideas to pen down and then the moment you start typing, your mind goes numb! Oops! That’s painful, isn’t it? Sadly though, this is what happens 80% of the times with the great content generators of the modern era. We are creative beings who can weave an entire universe inside our intricate brains and when it comes to delineating them, words fall short!

“4 Tips to Write Kick-Ass Content”