Category: Social Media Marketing

Social media: 2000 vs 2017

Social Media

With the advent of smartphones, social media has become as important as a refreshing cup of coffee, early in the morning. Social Media, without question, has become a significant part of our daily lives, and we don’t even realise how attached we are to it. Our lives are becoming increasingly public as we share most of the events on various social networking websites.

“Social media: 2000 vs 2017”

YouTube Remarketing – Why Just Market When You Can Remarket?

Did you know it often takes 12 touch points before a target customer actually buys your product? This is why you need Remarketing!

Remarketing in AdWords was launched back in 2010. Since then we have seen ample amount of addition to its features & functionalities which have given a whole new strength to Remarketing. Starting simply with retargeting users who visited the website to building lists with Google Analytics to Dynamic Remarketing. These brilliant functionalities have given advertisers many opportunities to never lose their customers by strategizing & designing remarketing campaigns with the best practices in mind. However, this is not the end, using YouTube Videos is the next phase in the evolution of Remarketing.

“YouTube Remarketing – Why Just Market When You Can Remarket?”

Influencer Marketing in The Digital Age

First things first, what is Influencer Marketing?

Marketing that focuses on using influencers to deliver a brand’s message to the audience.

It simply means convincing influencers, bloggers or even celebs to amplify and strengthen a brand’s message by encouraging action (sharing, buying, clicking) from new customers.

“Influencer Marketing in The Digital Age”


1. The Walking Dead

The sixth season of The Walking Dead premiered on the October 11, 2015 coming to an end on the April 3, 2016. This favoured American horror-drama television series on AMC is more prominent on social media than one can think of.

TWD has a notable 34 Million Facebook Fans and 4.43 Million followers on Twitterverse.
Analytics conducted by Quintly during the period showed that TWD sent a 1024 tweets during a span of 30 days which is far above average that the rest of the shows on air at that time.


Because everyone is talking about Snapchat!


Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in their Discover section. Earlier considered as a waste of time the platform is now being widely used by individuals as well as brands.

“Because everyone is talking about Snapchat!”

Improve your social media presence with Instant Articles

Here’s something new for the content marketers and publishers to explore! Instant Articles, an interactive content uploading feature by Facebook, is targeting the audience that counts more on instant news feeds and updates available online. This HTML5 document comes with a package of faster mobile performance and customized visual display. Doing justice to the name, the Instant Articles feature by Facebook is getting instant recognition from publishers that rely heavily on content for their sustainability and growth.

“Improve your social media presence with Instant Articles”