Tag: Content Marketing

Content Marketing: Water Only What Waters You Back!

The heart of any business lies in marketing. It is the core function that helps in reaching out to the target audience. Having said that, for a brand to market its products and services, it is crucial for them to create content around their business that would connect with the audience and potential customers as well. In the last couple of years, brands across various industries have struggled to create the right content mix and viz-a-vis market it to the right set of audience.

Content Marketing

“Content Marketing: Water Only What Waters You Back!”

Influencer Marketing in The Digital Age

First things first, what is Influencer Marketing?

Marketing that focuses on using influencers to deliver a brand’s message to the audience.

It simply means convincing influencers, bloggers or even celebs to amplify and strengthen a brand’s message by encouraging action (sharing, buying, clicking) from new customers.

“Influencer Marketing in The Digital Age”

How to make Email Marketing, Social Media and Content Marketing Work Together

Being a small business owner you may be aware of certain types of internet marketing things but you may not be aware of how various internet marketing tactics performs best when done simultaneously. This article explains the ways to market your business online. Let’s start with the first concept.

“How to make Email Marketing, Social Media and Content Marketing Work Together”

Improve your social media presence with Instant Articles

Here’s something new for the content marketers and publishers to explore! Instant Articles, an interactive content uploading feature by Facebook, is targeting the audience that counts more on instant news feeds and updates available online. This HTML5 document comes with a package of faster mobile performance and customized visual display. Doing justice to the name, the Instant Articles feature by Facebook is getting instant recognition from publishers that rely heavily on content for their sustainability and growth.

“Improve your social media presence with Instant Articles”

Why Content Marketing For A Startup Will Make You Question Native Advertising

Unlike traditional marketing channels, content marketing isn’t just about bringing more eyeball and has more meaning to it than what is usually talked about. For starters, native ads cost much more than contemporary content campaigns, and are considered formidable because all the top brands opt for native. So what is ideal — native advertising or content marketing? Honestly, the question isn’t really that important. What matters is the fact which of the two could offer more eyeballs, pickups, social shares and better ROI.

“Why Content Marketing For A Startup Will Make You Question Native Advertising”