Tag: Influencer Marketing

Content Marketing: Water Only What Waters You Back!

The heart of any business lies in marketing. It is the core function that helps in reaching out to the target audience. Having said that, for a brand to market its products and services, it is crucial for them to create content around their business that would connect with the audience and potential customers as well. In the last couple of years, brands across various industries have struggled to create the right content mix and viz-a-vis market it to the right set of audience.

Content Marketing

“Content Marketing: Water Only What Waters You Back!”

Influencer Marketing in The Digital Age

First things first, what is Influencer Marketing?

Marketing that focuses on using influencers to deliver a brand’s message to the audience.

It simply means convincing influencers, bloggers or even celebs to amplify and strengthen a brand’s message by encouraging action (sharing, buying, clicking) from new customers.

“Influencer Marketing in The Digital Age”