Social Media Optimization (SMO)
Social Media Optimization (SMO) is the process of making your brand visible on various social media sites such as Facebook, Twitter, Flickr, Orkut, LinkedIn etc. A lot of time is spent by people online on such sites, and the opportunity to interact with the brand in a more social environment provides a great opportunity to form a deeper connect with the audience.
Why does SMO involve?
It can take a variety of forms – From a branded page on Facebook, to a community on Orkut, to tweets related to the brand on Twitter, all with one objective – increase the visibility of the brand in these settings. The possibilities are endless with SMO. It really depends on the specifics of the brand, the medium best suited to connect with the audience, and how to make it useful for the consumer to consume the messaging. This could even be in the form of an event on Facebook, for example, where users can come and sign up – Upload pictures related to the brand and create discussions around the brand. Blogging and interacting with the users online is another way to build up the brand socially.
How much will it cost?
Every site is different, hence we would need to study your site, current state of optimization and potential of building a brand socially around your site, and come back with a customized proposal for you, To get a FREE analysis of your website, just enter a few details below!
