{"id":119,"date":"2018-08-21T05:50:35","date_gmt":"2018-08-21T05:50:35","guid":{"rendered":"http:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=119"},"modified":"2025-03-05T12:36:59","modified_gmt":"2025-03-05T12:36:59","slug":"people-also-search-another-change-googles-serp","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/","title":{"rendered":"People Also Search For &#8211; Another Change in Google\u2019s SERP"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/#What_Do_We_Know_So_Far\" >What Do We Know So Far?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/#Bounce_Rate_as_a_Ranking_Factor\" >Bounce Rate as a Ranking Factor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/#Travel_Industry_%E2%80%93_Hotels_Searching\" >Travel Industry \u2013 Hotels Searching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/#Travel_Industry_%E2%80%93_Brands_with_Hotels_Keywords\" >Travel Industry &#8211; Brands with Hotels Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/#Insurance_Sector_%E2%80%93_Plans_Keywords_Search\" >Insurance Sector \u2013 Plans Keywords Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/#Insurance_Sector_%E2%80%93_Plans_with_Brands_Keywords_Search\" >Insurance Sector \u2013 Plans with Brands Keywords Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/#Health_Sector_%E2%80%93_Health_Services_keywords_Searches\" >Health Sector \u2013 Health Services keywords Searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/#Education_Sector_%E2%80%93_Courses_keyword_Searches\" >Education Sector \u2013 Courses keyword Searches<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-652\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/shutterstock_337344449.webp\" alt=\"shutterstock_337344449\" width=\"1000\" height=\"667\" \/><\/p>\n<p>Earlier this week, Google introduced a new version of \u2013 \u2018<strong>People also search for<\/strong>\u2019 box in the Google search results. It shows links appearing on the SERP after visiting a result and coming back to the SERP. It is an exciting and useful addition that lists out related queries to expand your search.<!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Do_We_Know_So_Far\"><\/span><strong>What Do We Know So Far?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has been long known for improvising and adjusting its search algorithms for more precise results. From providing seamless user experience to the relevancy of search results, everything bears a certain synergy. The new feature \u2013 \u2018<strong>People also search for<\/strong>\u2019 also has something in store for everybody using Google\u2019s search engine. Although not much is known as of now, some factors will undoubtedly impact brands, websites, SEO experts, Content Marketers, and basically anyone relying on Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bounce_Rate_as_a_Ranking_Factor\"><\/span><strong>Bounce Rate as a Ranking Factor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bounce is merely a single-page session on a website, while the Bounce Rate is single-page sessions divided by all sessions. In layman words, it is the percentage of visitors on a website who leave the website after visiting only one page. A high bounce rate is a sign that the content on a website is irrelevant and off-putting. Bounce rate is a highly crucial factor in determining the relevancy of content on a website as per the search query. With the introduction of Google\u2019s new version of \u2013 \u2018<strong>People also search for<\/strong>\u2019 box, it is now clear that bounce rate is a determining factor when it comes to the ranking of a website.<\/p>\n<p>If a user visits a link after a search query on Google and leaves it without exploring it further, the bounce rate is likely to increase. Not only this, as the user leaves the website, Google will now show related keywords under the search result visited by the user.<\/p>\n<p style=\"text-align: center;\">Here\u2019s how \u2018<strong>People also search for<\/strong>\u2019 looks like<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Travel_Industry_%E2%80%93_Hotels_Searching\"><\/span>Travel Industry \u2013 Hotels Searching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-645\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/08\/1.png\" alt=\"1\" width=\"522\" height=\"304\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Travel_Industry_%E2%80%93_Brands_with_Hotels_Keywords\"><\/span>Travel Industry &#8211; Brands with Hotels Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-646\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/08\/2.png\" alt=\"2\" width=\"522\" height=\"310\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insurance_Sector_%E2%80%93_Plans_Keywords_Search\"><\/span>Insurance Sector \u2013 Plans Keywords Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-647\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/08\/3.png\" alt=\"3\" width=\"525\" height=\"327\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insurance_Sector_%E2%80%93_Plans_with_Brands_Keywords_Search\"><\/span>Insurance Sector \u2013 Plans with Brands Keywords Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-648\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/08\/4.png\" alt=\"4\" width=\"524\" height=\"330\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Health_Sector_%E2%80%93_Health_Services_keywords_Searches\"><\/span>Health Sector \u2013 Health Services keywords Searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-649\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/08\/5.png\" alt=\"5\" width=\"528\" height=\"318\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Education_Sector_%E2%80%93_Courses_keyword_Searches\"><\/span>Education Sector \u2013 Courses keyword Searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-650\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/08\/6.png\" alt=\"6\" width=\"528\" height=\"335\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week, Google introduced a new version of \u2013 \u2018People also search for\u2019 box in the Google search results. It shows links appearing on the SERP after visiting a result and coming back to the SERP. It is an exciting and useful addition that lists out related queries to expand your search.<\/p>\n","protected":false},"author":2,"featured_media":2082,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[47,48,39],"blog-category":[17],"coauthors":[102],"class_list":["post-119","blog_post","type-blog_post","status-publish","format-standard","has-post-thumbnail","hentry","post-tag-keyword-research","post-tag-organic-search","post-tag-seo","blog-category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>People Also Search For - Another Change in Google\u2019s SERP - AdLift India<\/title>\n<meta name=\"description\" content=\"Earlier this week, Google introduced a new version of \u2013 \u2018People also search for\u2019 box in the Google search results. It shows links appearing on the SERP after visiting a result and coming back to the SERP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People Also Search For - Another Change in Google\u2019s SERP - AdLift India\" \/>\n<meta property=\"og:description\" content=\"Earlier this week, Google introduced a new version of \u2013 \u2018People also search for\u2019 box in the Google search results. It shows links appearing on the SERP after visiting a result and coming back to the SERP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/people-also-search-another-change-googles-serp\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T12:36:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/08\/people-also-search-another-change-googles-serp.webp?lm=644CD6E0\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@adliftindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Rishabh Mahendru\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"People Also Search For - Another Change in Google\u2019s SERP - AdLift India","description":"Earlier this week, Google introduced a new version of \u2013 \u2018People also search for\u2019 box in the Google search results. 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