{"id":140,"date":"2016-08-25T09:44:14","date_gmt":"2016-08-25T09:44:14","guid":{"rendered":"http:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=140"},"modified":"2025-03-06T10:59:59","modified_gmt":"2025-03-06T10:59:59","slug":"favorite-tv-series-social-media-strategies","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/favorite-tv-series-social-media-strategies\/","title":{"rendered":"YOUR FAVORITE TV SERIES &amp; ITS SOCIAL MEDIA STRATEGIES"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/favorite-tv-series-social-media-strategies\/#2_Orange_Is_The_New_Black title=\"2. Orange Is The New Black \">2. Orange Is The New Black <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/favorite-tv-series-social-media-strategies\/#3_Pretty_Little_Liars title=\"3. Pretty Little Liars\">3. Pretty Little Liars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/favorite-tv-series-social-media-strategies\/#4_House_Of_Cards title=\"4. House Of Cards\">4. House Of Cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/favorite-tv-series-social-media-strategies\/#5_Game_of_Thrones title=\"5. Game of Thrones\">5. Game of Thrones<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>1. The Walking Dead<\/strong><\/p>\n<p style=\"text-align: justify;\">The sixth <strong>season<\/strong> of <strong>The Walking Dead <\/strong>premiered on the October 11, 2015 coming to an end on the April 3, 2016. This favoured American horror-drama television series on AMC is more prominent on social media than one can think of.<\/p>\n<p>TWD has a notable 34 Million Facebook Fans and 4.43 Million followers on Twitterverse. Analytics conducted by Quintly during the period showed that TWD sent a 1024 tweets during a span of 30 days which is far above average that the rest of the shows on air at that time.<\/p>\n<p><!--more--> TWD emerged victorious in the ongoing hashtag wars as well with a well thought out strategy of using more than one brand- relating hashtag, to bundle discussion. #InCarolWeTrust was a great example of content related hashtags topic related.<\/p>\n<p>The following info-graphic below was a study conducted keeping Homeland in comparison to level out the difference.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-307 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2016\/08\/2.png\" alt=\"The Walking dead VS. Homeland\" width=\"586\" height=\"477\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Orange_Is_The_New_Black\"><\/span><strong>2. Orange Is The New Black <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-308 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/3.webp\" alt=\"Orange Is The New Black \" width=\"600\" height=\"220\" \/><\/p>\n<p style=\"text-align: justify;\">OITNB has brilliant lessons on how to use SMM effectively. The show captures the usage of hashtags with a purpose, power and meaning. It has adapted the usage of visual hashtags, like their official brand hashtag of #OITNB on various social platforms and highlighting it through the profile pictures for the visibility. The supercool strategy of curating your story through visuals across all social platforms is one that is a great PR and branding idea!<\/p>\n<p>That\u2019s not all the awesomeness that OITNB is up to. So empowering the cast, itself to behave like a reporting machine has its own perks!<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-309 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/4-1.webp\" alt=\"Orange Is The New Black in SociaL Media\" width=\"360\" height=\"640\" \/><\/p>\n<p style=\"text-align: justify;\">(Apparently goodies made by fans, shared by the cast opens up an entire new social media channel of engagement!)<\/p>\n<p>Social Talk shows have ignited audience excitement and putting the show in spotlight.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-310 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/5-1.webp\" alt=\"Orange Is The New Black in Twitter\" width=\"474\" height=\"474\" \/><\/p>\n<p>Unique Hashtags concentrating on user generated content for engagements on social channels. Take the particular contest in notice. (\u201cLet\u2019s show the world that Orange fans are best! Wear Orange tomorrow and upload a photo with <strong>#OnWednesdaysWeWearOrange<\/strong>!\u201d)<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-311 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/6.webp\" alt=\"#OnWednesdaysWeWearOrange\" width=\"489\" height=\"489\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Pretty_Little_Liars\"><\/span><strong>3. Pretty Little Liars<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-312 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2016\/08\/7.jpg\" alt=\"Pretty Little Liars\" width=\"827\" height=\"306\" \/><\/p>\n<p style=\"text-align: justify;\">Pretty Little Liars continued success as one of ABC family\u2019s top-rated series owes a major part of it to social media for the much hyped drama and promotion.<\/p>\n<p style=\"text-align: justify;\">Various campaigns during the seasons have kept fans and viewers on the lookout for A; I mean the show! Via Twitter the show launched notable campaigns, like \u201cSuspect Tracker\u201d in season 3, \u201cCountdown Calendar\u201d, etc.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-313 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2016\/08\/8.jpg\" alt=\"Pretty Little Liars - Suspect Tracker\" width=\"555\" height=\"417\" \/><\/p>\n<p style=\"text-align: justify;\">This allowed users to anticipate which character in the show was \u201cguilty of ultimate betrayal\u201d. Fans could vote using a dedicated hashtag such as #LucasIsGuilty or #PaigeIsGuilty. 48 hours into launching, a record of 136,000 fans has already visited the \u201cSuspect Tracker\u201d and 15% and more had very actively taken part in it.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-314 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2016\/08\/9.jpg\" alt=\"Pretty Little Liars- Unlock a confession video\" width=\"539\" height=\"417\" \/><\/p>\n<p style=\"text-align: justify;\">The show launched a hunt on Twitter, using one of the shows characters official fictional twitter account to use the clues she gave to unlock a confession video, resulting in a gain of more than 54000 followers over a period of 4 days! Mid-season premier \u201cPretty Little Liars\u201d was accounted for a total of 52% of twitter\u2019s overall activity; according to BlueFin Labs.<\/p>\n<p>With every minute nail biting show and amazingly socially engaged fans, PPL remains one of the all-time favorites among-st audiences.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_House_Of_Cards\"><\/span><strong>4. House Of Cards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-315 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2016\/08\/10.jpg\" alt=\"House Of Cards\" width=\"638\" height=\"360\" \/><\/p>\n<p style=\"text-align: justify;\">#FU2016. Enough Said. For those who are wondering what all the fuss about this hashtag is; 1. Frank Underwood. 2. Frank Underwood. 3. Frank Underwood.<\/p>\n<p>The genius of this entire campaign is that the timing of this is such that the US Presidential elections is scheduled for 8<sup>th<\/sup> November 2016, with candidates Donald Trump and Hilary Clinton as both party\u2019s frontrunners. #FU2016 fits perfectly at this time and current scenario. The hashtag is so powerful that it\u2019s the initials of Frank Underwood but also a subtle fight back at putting end to those who pose a threat to his power play. The branding of Frank Underwood itself is a major power setter. So clever is the promotion that when you enter <a href=https:\/\/www.fu2016.com\/ rel=\"nofollow\">www.fu2016.com<\/a> into Facebook, you immediately support Frank Underwood.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-316 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2016\/08\/15.jpg\" alt=\"Frank Underwood\" width=\"300\" height=\"279\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Game_of_Thrones\"><\/span><strong>5. Game of Thrones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-317 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2016\/08\/12.jpg\" alt=\"Game of Thrones\" width=\"661\" height=\"372\" \/><\/p>\n<p style=\"text-align: justify;\">When Game of Thrones hits the world, it\u2019s massive. It\u2019s been that ways so far. The presence of this show has been the major talk of the social media world. Best leverage of social media platforms has been witnessed throughout the sessions. From Facebook Quiz to Gain Interaction, to utilization of the cast members for brand advocacy, GOT never fails to engage its loyal audiences through all platforms.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-318 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/13-1.webp\" alt=\"GOT Season6 Quiz in facebook\" width=\"389\" height=\"600\" \/><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-319 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/14-1.webp\" alt=\"GOT _Promotion Strategy\" width=\"412\" height=\"413\" \/><\/p>\n<p style=\"text-align: justify;\">There are amazing shows out there that are utilizing <a href=https:\/\/www.adlift.com\/in\/blog\/make-email-marketing-social-media-content-marketing-work-together\/>social media<\/a> to the maximum potential, which new comers are taking in notice and making a point to not exclude it as a part of their branding and promotion strategy. Keep a watch!<\/p>\n<p style=\"text-align: center;\"><strong>Happy Viewing \ud83d\ude42<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. The Walking Dead The sixth season of The Walking Dead premiered on the October 11, 2015 coming to an end on the April 3, 2016. This favoured American horror-drama television series on AMC is more prominent on social media than one can think of. TWD has a notable 34 Million Facebook Fans and 4.43 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/favorite-tv-series-social-media-strategies\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;YOUR FAVORITE TV SERIES &amp; ITS SOCIAL MEDIA STRATEGIES&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":2093,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YOUR FAVORITE TV SERIES &amp; ITS SOCIAL MEDIA STRATEGIES - AdLift India<\/title>\n<meta name=\"description\" content=\"There are amazing shows out there that are utilizing social media to the maximum potential, which new comers are taking in notice and making a point to not exclude it as a part of their branding and promotion strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/favorite-tv-series-social-media-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOUR FAVORITE TV SERIES &amp; 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