{"id":1710,"date":"2021-12-01T14:11:38","date_gmt":"2021-12-01T14:11:38","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=1710"},"modified":"2022-10-18T06:35:03","modified_gmt":"2022-10-18T06:35:03","slug":"a-detailed-guide-on-seo-audit","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/","title":{"rendered":"A Detailed Guide on SEO Audit"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/#Benefits_of_Performing_an_SEO_Audit title=\"Benefits of Performing an SEO Audit\">Benefits of Performing an SEO Audit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/#Helps_Find_Keywords_that_Bring_Traffic_and_Convert_Leads title=\"Helps Find Keywords that Bring Traffic and Convert Leads\">Helps Find Keywords that Bring Traffic and Convert Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/#Allows_to_Check_Your_Competitors title=\"Allows to Check Your Competitors\">Allows to Check Your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/#Best_SEO_Audit_Tools title=\"Best SEO Audit Tools\">Best SEO Audit Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/#SEMrush title=\"SEMrush\">SEMrush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/#Ahrefs title=\"Ahrefs\">Ahrefs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/#SEO_Site_Checkup title=\"SEO Site Checkup\">SEO Site Checkup<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/#Screaming_Frog title=\"Screaming Frog\">Screaming Frog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/#Who_Uses_SEO_Audit title=\"Who Uses SEO Audit?\">Who Uses SEO Audit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/#Final_Thoughts title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<p>When did you last check how your site was working?<\/p>\n<p>If you\u2019ve never done an SEO audit for your website, or it\u2019s been a while since you last did, or you are planning to redesign the website in the future, consider this as your go-to guide.<\/p>\n<p>An SEO audit is important as it can help boost your website\u2019s search engine rankings to attract more leads and visitors.<\/p>\n<p>But what is an SEO audit? How to do an SEO audit? Let\u2019s find out!<\/p>\n<p><strong>What is SEO Audit? <\/strong><\/p>\n<p>An SEO audit can be considered an evaluation of the website that grades your website for its ability to appear in the Search Engine Results Page (SERPs).<\/p>\n<p>Wondering how to do an SEO audit?<\/p>\n<p>SEO audit is done by checking every step of the audit list and finding issues that need to be repaired. Think of an SEO audit as a report card for your website\u2019s Googleability. No matter how well-designed and clean the website looks, your efforts would go in vain if search engines can\u2019t read it.<\/p>\n<p>An SEO audit &#8211;<\/p>\n<ul>\n<li>Helps you to compare yourself to competitors<\/li>\n<li>Identifies the changes required<\/li>\n<li>Provides a general overview of SEO efficiency<\/li>\n<li>Finds the website\u2019s weaknesses<\/li>\n<li>Helps set some expectations for the future<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Performing_an_SEO_Audit\"><\/span>Benefits of Performing an SEO Audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Improves the Website\u2019s Overall Performance <\/strong><\/p>\n<p>It isn\u2019t surprising to know that Google prefers a healthy website. In fact, ranking is highly affected by site performance.<\/p>\n<p>Running an SEO audit will bring website issues to your notice, such as issues with site maps or low speed. While you can solve some of these issues immediately, others would take some time. You must regularly run an SEO audit.<\/p>\n<p><strong>Helps Find the Best Ranking Keywords <\/strong><\/p>\n<p>It often appears as a surprise when we tell our clients about their best ranking keywords. An SEO audit provides valuable information to improve your organic ranking. Once you know which keywords you\u2019re ranking for, you can optimize your content strategy accordingly.<\/p>\n<p><strong>Pro Tip<\/strong> \u2013 Use short tail and long-tail keywords to make your content rich in SEO. While short-tail keywords have a high search volume, long-tail keywords will help you target a specific audience who are more likely to convert.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Helps_Find_Keywords_that_Bring_Traffic_and_Convert_Leads\"><\/span>Helps Find Keywords that Bring Traffic and Convert Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your website is ranking well for certain keywords, it\u2019s great. But what if those keywords are not bringing in any traffic?<\/p>\n<p>In case your website is ranking for a certain keyword, but that keyword is bringing little traffic, there are chances that your buyer persona is not searching for that term. For this reason, using an SEO audit is important as it helps understand the search terms and variations used by your customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Allows_to_Check_Your_Competitors\"><\/span>Allows to Check Your Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you have those annoying competitors who always beat you in the ranking?<\/p>\n<p>If yes, consider running an SEO audit for your competitor\u2019s site as well. It allows you to analyze competition and extract information that you can use in your SEO strategy. Remember, competitive analysis is totally acceptable and worth doing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_SEO_Audit_Tools\"><\/span>Best SEO Audit Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO audit brings in a lot of benefits. But what tools should you use to run an SEO audit?<\/p>\n<p>Let\u2019s find out!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEMrush\"><\/span>SEMrush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s been more than a decade since <a href=https:\/\/www.semrush.com\/lp\/website-audit\/en\/?kw=semrush&cmp=IN_SRCH_Brand_Semrush_EN&label=brand_semrush&Network=g&Device=c&utm_content=570515988847&kwid=aud-296306606820%3Akwd-12358836513&cmpid=13694421969&agpid=119351852770&BU=Brand_Semrush&extid=128551229610&adpos&gclid=Cj0KCQiArt6PBhCoARIsAMF5wahK5Y7_THJkrTJOQX3_qH4LqaP_h8QIMiHE1EKFcCBFHl8sm6KkH08aAuCIEALw_wcB rel=\"nofollow\">SEMrush<\/a> became the leading veteran in the SEO space. It comes in as a one-stop shop for digital marketing, with more than 40 tools. These tools specialize in content optimization, paid ad research, rank tracking, social media monitoring, keyword research, and competitor intelligence.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1716\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2021\/12\/Blog-6-Img-2.jpg\" alt=\"SEO Audit\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2021\/12\/Blog-6-Img-2.jpg 1000w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2021\/12\/Blog-6-Img-2-300x150.jpg 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2021\/12\/Blog-6-Img-2-768x384.jpg 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p>Talking about SEO audit, SEMrush has a site audit tool that crawls through your site and warns of issues related to JavaScript, internal linking, meta tags, SEO content and page loading speed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ahrefs\"><\/span>Ahrefs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ahrefs is another great tool for SEO audit and touts itself as an all-inclusive SEO toolset. Ahrefs offer a keyword explorer, a rank tracker, a site explorer, a content explorer and a site audit tool.<\/p>\n<p>This tool allows you to discover issues related to the website\u2019s external pages, JavaScript and CSS, duplicate pages, low word count articles, missing or incomplete social tags, poorly optimized HTML tags and the page\u2019s performance issues.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Site_Checkup\"><\/span>SEO Site Checkup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>More than 5000 webmasters use SEO Site Checkup. It is a suite of tools for checking backlinks, spying on competitors, creating sitemaps, tracking regional performance, monitoring keywords and auditing SEO issues.<\/p>\n<p>This is a great tool for finding issues affecting your SPF records, mobile usability, page keywords, headings, page loading speed, etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Screaming_Frog\"><\/span>Screaming Frog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is one of the popular tools among SEO experts as it can analyze both small and large websites. Screaming Frog is primarily a website crawler, then an SEO audit tool. However, it can still help detect potential SEO issues, such as unoptimized meta descriptions and titles, duplicate content, broken links, etc.<\/p>\n<p>This tool is recommended for auditing websites with up to 500 pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_Uses_SEO_Audit\"><\/span>Who Uses SEO Audit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An SEO audit is important in a marketer\u2019s arsenal, but who else can benefit from it? Take a look!<\/p>\n<p><strong>Digital Marketers and SEO Specialists<\/strong> \u2013 SEO audit can be used by digital marketers and SEO specialists to make an informed decision when doing an SEO campaign.<\/p>\n<p><strong>SEO Consultants<\/strong> \u2013 SEO consultants who educate clients about their website will find SEO audit important while talking to them.<\/p>\n<p><strong>Agency Owners<\/strong> \u2013 Agency owners can use SEO audit as a supplementary document when giving a quick SEO report to the client.<\/p>\n<p><strong>Business Owners<\/strong> \u2013 Business owners can use certain SEO audit tools to check how their website is performing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s evident; SEO audit is important for every website. Since Google\u2019s algorithm is constantly changing and getting more complicated, you cannot rely solely on keywords.<\/p>\n<p>Google considers several factors for ranking. Plus, it tweaks the algorithm more than 3k times every year. This sounds a lot and can become challenging for someone who does not know much about SEO.<\/p>\n<p>If you are also struggling to keep up with <a href=https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/>Google\u2019s algorithm<\/a> changes and ranking your website, you can contact our dedicated team of SEO experts. We, at AdLift, take pride in announcing that we have helped several giants boost their ranking and get more traffic. This is done by offering services like SEO audit, content marketing, paid marketing, keyword analysis, to name a few.<\/p>\n<p>Contact us, fill out a form, and one of our experts will connect with you in no time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When did you last check how your site was working? If you\u2019ve never done an SEO audit for your website, or it\u2019s been a while since you last did, or you are planning to redesign the website in the future, consider this as your go-to guide. An SEO audit is important as it can help &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Detailed Guide on SEO Audit&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":2045,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Detailed Guide on SEO Audit - AdLift India<\/title>\n<meta name=\"description\" content=\"When did you last check how your site was working? 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