{"id":1746,"date":"2022-01-11T11:29:58","date_gmt":"2022-01-11T11:29:58","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=1746"},"modified":"2023-05-23T09:38:18","modified_gmt":"2023-05-23T09:38:18","slug":"heres-what-you-should-know-about-keyword-match-types","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/heres-what-you-should-know-about-keyword-match-types\/","title":{"rendered":"Here&#8217;s What You Should Know About Keyword Match Types"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/heres-what-you-should-know-about-keyword-match-types\/#Keyword_Match_Types_The_Magic_Behind_Keywords title=\"Keyword Match Types: The Magic Behind Keywords\">Keyword Match Types: The Magic Behind Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/heres-what-you-should-know-about-keyword-match-types\/#Do_You_Need_a_Keyword_Match_Type_Strategy title=\"Do You Need a Keyword Match Type Strategy?\">Do You Need a Keyword Match Type Strategy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/heres-what-you-should-know-about-keyword-match-types\/#Broad_Match title=\"Broad Match\">Broad Match<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/heres-what-you-should-know-about-keyword-match-types\/#Phrase_Match title=\"Phrase Match\">Phrase Match<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/heres-what-you-should-know-about-keyword-match-types\/#Exact_Match title=\"Exact Match\">Exact Match<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/heres-what-you-should-know-about-keyword-match-types\/#Bottom_Line_%E2%80%93_Which_Match_is_Best_for_You title=\"Bottom Line &#8211; Which Match is Best for You?\">Bottom Line &#8211; Which Match is Best for You?<\/a><\/li><\/ul><\/nav><\/div>\n<p>In the early days of marketing, good SEO meant keywords &#8211; a lot of them!These not-so-fancy terms and phrases can truly make or break your digital marketing strategy.<\/p>\n<p>Yep.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1748\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/2-2.jpg\" alt=\"keyword match types\" width=\"893\" height=\"598\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/2-2.jpg 893w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/2-2-300x201.jpg 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/2-2-768x514.jpg 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p>In fact, using the right keywords brings your ad in front of the users. That said, having the right keywords isn&#8217;t the most critical thing; knowing how to use them is. It differentiates a successful campaign from those with potential but fails to generate conversions, just like the student who studied a lot but didn&#8217;t score well.<\/p>\n<p>You may also think that ad copy is the most critical element of an ad. It isn\u2019t. It is the search terms that give your users the confidence that they&#8217;re in the right place.<\/p>\n<p>You just need to trigger the ads for those terms. And how do you do that? With keyword match types.<\/p>\n<p>Confused? We\u2019ll explain.<\/p>\n<p>Key Takeaways<\/p>\n<ul>\n<li>Keyword match types control what search terms trigger your ads<\/li>\n<li>There are three keyword match types \u2013 broad, phrase and exact match<\/li>\n<li>Broad match shows your ad even when users don&#8217;t search for the exact phrase<\/li>\n<li>Phrase match triggers your ad for phrases that include terms before or after the keyword<\/li>\n<li>An exact match triggers your ad for a single keyword<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_Match_Types_The_Magic_Behind_Keywords\"><\/span>Keyword Match Types: The Magic Behind Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword match types are parameters used to set limits. It controls what search terms trigger your ads.<\/p>\n<p>The main reason to use keyword match types is to refine the targeting when setting up adverts with Google Adwords and other platforms.<\/p>\n<p>Now, it&#8217;s all about how the algorithms interpret your keyword choices. With this interpretation based on the keyword match type you choose, the algorithm will decide which search results your adverts will appear on.<\/p>\n<p>What does this do for you?<\/p>\n<p>Suppose you&#8217;re after a bottom of the funnel buyer. Won&#8217;t you want your ad to appear for more specific keywords the buyer searches for? This is what keyword match types help you with.<\/p>\n<p>It helps you target the right people with the right keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_You_Need_a_Keyword_Match_Type_Strategy\"><\/span>Do You Need a Keyword Match Type Strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you been on Tinder?<\/p>\n<p>No, we don&#8217;t mean to pry on your personal life. But if you are a Tinder user, you know a right swipe means you like someone. A left swipe means you don&#8217;t.<\/p>\n<p>But sometimes, you accidentally swipe left on a person who seemed charming(just for a second).<br \/>\nOops! What a blunder.<\/p>\n<p>Keyword match types are similar toa Tinder swipe but for Google Ads.<br \/>\nYou set your pay per click keyword match type to let the search engine knowhow your ad matches the user.<\/p>\n<p>A broad match means a right swipe, but you don&#8217;t want to swipe too often, do you? There will be several users you might not be interested in.<\/p>\n<p>An exact match can be too picky. So, what&#8217;s the best way?<\/p>\n<p>The Three Keyword Match Types<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1750 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/3-2.jpg\" alt=\"The Three Keyword Match Types\" width=\"935\" height=\"490\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/3-2.jpg 935w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/3-2-300x157.jpg 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/3-2-768x402.jpg 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Broad_Match\"><\/span>Broad Match<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you don&#8217;t set a match type, the search engine sets broad match as the default one. It throws a wider net, targeting a large part of the audience.<\/p>\n<p>With a broad match, your ad will also appear to people who didn&#8217;t enter the exact keyword.<br \/>\nYour ad will display for terms including synonyms, misspellings, related searches, variations, etc.<\/p>\n<p>For example, your keyword is women&#8217;s clothing. Now your ad will appear for terms like &#8211;<\/p>\n<ul>\n<li>Buy women&#8217;s clothing<\/li>\n<li>Discounted women&#8217;s clothing<\/li>\n<li>Clothing women<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Phrase_Match\"><\/span>Phrase Match<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A phrase match casts a relatively smallernet than a broad match but a larger net than an exact match. It includes your target keyword along with close versions of it.<\/p>\n<p>Only when the search queries contain your keyword phrase in the correct order, the phrase match triggers your ad. The ad will also appear for searches that include additionalterms before or after your keyword.<\/p>\n<p>For instance, if your keyword is black jeans, the ad will also trigger for terms like &#8211;<\/p>\n<ul>\n<li>Dark black jeans<\/li>\n<li>Black jeans for men<\/li>\n<li>Price of black jeans<\/li>\n<\/ul>\n<p>There&#8217;s a big difference between phrase match and broad match. If the search query contains terms amid your keyword phrase, phrase match will not trigger your ad. Broad match makes no distinctions in such cases.<\/p>\n<p>For example, your ad won&#8217;t appear for keywords like &#8211;<\/p>\n<ul>\n<li>Black cropped jeans<\/li>\n<li>Black ripped jeans<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Exact_Match\"><\/span>Exact Match<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An exact match type throws a much smallernet. In fact, it hurls a spear.<\/p>\n<p>Your ad appears only if the search query perfectly matches a keyword in your Google Ads account. It establishes strict time constraints for when your ad will appear.<\/p>\n<p>With exact match, your ad has the highest relevance but the smallest reach.<\/p>\n<p>You may not catch a lot of fish, but the fish you do catch are the ones you want.<\/p>\n<p>If you want your ad to appear for a single keyword, use the exact match. Customers who search for an identical keyword, or a similar version, will see your ad.<\/p>\n<p>Similar versions of your target keyword include \u2013<\/p>\n<ul>\n<li>Singular or plural forms (black jeans, black jeans)<\/li>\n<li>Abbreviations<\/li>\n<li>Conjunctions<\/li>\n<li>Stemming (black jeaned)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line_%E2%80%93_Which_Match_is_Best_for_You\"><\/span>Bottom Line &#8211; Which Match is Best for You?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choosing the best keyword match type is an essential part of the decision-making process when creating advertising campaigns.<\/p>\n<p>You need to experiment a bit and place your ads where users see them and are likely to convert. And if it feels like a struggle, we are happy to help.<\/p>\n<p>At <a href=https:\/\/www.adlift.com\/in\/>AdLift<\/a>, we focus on providing an extensive reach to our clients. Don&#8217;t have the right set of keywords? We&#8217;ll get a list. Unsure about the right keyword match type? We&#8217;ll handle it.<\/p>\n<p>Get in touch with our advertising connoisseurs today, and we&#8217;ll help you reach the audience that&#8217;s likely to convert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the early days of marketing, good SEO meant keywords &#8211; a lot of them!These not-so-fancy terms and phrases can truly make or break your digital marketing strategy. Yep. In fact, using the right keywords brings your ad in front of the users. That said, having the right keywords isn&#8217;t the most critical thing; knowing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/heres-what-you-should-know-about-keyword-match-types\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Here&#8217;s What You Should Know About Keyword Match Types&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":2035,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s What You Should Know About Keyword Match Types - AdLift India<\/title>\n<meta name=\"description\" content=\"In the early days of marketing, good SEO meant keywords - a lot of them!These not-so-fancy terms and phrases can truly make or break your digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/heres-what-you-should-know-about-keyword-match-types\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here&#039;s What You Should Know About Keyword Match Types - 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