{"id":1794,"date":"2021-12-23T16:39:33","date_gmt":"2021-12-23T16:39:33","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=1538"},"modified":"2022-10-18T06:34:55","modified_gmt":"2022-10-18T06:34:55","slug":"best-ways-to-use-long-tail-keywords","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/","title":{"rendered":"Best Ways to Use Long-Tail Keywords"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#What_are_Long-Tail_Keywords title=\"What are Long-Tail Keywords?\">What are Long-Tail Keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#Benefits_of_Using_Long-Tail_Keywords title=\"Benefits of Using Long-Tail Keywords\">Benefits of Using Long-Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#How_Can_You_Find_Long-Tail_Keywords title=\"How Can You Find Long-Tail Keywords?\">How Can You Find Long-Tail Keywords?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#Use_Ubersuggest title=\"Use Ubersuggest\">Use Ubersuggest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#Use_Ahrefs_Site_Explorer title=\"Use Ahrefs Site Explorer\">Use Ahrefs Site Explorer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#What_are_the_Best_Ways_to_Use_Long-Tail_Keywords title=\"What are the Best Ways to Use Long-Tail Keywords?\">What are the Best Ways to Use Long-Tail Keywords?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#Draft_Long-Form_Content title=\"Draft Long-Form Content\">Draft Long-Form Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#Include_Long-Tail_Keywords_in_Meta_Description_and_Headlines title=\"Include Long-Tail Keywords in Meta Description and Headlines\">Include Long-Tail Keywords in Meta Description and Headlines<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#Make_the_Keywords_Sound_Natural title=\"Make the Keywords Sound Natural\">Make the Keywords Sound Natural<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#Prevent_Overuse title=\"Prevent Overuse\">Prevent Overuse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/#Bottom_Line title=\"Bottom Line\">Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<p>User experience has never been more significant than today. In the year 2021, Google&#8217;s focus on intent and user experience made the use of long-tail keywords in content crucial.<\/p>\n<p>A few years ago, identifying long-tail keywords with a low-search volume might have seemed like a waste of time and effort. But now we know, long-tail keywords provide an excellent opportunity to connect with potential customers.<\/p>\n<p>So, if you don&#8217;t have a long-tail keyword SEO strategy, you&#8217;re missing out! If you&#8217;re still wondering what long-tail keywords are, this guide will tell you just that.<\/p>\n<p>Read on to find answers about long-tail keywords &#8211; the key to conversions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Long-Tail_Keywords\"><\/span>What are Long-Tail Keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the name suggests, long-tail keywords are longer and specific keywords that users are more likely to search. This is especially true when users are closer to the point of purchase.<\/p>\n<p>Amajority of long-tail keywords have a low search volume as compared to short-tail keywords. This also means that they have low competition.<\/p>\n<p>Businesseswishing to target a specific set of audiences can use long-tail keywords. For example, an average user would search for the keyword &#8216;shoe&#8217;. However, someone close to the buying stage will search for something more specific, &#8216;red shoes for women&#8217; for example.<\/p>\n<p>Long-tail keywords are easier to rank, and they help customers in finding a solution. These keywords have a low search volume, low competition, but a high conversion rate.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Using_Long-Tail_Keywords\"><\/span>Benefits of Using Long-Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The traditional SEO advice has focused chiefly on short-tail keywords. These give you access to target a larger audience since they have a higher search volume. While &#8216;baking cookies&#8217; may have a thousand daily searches, &#8216;how to bake cookies&#8217; will only have a hundred.<\/p>\n<p>However, there are some unique advantages of using long-tail keywords.<\/p>\n<ul>\n<li>Long-tail keywords are descriptive and revealmore about a topic. So, while you may target a small pool of people, they are more likely to be interested<\/li>\n<li>Long-tail keywords have less competition. This implies that you don&#8217;t require to fight for views<\/li>\n<li>Since long-tail keywords are more targeted, they lead to more conversions<\/li>\n<li>Such keywords are easy to find using Google Search Results and free tools<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_You_Find_Long-Tail_Keywords\"><\/span>How Can You Find Long-Tail Keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ranking for the right keywords can sometimes be better than striking gold. Finding the most suitable long-tail keywords isn&#8217;t difficult, and you can create a substantial list in minutes.<\/p>\n<p>You can benefit from Google&#8217;s Autocomplete and Related Search. For instance, if you type a short-tail keyword in the search bar, Google will show you a complete list of associated phrases used by people in their search.<\/p>\n<p>For example, if you search for &#8216;pink shoes&#8217; on Google, it will show you associated phrases like &#8211;<\/p>\n<ul>\n<li>Pink shoes for women<\/li>\n<li>Pink shoes for baby girl<\/li>\n<li>Pink shoes branded<\/li>\n<\/ul>\n<p>You can also look for more long-tail keywords on the &#8216;Related Searches&#8217; feature at the bottom of the page. Both these are great ways to finding long-tail keywords. You can also use some other ways listed below.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Ubersuggest\"><\/span>Use Ubersuggest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do not confuse Ubersuggest with Uber!<\/p>\n<p><a href=https:\/\/neilpatel.com\/ubersuggest\/ rel=\"nofollow\">Ubersuggest<\/a> is an effective tool used by businesses to improve content writing. It helps to discover long-tail keywords in seconds. Besides, you can get important details like Cost Per Click, Paid Difficulty, etc.<\/p>\n<p>To find keywords using Ubersuggest, put in your main keyword and then click on &#8216;Keyword Ideas&#8217;. Ubersuggest will provide a list of long-tail keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Ahrefs_Site_Explorer\"><\/span>Use Ahrefs Site Explorer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ahrefs Site Explorer is another tool to find long-tail keywords. To use the tool, go to its<a href=https:\/\/ahrefs.com\/site-explorer rel=\"nofollow\">\u00a0page<\/a>. Next, type in the domain name of one of your competitors in the search bar.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1540\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/2021\/12\/Blog-7-Img-2.jpg\" alt=\"Long-Tail Keywords\" width=\"1000\" height=\"500\" \/><\/p>\n<p>Go to the page&#8217;s left side and click on the &#8216;organic keywords&#8217; tab. Apply the filters to get a list of long-tail keywords with low search volume.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Best_Ways_to_Use_Long-Tail_Keywords\"><\/span>What are the Best Ways to Use Long-Tail Keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know what are long-tail keywords and how to find them, don&#8217;t you want to discover how to use them?<\/p>\n<p>Long-tail keywords are primarily used to get organic traffic and conversions. Here are the best ways to use long-tail keywords in your SEO strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Draft_Long-Form_Content\"><\/span>Draft Long-Form Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you ask two content marketers about long-form content, you may get two different responses. One might say that long-form content is a gamble, given the miniscule attention span of the audience. But the other one will say that long-form content is a great way to engage readers.<\/p>\n<p>However, long-form content that has around 2000 words can help you get a better ranking. It has better chances to keep the readers hooked and provide value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Include_Long-Tail_Keywords_in_Meta_Description_and_Headlines\"><\/span>Include Long-Tail Keywords in Meta Description and Headlines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another way to use long-tail keywords is by incorporating them into meta descriptions and headlines.<\/p>\n<p>Doing so will help your business rank higher, especially if the headlines and meta descriptions are interesting. It can also improve website traffic and engagement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_the_Keywords_Sound_Natural\"><\/span>Make the Keywords Sound Natural<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Long-tail keywords tend to sound unnatural when used in blog posts. Google can easily find if you are just slapping in a keyword, resulting in a penalty.<\/p>\n<p>Make sure sentences flow naturally. Besides, your content should always sound like a conversation. The use of long-tail keywords must not seem deliberate but subtle.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prevent_Overuse\"><\/span>Prevent Overuse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While incorporating long-tail keywords in the content sounds great, you must avoid overusing them.<\/p>\n<p>Don&#8217;t overstuff your content with long-tail keywords and use them only where they belong.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span>Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The competition is very high for popular keywords on search engines. It is only smart to focus on longer and more specific keywords. The set of audience you&#8217;ll be targeting would be smaller. However, you are likely to attract more people.<\/p>\n<p>In case you&#8217;re looking to enhance conversions by using a long-tail keyword strategy, connect with us atAdLift. We are a premium <a href=https:\/\/www.adlift.com\/in\/>digital marketing agency<\/a>to help you uplift your content marketing strategy using long-tail keywords.<\/p>\n<p>Our team of professionals lets you focus on other tasks while we manage your ranking and traffic. Get in touch with our experts today by simply filling out a form; we&#8217;re all ears to your queries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User experience has never been more significant than today. In the year 2021, Google&#8217;s focus on intent and user experience made the use of long-tail keywords in content crucial. A few years ago, identifying long-tail keywords with a low-search volume might have seemed like a waste of time and effort. But now we know, long-tail &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/best-ways-to-use-long-tail-keywords\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Best Ways to Use Long-Tail Keywords&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":2038,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[87],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Ways to Use Long-Tail Keywords - AdLift India<\/title>\n<meta name=\"description\" content=\"User experience has never been more significant than today. 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