{"id":1880,"date":"2022-02-10T07:50:31","date_gmt":"2022-02-10T07:50:31","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=1880"},"modified":"2023-05-23T08:50:24","modified_gmt":"2023-05-23T08:50:24","slug":"banner-advertising-made-simple-what-you-need-to-know","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/banner-advertising-made-simple-what-you-need-to-know\/","title":{"rendered":"Banner Advertising Made Simple \u2013 What You Need to Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/banner-advertising-made-simple-what-you-need-to-know\/#Banner_Advertising_10_Understand_the_Basics_of_Banner_Advertising title=\"Banner Advertising 1.0: Understand the Basics of Banner Advertising\u00a0 \">Banner Advertising 1.0: Understand the Basics of Banner Advertising\u00a0 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/banner-advertising-made-simple-what-you-need-to-know\/#How_Do_Banner_Ads_Work title=\"How Do Banner Ads Work? \">How Do Banner Ads Work? <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/banner-advertising-made-simple-what-you-need-to-know\/#Did_You_Know title=\"Did You Know? \">Did You Know? <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/banner-advertising-made-simple-what-you-need-to-know\/#Types_of_Banner_Ads title=\"Types of Banner Ads \">Types of Banner Ads <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/banner-advertising-made-simple-what-you-need-to-know\/#Flash_Banners title=\"Flash Banners\u00a0 \">Flash Banners\u00a0 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/banner-advertising-made-simple-what-you-need-to-know\/#Static_Banners title=\"Static Banners\u00a0 \">Static Banners\u00a0 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/banner-advertising-made-simple-what-you-need-to-know\/#Animated_GIF_Banners title=\"Animated GIF Banners \">Animated GIF Banners <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/banner-advertising-made-simple-what-you-need-to-know\/#Final_Thoughts title=\"Final Thoughts\u00a0 \">Final Thoughts\u00a0 <\/a><\/li><\/ul><\/nav><\/div>\n<p>Imagine cruising on a highway and driving past a huge banner with a catchy caption and attractive pictures. You may or may not remember it forever, but that one banner has the potential to pique your curiosity and influence your purchase decision! That\u2019s the power of banner advertising!\u00a0 Like most marketing channels, banner advertising too has digitalized.<\/p>\n<p>You can now spot eye catching banners on most websites displaying various products and services.<\/p>\n<p>But how effective is banner advertising? Did you know that there are different types of banner ads?<\/p>\n<p>Don\u2019t worry. We come bearing answers.<\/p>\n<p><strong>Key Takeaways\u00a0 <\/strong><\/p>\n<ul>\n<li>Banner advertising is an image-based form of web advertising over text-based advertising.<\/li>\n<li>Banner ads can help create brand awareness and drive visitors to your website.<\/li>\n<li>Banner ads are placed on websites getting high traffic.<\/li>\n<li>There are three types of banner ads \u2013 flash, static and animated GIFs.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Banner_Advertising_10_Understand_the_Basics_of_Banner_Advertising\"><\/span><strong>Banner Advertising 1.0: Understand the Basics of Banner Advertising\u00a0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Also called display advertising, banner advertising is an image-based form of web advertising. The primary purpose of banner advertising is to advertise a brand or get visitors to your website from the host\u2019s website.<\/p>\n<p>Let us simplify it for you.<\/p>\n<p>Every banner ad you come across serves one purpose \u2013 you click on that ad you see on the web page, and the browser takes you to the advertiser\u2019s website. Banners are crucial pieces of Html that can make a huge difference for brands with an online presence.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_Banner_Ads_Work\"><\/span><strong>How Do Banner Ads Work? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Banner ads help generate traffic fora website. They also function as a regular advertisements to engage users, keep them informed and expand brand awareness.<\/p>\n<p>So, if you really want to take your business to new heights, banner advertising could be the right thing to do.<\/p>\n<p>Here\u2019s how it works.<\/p>\n<p><strong>Creating Brand Awareness<\/strong> \u2013 You can increase your brand\u2019s awareness by placing banner ads smartly. This way, people can easily recognize your products and services.<\/p>\n<p><strong>Generating Leads<\/strong> &#8211; Banner advertising is a great way to build a user base. If you have a SaaS business, banner ads can turn out to be beneficial to get more users to sign up.<\/p>\n<p><strong>Retargeting the Audience<\/strong> \u2013 We all face situations where someone comes to our website and does not sign up. Not to worry. You can retarget them with a banner ad.<\/p>\n<p>Usually, banner ads are placed on websites with high traffic offering useful and eye-catching content. However, there are other important factors to consider before using banner ads to reach a wider audience. It is best to place your banner ads on the websites of your industry\u2019s niche.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Did_You_Know\"><\/span><strong>Did You Know? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>75% users remember a brand after seeing an online banner ad!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Banner_Ads\"><\/span><strong>Types of Banner Ads <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Believe us or not, banner ads are one of the most popular tools used by brands to gain traction over the Internet.<\/p>\n<p>Take a look at different types of banner ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Flash_Banners\"><\/span><strong>Flash Banners\u00a0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A flash banner is created using Adobe Flash technology that is usually animated in a complex manner.<\/p>\n<p>Flash banner can be a short movie and often contains sound. Even better, these banners are interactive, which means they help engage the audience.<\/p>\n<p>This kind of banner usually starts with a single image and changes into something entirely different. The good news is that flash banners are very attractive, and they instantly draw the user\u2019s attention.<\/p>\n<p>But with pros come certain cons. One of the major downsides of flash banners is that they can\u2019t work without an Adobe Flash player. Plus, they often make a website run more slowly. Oops!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Static_Banners\"><\/span><strong>Static Banners\u00a0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Static banners are opposite to flash banners. They don\u2019t move and are enclosed in a still frame. Very often, a static banner will have a minor animation element, such as colour-changing text or blinking.<\/p>\n<p>However, the frame never changes, and you won\u2019t get to experience a slide show.<\/p>\n<p>Don\u2019t be sad. Static banners do offer some advantages. For users who don\u2019t prefer much intrusion and believe in the concept of simplicity and minimalism, these ads can be less annoying.<\/p>\n<p>Plus, static banners won\u2019t cost you a fortune and are easier to design. Yaay!<\/p>\n<figure id=\"attachment_1881\" aria-describedby=\"caption-attachment-1881\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1881 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/06\/adlift-blog-2-image-2.png\" alt=\"Want to know more about banner ads? static banner \" width=\"600\" height=\"338\" \/><figcaption id=\"caption-attachment-1881\" class=\"wp-caption-text\">Static banner<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Animated_GIF_Banners\"><\/span><strong>Animated GIF Banners <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A GIF banner is an animated banner containing an image or text animated in the GIF format.<\/p>\n<p>Wondering how an animated GIF banner is any better than a flash banner? This is because GIF banners do not require any plugin, while flash banners need an Adobe Flash player to work. Plus, animated GIF banners also work on smartphones, which is a huge advantage in a world where we are replacing all gadgets with a single mobile.<\/p>\n<p>GIF banners are also easy to design and have a small file size. But unfortunately, they aren\u2019t interactive.<\/p>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_1882\" aria-describedby=\"caption-attachment-1882\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1882 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/02\/adlift-blog-2-image-3-1.gif\" alt=\"Want to know more about ads? Animated GIF Banners\" width=\"600\" height=\"338\" \/><figcaption id=\"caption-attachment-1882\" class=\"wp-caption-text\">Animated GIF banner<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts\u00a0 <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you looking to bring your ads to life with <a href=https:\/\/www.adlift.com\/in\/blog\/learn-the-ropes-of-banner-advertising\/>banners<\/a>?<\/p>\n<p>Well, that\u2019s a great idea. A well-designed banner ad placed smartly on high traffic websites can engage the audience and provide relevant information. If you do banner advertising the right way, it can surely be a worthwhile investment for your brand.<\/p>\n<p>But for that, you need a professional. Not to brag, but we are the design experts. We, at AdLift, have an amazing design team that can help create banners of your choice. Get in touch with our animators to capture the attention your brand deserves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine cruising on a highway and driving past a huge banner with a catchy caption and attractive pictures. You may or may not remember it forever, but that one banner has the potential to pique your curiosity and influence your purchase decision! That\u2019s the power of banner advertising!\u00a0 Like most marketing channels, banner advertising too &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/banner-advertising-made-simple-what-you-need-to-know\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Banner Advertising Made Simple \u2013 What You Need to Know&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":2031,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Banner Advertising Made Simple \u2013 What You Need to Know - AdLift India<\/title>\n<meta name=\"description\" content=\"Imagine cruising on a highway and driving past a huge banner with a catchy caption and attractive pictures. 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