{"id":1890,"date":"2022-02-17T08:25:55","date_gmt":"2022-02-17T08:25:55","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=1890"},"modified":"2025-02-24T13:57:08","modified_gmt":"2025-02-24T13:57:08","slug":"6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/","title":{"rendered":"6 Ridiculously Easy Ways to Do Keyword Research if You&#8217;re a Newbie"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/#LetsGet_Down_to_the_Basics_What_is_Keyword_Research title=\"Let\u2019sGet Down to the Basics: What is Keyword Research?\">Let\u2019sGet Down to the Basics: What is Keyword Research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/#Is_it_Really_Important title=\"Is it Really Important?\">Is it Really Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/#Ridiculously_Easy_Ways_to_Do_Keyword_Research title=\"Ridiculously Easy Ways to Do Keyword Research\">Ridiculously Easy Ways to Do Keyword Research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/#Think_Brainstorm_and_Form_a_List title=\"Think, Brainstorm and Form a List\">Think, Brainstorm and Form a List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/#Snoop_on_the_Competitors title=\"Snoop on the Competitors\">Snoop on the Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/#Leverage_the_Power_of_Tools title=\"Leverage the Power of Tools\">Leverage the Power of Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/#Dont_Miss_the_%E2%80%98People_Also_Ask_Section title=\"Don&#8217;t Miss the &#8216;People Also Ask&#8217; Section\">Don&#8217;t Miss the &#8216;People Also Ask&#8217; Section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/#Look_Deeper_into_Your_Niche title=\"Look Deeper into Your Niche\">Look Deeper into Your Niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/#Benefit_from_Google_Suggest title=\"Benefit from Google Suggest\">Benefit from Google Suggest<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/#Final_Thoughts title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1894 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/02\/blog-3-below-banner-gif.gif\" alt=\"What is Keyword Research? \" width=\"600\" height=\"300\" \/><\/p>\n<p>Most probably, this is what you typed and landed up here reading this article. While this the quickest way to get answers to our most important questions (and sometimes not-so-important!), we\u2019ve never really paused to think of how we got such relevant answers, right?<\/p>\n<p>Well, it\u2019s the words that you enter in the search bar that make it easy to find things over the Internet. These terms are known as keywords and play an integral role in search engine optimization.<\/p>\n<p>If you want people to find your brand as easily as you found this page, it&#8217;s important to spend some time in keyword research.<\/p>\n<p>This guide is for everyone who doesn&#8217;t know how to do keyword research or finds the process daunting. We\u2019ll make things easier for you by telling you about some interesting ways to search for the top keywords people search for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"LetsGet_Down_to_the_Basics_What_is_Keyword_Research\"><\/span>Let\u2019sGet Down to the Basics: What is Keyword Research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the name suggests, keyword research means researching keywords. It is defined as the process of understanding the language used by your target audience. Then, you analyze, compare and prioritize the keywords as per their search volume.<\/p>\n<p>A keyword can be a single term or a thread of words. For example, &#8216;pink shoes&#8217;is a keyword. Similarly, &#8216;pink shoes for women&#8217;is a keyword.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_it_Really_Important\"><\/span>Is it Really Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are an SEO beginner, you may doubt the importance of keyword research.<\/p>\n<p>But if you want to get noticed, forming a keyword strategy is crucial.<\/p>\n<p><strong>Did You Know?\u00a0<\/strong><\/p>\n<p><a href=https:\/\/ahrefs.com\/blog\/seo-statistics\/ rel=\"nofollow\">60.67%<\/a> of all searches result from 0.16% of the most popular keywords.<\/p>\n<p>It&#8217;s obvious that using the best and most relevant keywords can help you reach a wider audience and get more eyeballs foryour brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ridiculously_Easy_Ways_to_Do_Keyword_Research\"><\/span>Ridiculously Easy Ways to Do Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Think_Brainstorm_and_Form_a_List\"><\/span>Think, Brainstorm and Form a List<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having a smart team can do wonders!<\/p>\n<p>Get the gang together and brainstorm some terms related to your industry. The best way to do it is to think of the terms you&#8217;ll probably search for when looking for something on Google.<\/p>\n<p>You can also plan a brainstorming session with the stakeholders to get their insights.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Snoop_on_the_Competitors\"><\/span>Snoop on the Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Looking at what your competitors are doing not only saves time but also helps catch the traffic easily.<\/p>\n<p>But first, you need to find your competitors. So, if you sell dresses for women, you&#8217;ll find more competitors for this term. Remember, big brands like eBay and Amazon are not the competitors to look out for. You need to notice the brands that look like yours.<\/p>\n<p>Once you have a list of competitors, place the website link in a competitive intelligence tool. This way, you&#8217;ll find the top keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leverage_the_Power_of_Tools\"><\/span>Leverage the Power of Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While you can brainstorm \u00a0and understand what your competitors are doing, there&#8217;s a chance that you are missing out on important terms.<\/p>\n<p>Keyword research tools are an easy way to find top ranking keywords. You put in a seed keyword, and the tool presents keywords ideas.<\/p>\n<p>If you don&#8217;t know about keyword research tools, you can always start with Google Keyword Planner. There are several other tools you can use to find top ranking terms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Miss_the_%E2%80%98People_Also_Ask_Section\"><\/span>Don&#8217;t Miss the &#8216;People Also Ask&#8217; Section<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If we haven&#8217;t told you this before, keywords can also be in the form of questions. The best way to find such keywords is to look for the &#8216;people also ask&#8217;section on search engine result pages.<\/p>\n<p>This has to be one of the best keyword research tips, as it allows you to find even more questions by clicking on one question. You can build content around these questions and also use them as keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Look_Deeper_into_Your_Niche\"><\/span>Look Deeper into Your Niche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keyword research is all about finding keywords related to your niche. But this also restricts you to some point. This is because the keywords you find through the ways mentioned above are limited to the seed keyword.\u00a0 However, you also need long-tail keywords.<\/p>\n<p>You can solve the issue by looking deeper into your niche. Browse Q&amp;A sites, groups and forums to understand what your customers are looking for.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Benefit_from_Google_Suggest\"><\/span>Benefit from Google Suggest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is BAE. We mean it.<\/p>\n<p>If you&#8217;ve a small business and don&#8217;t want to spend much on keyword research, you can benefit from Google Suggest.<\/p>\n<p>It pops up when you type something in the search bar. You immediately get a drop-down of similar terms. For example, if you search for the term&#8217; digital marketing&#8217;, you&#8217;ll get a list of potential similar key terms.<\/p>\n<p>Wondering why this method is popular? This is because it allows you to get the insights that Google picked up while learning consumer behaviour.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1892 size-large\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/02\/blog-3-image-2-1024x768.png\" alt=\"Benefit from Google Suggest\u00a0\" width=\"525\" height=\"394\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/02\/blog-3-image-2-1024x768.png 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/02\/blog-3-image-2-300x225.png 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/02\/blog-3-image-2-768x576.png 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/02\/blog-3-image-2.png 1117w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The above-mentioned ways will help you go beyond the traditional ways of keyword research. These are not just easy but fun methods to have a treasure of top-ranking keywords.<\/p>\n<p>But keyword research is not the end of the game. Consider it a part of the puzzle. Several other factors affect the ranking of your website. For this reason, you must consider partnering with an SEO agency that can help put all the parts of the puzzle together.<\/p>\n<p>If you are planning to collaborate with one, consider getting in touch with AdLift. We are the SEO puzzle solvers, and we&#8217;ll help you put all the parts in place. Visit our website and explore our services today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most probably, this is what you typed and landed up here reading this article. While this the quickest way to get answers to our most important questions (and sometimes not-so-important!), we\u2019ve never really paused to think of how we got such relevant answers, right? Well, it\u2019s the words that you enter in the search bar &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;6 Ridiculously Easy Ways to Do Keyword Research if You&#8217;re a Newbie&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":2030,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do Keyword Research for SEO in 5 Easy Steps<\/title>\n<meta name=\"description\" content=\"Most probably, this is what you typed and landed up here reading this article. While this the quickest way to get answers to our most important questions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do Keyword Research for SEO in 5 Easy Steps\" \/>\n<meta property=\"og:description\" content=\"Most probably, this is what you typed and landed up here reading this article. While this the quickest way to get answers to our most important questions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-24T13:57:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to Do Keyword Research for SEO in 5 Easy Steps\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/02\/6-ridiculously-easy-ways-to-do-keyword-research-if-youre-a-newbie.webp\" \/>\n<meta name=\"twitter:site\" content=\"@adliftindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Do Keyword Research for SEO in 5 Easy Steps","description":"Most probably, this is what you typed and landed up here reading this article. 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