{"id":2153,"date":"2022-03-07T11:41:04","date_gmt":"2022-03-07T11:41:04","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=2153"},"modified":"2025-03-04T12:58:03","modified_gmt":"2025-03-04T12:58:03","slug":"a-quick-guide-to-google-adwords-planner","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/a-quick-guide-to-google-adwords-planner\/","title":{"rendered":"A Quick guide to Google AdWords Planner"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/a-quick-guide-to-google-adwords-planner\/#What_Exactly_is_Google_AdWords_Planner title=\"What Exactly is Google AdWords Planner?\">What Exactly is Google AdWords Planner?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/a-quick-guide-to-google-adwords-planner\/#How_Does_It_Work title=\"How Does It Work?\">How Does It Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/a-quick-guide-to-google-adwords-planner\/#How_To_Use_Google_AdWords_Planner_A_Quick_and_Easy_Guide title=\"How To Use Google AdWords Planner: A Quick and Easy Guide\">How To Use Google AdWords Planner: A Quick and Easy Guide<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/a-quick-guide-to-google-adwords-planner\/#Choose_Your_Weapon title=\"Choose Your Weapon\">Choose Your Weapon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/a-quick-guide-to-google-adwords-planner\/#Reading_the_Results title=\"Reading the Results\">Reading the Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/a-quick-guide-to-google-adwords-planner\/#Choosing_Your_Keywords title=\"Choosing Your Keywords\">Choosing Your Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/a-quick-guide-to-google-adwords-planner\/#Get_Search_Volume_Forecast title=\"Get Search Volume &amp; Forecast\">Get Search Volume &amp; Forecast<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/a-quick-guide-to-google-adwords-planner\/#Conclusion title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>If you\u2019re in the business of conducting your business on the internet, you\u2019ve most certainly come across the Google AdWords Planner. The Google AdWords planner, now known as their Keyword Planner, is a nifty little keyword tool that allows you to decide how best to use your wordsmithing talents to be seen on the internet. Here\u2019s everything you need know about using the Google AdWords keyword tool to boost your visibility on the internet!<\/p>\n<p>Key Takeaways<\/p>\n<ul>\n<li>Google AdWords is a powerful advertising tool offered by Google.<\/li>\n<li>One of its most potent offerings is the Google AdWords keyword tool, which allows users to find keywords related to their business.<\/li>\n<li>Keywords are the key to visibility on the internet, and effective use of Google\u2019s AdWords planner can be a game changer when it comes to your online presence.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2155 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/What-Exactly-is-Google-AdWords-Planner.jpg\" alt=\"Keyword Planner \" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/What-Exactly-is-Google-AdWords-Planner.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/What-Exactly-is-Google-AdWords-Planner-300x166.jpg 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Exactly_is_Google_AdWords_Planner\"><\/span>What Exactly is Google AdWords Planner?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google, the undisputed monarch of search engines on the internet, offers an advertising ecosystem called AdWords that allows businesses big and small on the internet to reach their target audiences. Google has a lot of space on its interface. When a user makes a search, Google offers search results as well as a kind of billboard to its users. With Google AdWords Planner, you can use Google\u2019s billboard to show your business to a user when they make a relevant search!<\/p>\n<p>This may sound intimidating \u2013 billboards on Google! \u2013 but the AdWords platform makes the process as easy as eating pie. You pick the ingredients \u2013 keywords related to your business, industry, products, services, and so on \u2013 and tell Google. They do the rest!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_It_Work\"><\/span>How Does It Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every business occupies a niche and customers naturally associate your business with that niche, which comes with its own little set of specific keywords and phrases.<\/p>\n<p>Google AdWords planner allows you to use these keywords that are so central to your business to reach people who are looking for what you sell.<\/p>\n<p>You can think of AdWords as your lantern in the dark and stormy seas of the internet. The Google AdWords keyword planning tool not only allows you to find keywords related to your niche, it also tells you who\u2019s looking for you in terms of important demographic information.<\/p>\n<p>The Google AdWords planner can be an invaluable tool you can use to increase sales and traffic for your business on the internet.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2156 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/How-To-Use-Google-AdWords-Planner-A-Quick-and-Easy-Guide.jpg\" alt=\"How Does Keyword Planner Work?\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/How-To-Use-Google-AdWords-Planner-A-Quick-and-Easy-Guide.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/How-To-Use-Google-AdWords-Planner-A-Quick-and-Easy-Guide-300x166.jpg 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Use_Google_AdWords_Planner_A_Quick_and_Easy_Guide\"><\/span>How To Use Google AdWords Planner: A Quick and Easy Guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you can start swimming in the deep waters of keyword planning, you\u2019ll need to have some basic supplies at hand. No need to reach for your car keys! We mean you\u2019ll need to have a Google AdWords account to access the keyword planning tool. You can create one for free, quickly and easily.<\/p>\n<p>Once you\u2019re done, head to the Tools section and choose Keyword Planner.<\/p>\n<p>Welcome, you\u2019ve arrived!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_Your_Weapon\"><\/span>Choose Your Weapon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you choose to use the Keyword Planner, you\u2019ll be offered three choices: <u>discover new keywords<\/u>, <u>get search volume and forecasts&amp;organized keywords into ad groups<\/u><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2157 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Untitled-1.jpg\" alt=\"How To Use Google AdWords Planner: A Quick and Easy Guide\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Untitled-1.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Untitled-1-300x166.jpg 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p>As the name suggests, each option offers a distinct function, and your choice will depend on what you already have at hand. Discover new keywords, as it says on the tin, is great for when you have a vague idea of your keywords and are looking for more ideas. You can tell Google, \u201cHey, this is what I\u2019ve got so far\u201d by entering the keywords you have. Google, in return, will bring back keyword ideas \u2013 sometimes in the thousands! \u2013 like a genie.<\/p>\n<p>Get search volume and forecasts, on the other hand, is useful for when you already have a rich buffet of keywords and are just trying to decide which to prioritize.<\/p>\n<p>As far as organizing keywords into ad groups is concerned, you may better offer the appropriate ads to the appropriate audience and track the success of your advertising campaigns by organizing your account. When individuals search online, they type a word or phrase and hunt for content that is closely related to it.Put similar ads and related keywords together in an ad group to display ads that are pertinent to the searches of the individuals you&#8217;re trying to target. Customers looking for similar items can see all of your linked advertising that way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reading_the_Results\"><\/span>Reading the Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No matter which tool you use, you\u2019ll be taken to the Keywords Results page, which will offer you a rich world of information about all the keywords you found. This will include the frequency of searches and how intense the competition is, and can be narrowed down by geographical location, time period, and even language and region!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choosing_Your_Keywords\"><\/span>Choosing Your Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019re armed with a world of information to help you find your best chance at internet stardom. What next? How do you choose the best keywords that can do all the work for you?<\/p>\n<p>Moderation is key when it comes to keywords and specificity: you want keywords that aren\u2019t too broad or too narrow. Once you\u2019ve started generating keyword ideas around this metric, you can consider metrics like user intent, search volumes, and competition to find that sweet spot between too competitive and too obscure.<\/p>\n<p>The truth is choosing keywords, even with such detailed information at your fingertips, is an art. After all, you\u2019re trying to reach people, and people are nothing if not a little unpredictable. Thus, there is no one size fits all formula here; follow your instincts and experiment a little, you\u2019re sure to find your dream keywords!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2158 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Get-Search-Volume-Forecast.jpg\" alt=\"Choosing Your Keywords\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Get-Search-Volume-Forecast.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Get-Search-Volume-Forecast-300x166.jpg 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Search_Volume_Forecast\"><\/span>Get Search Volume &amp; Forecast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you already compiled a list of the terms for which you&#8217;d want to view metrics?<\/p>\n<p>You can access the Forecasts section by pasting them into the box and selecting &#8220;Get started.&#8221; There are no suggested keywords here. It displays the number of clicks and impressions you might anticipate if you decide to run Google AdWords advertising for your selected keywords over the next 30 days. The anticipated expenses, CTR and CPC are also displayed. Most of this information is obviously intended for AdWords marketers. However, here&#8217;s a fast tip:<\/p>\n<p>You may view the 12-month average search volumes for your keywords by selecting the &#8220;Historical Metrics&#8221; tab. The ranges displayed when using the &#8220;Find new keywords&#8221; option are the same ones you see when starting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to keyword planning, a careful blend of instinct, creativity, and scientific strategy goes into finding a plan that works. It\u2019s all too easy to think of keywords like throwing darts at a board at random. However, the Google AdWords planner is an incredibly powerful tool that can give your online presence the boost you\u2019re looking for.<\/p>\n<p>A <a href=https:\/\/www.adlift.com\/in\/ target=\"_blank\" rel=\"noopener\">digital marketing company<\/a> like AdLift brings a world of experience with Google AdWords to the table, allowing you to focus on your business and products and leave the keyword planning in safe hands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re in the business of conducting your business on the internet, you\u2019ve most certainly come across the Google AdWords Planner. The Google AdWords planner, now known as their Keyword Planner, is a nifty little keyword tool that allows you to decide how best to use your wordsmithing talents to be seen on the internet. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/a-quick-guide-to-google-adwords-planner\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Quick guide to Google AdWords Planner&#8221;<\/span><\/a><\/p>\n","protected":false},"author":99,"featured_media":2181,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Quick guide to Google AdWords Planner - AdLift India<\/title>\n<meta name=\"description\" content=\"If you\u2019re in the business of conducting your business on the internet, you\u2019ve most certainly come across the Google AdWords Planner. 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