{"id":2159,"date":"2022-03-18T11:47:07","date_gmt":"2022-03-18T11:47:07","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=2159"},"modified":"2023-05-26T10:37:25","modified_gmt":"2023-05-26T10:37:25","slug":"how-to-increase-domain-authority-in-ways-that-actually-work","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/","title":{"rendered":"How to Increase Domain Authority In Ways That Actually Work?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#What_Is_Domain_Authority_Exactly title=\"What Is Domain Authority, Exactly?\">What Is Domain Authority, Exactly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#How_To_Increase_Domain_Authority_6_Steps_You_Can_Take_Now title=\"How To Increase Domain Authority: 6 Steps You Can Take Now\">How To Increase Domain Authority: 6 Steps You Can Take Now<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Make_Your_On-Page_SEO_Shine title=\"Make Your On-Page SEO Shine\">Make Your On-Page SEO Shine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Optimize_Your_Link_Profile title=\"Optimize Your Link Profile\">Optimize Your Link Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Get_Friendly_with_Mobiles title=\"Get Friendly with Mobiles\">Get Friendly with Mobiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Dive_into_Technical_SEO title=\"Dive into Technical SEO\">Dive into Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#The_Need_for_Speed_is_Real title=\"The Need for Speed is Real\">The Need for Speed is Real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Become_a_Social_Media_Butterfly title=\"Become a Social Media Butterfly\">Become a Social Media Butterfly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Ways_to_Increase_Your_Websites_Domain_Authority title=\"Ways to Increase Your Website\u2019s Domain Authority\">Ways to Increase Your Website\u2019s Domain Authority<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#A_Good_Domain_Name_is_the_Way_to_Go title=\"A Good Domain Name is the Way to Go!\">A Good Domain Name is the Way to Go!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Create_an_Optimized_Website_Structure title=\"Create an Optimized Website Structure\">Create an Optimized Website Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Effective_Internal_Linking_Strategy title=\"Effective Internal Linking Strategy\">Effective Internal Linking Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Get_Inbound_Links_to_Your_Website title=\"Get Inbound Links to Your Website\">Get Inbound Links to Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Perform_On-Page_SEO_Audits title=\"Perform On-Page SEO Audits\">Perform On-Page SEO Audits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/#Conclusion title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Domain authority, a scary sounding word right? It brings back visions of stern school principals and intimidating bosses, doesn\u2019t it? However, you don\u2019t have to ring the alarm bells just yet! Despite the rather towering aura of the term, <a href=https:\/\/www.adlift.com\/in\/blog\/the-top-tools-for-checking-your-websites-domain-authority\/s\/>domain authority<\/a> is a very useful metric that you can use to gauge how well your website is likely to do on search engine results pages. Keep reading to learn more about domain authority and what you can do to increase your business\u2019 reach!<\/p>\n<p>Key Takeaways<\/p>\n<ul>\n<li>Domain authority is a way of measuring the health of your website \u2013 domain \u2013 in <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>SEO<\/a> terms.<\/li>\n<li>Its score tells you how well or badly your website will rank on a search engine based on multiple factors.<\/li>\n<li>Domain authority is a great way to gauge how well your website is doing on its own as well as in relation to your competitors.<\/li>\n<li>You can take a few steps immediately as you figure out a long-term strategy to increase domain authority.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Domain_Authority_Exactly\"><\/span>What Is Domain Authority, Exactly?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Domain authority, DA in short, is a measurement developed by Moz that tells you how well a website will do in the world of search engine results pages. Its scores are a valuable metric because they can provide you clarity on how your website might rank on a search engine.<\/p>\n<p>The higher your <a href=https:\/\/www.adlift.com\/in\/blog\/10-proven-tactics-on-how-to-increase-domain-authority\/s\/>domain authority<\/a>, the more likely your website will appear on resultpages, and vice versa. While domain authority is not a Google ranking factor, it doesn\u2019t directly influence your website\u2019s ranking. It can help you gauge the effectiveness of your website, especially relative to your competitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Increase_Domain_Authority_6_Steps_You_Can_Take_Now\"><\/span>How To Increase Domain Authority: 6 Steps You Can Take Now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know why this whole business is important, you might be wondering how to increase domain authority. Like many other aspects of SEO and digital strategy, you need to turn your attention to your content. Here are 6 steps you can take to increase your domain authority.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2161 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/How-To-Increase-Domain-Authority-6-Steps-You-Can-Take-Now.jpg\" alt=\"How To Increase Domain Authority: 6 Steps You Can Take Now\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/How-To-Increase-Domain-Authority-6-Steps-You-Can-Take-Now.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/How-To-Increase-Domain-Authority-6-Steps-You-Can-Take-Now-300x166.jpg 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_Your_On-Page_SEO_Shine\"><\/span>Make Your On-Page SEO Shine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On-page SEO calls for you to focus on your pages and your content. This includes some basic aesthetic and functional cleaning up, such as using optimized titles and descriptions, maintaining structure and readability through headings, ensuring your URLs are well structured, and other media elements on your site are all <a href=https:\/\/www.adlift.com\/in\/blog\/content-marketing-influence-seo\/>SEO<\/a> ready.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Your_Link_Profile\"><\/span>Optimize Your Link Profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Link profiles are the MVP of <a href=https:\/\/www.adlift.com\/in\/blog\/heres-how-you-can-make-domain-rating-work-for-you\/>domain authority<\/a>. A good link profile essentially means that your website is being linked to through backlinks from other reliable and authoritative websites. These backlinks should be organic, meaning they should come from a variety of websites that are related to the work you do. The more reliable websites backlink to yours, the bigger and more valuable your website becomes in terms of authority.<\/p>\n<p>Cleaning up your link profile will include getting rid of any bad links on your website and working toward gaining good quality backlinks. This may include organically building your reach and reputation with time or using outreach in the community to create a strong network of links to your website.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2162 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Correlation-Between-Backlink-Factors-and-Organic-Traffic.jpg\" alt=\"Optimize Your Link Profile\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Correlation-Between-Backlink-Factors-and-Organic-Traffic.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Correlation-Between-Backlink-Factors-and-Organic-Traffic-300x166.jpg 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Friendly_with_Mobiles\"><\/span>Get Friendly with Mobiles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you turn your attention to your own internet usage, you\u2019ll find that you spend a lot of time surfing the waves of the internet on your mobile phone. Ensuring that your website is clean and user-friendly on mobile and tablet platforms is crucial in today\u2019s day and age. Since mobile friendliness is also a Google ranking factor, its impact on domain authority is pretty big!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dive_into_Technical_SEO\"><\/span>Dive into Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Technical SEO, despite its apparently intimidating namemeans you speak to search engines in their language. Getting your website technical SEO ready would include ensuring your XML sitemap is up to date and working, your encryption protocols are up to sniff, and your website is crawlable by search engines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Need_for_Speed_is_Real\"><\/span>The Need for Speed is Real<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to ranking factors and <a href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/>domain authority<\/a>, your pages\u2019 loading speed is crucial. It\u2019s not hard to see why: faster loading speeds translate to better user experiences all around! Things can get a bit technical when you\u2019re tackling loading speed issues. Still, if you find your website has gone the slow and steady route, you can try a few things, such as:<\/p>\n<ul>\n<li>updating all your plugins,<\/li>\n<li>removing any unnecessary ones,<\/li>\n<li>contacting your domain provider for insight into the slow speeds.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Become_a_Social_Media_Butterfly\"><\/span>Become a Social Media Butterfly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social media visibility is a powerful way to increase your domain authority over time. Popularity, especially for the right reasons, can boost your domain authority quickly indeed. To this end, you can ensure your business has a Facebook page and that you\u2019re sharing compelling content. It adds value for users across a few social media platformsand you\u2019re allowing your audience to share what they like about your content with their peers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ways_to_Increase_Your_Websites_Domain_Authority\"><\/span>Ways to Increase Your Website\u2019s Domain Authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While strategizing your plan on increasing your website\u2019s domain authority, you should keep in mind that it is a long-term process, and you won\u2019t be able to see results overnight. But with consistent efforts, you will see a monumental difference in your domain authority. Here are a few ways to help your increase domain authority:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Good_Domain_Name_is_the_Way_to_Go\"><\/span>A Good Domain Name is the Way to Go!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your domain name is the key to increasing domain authority. If you are starting out, pick a name that is relevant to your website. A domain name which is easy to recall is like a cherry on top. This can help your visitors return to your website because they won\u2019t have trouble remembering your domain name.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_an_Optimized_Website_Structure\"><\/span>Create an Optimized Website Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your website structure should be easy to understand and user-friendly. This is because a proper and well-laid-out website structure allows search engines to easily crawl your website and index them on search results. As far as user-friendliness goes, you should focus on optimizing your website for mobile use. Search engines like Google check how well your websites perform on mobiles. Therefore, it is important to optimize them for mobile.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2163 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Site-Map.jpg\" alt=\"Create an Optimized Website Structure\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Site-Map.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Site-Map-300x166.jpg 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Effective_Internal_Linking_Strategy\"><\/span>Effective Internal Linking Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An effective internal linking strategy is the holy grail of SEO. When search engines crawl your website, they follow internal and external links using bots. Since search engines consider websites with more links to be more important than others, you\u2019ll be able to increase your domain authority with a proper internal linking strategy. Another benefit of improving internal links is that it passes link juice from one page to another, so do not miss out on this tip!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2164 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Get-Inbound-Links-to-Your-Website.jpg\" alt=\"Effective Internal Linking Strategy\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Get-Inbound-Links-to-Your-Website.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/08\/Get-Inbound-Links-to-Your-Website-300x166.jpg 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Inbound_Links_to_Your_Website\"><\/span>Get Inbound Links to Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is now more focused on the quality of inbound links rather than the sheer quantity of them; therefore, it is important to focus on not just getting more inbound links but getting more quality inbound links on your website. One of the best of doing that is by adding natural links. This can be done by posting content which is link-worthy and well researched. Blogger outreach is another way of getting quality inbound links. You can contact bloggers who cater to the same industry as yours, offer them a guest post or get them to talk about your services. This will place your links naturally.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Perform_On-Page_SEO_Audits\"><\/span>Perform On-Page SEO Audits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On-page <a href=https:\/\/www.adlift.com\/in\/blog\/a-detailed-guide-on-seo-audit\/>SEO audit<\/a> optimizes each page on your website to appear organically with keyword searches related to the topic of your website. Avoiding SEO errors on your website is crucial. You can use various online tools such as MOZ site crawl, SEM rush etc., to help you audit your <a href=https:\/\/www.adlift.com\/in\/blog\/on-page-seo\/>on-page SEO<\/a> for any errors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Domain authority is a powerful indicator of the general health of your website in the digital world. While there\u2019s a lot you can do as you ponder how to increase domain authority, the truth is that increasing domain authority is a game for the long haul. Patience is one of the greatest keys to succeeding with domain authority scores.<\/p>\n<p>Even if you followed every step in this guide, it would still take you some time (and experimentation!) to build your domain authority scores. This is where digital marketing agencies like AdLift can do all the heavy lifting for you. We bring a world of experience in domain authority to the table and can help you identify a strategy that works best for your business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domain authority, a scary sounding word right? It brings back visions of stern school principals and intimidating bosses, doesn\u2019t it? However, you don\u2019t have to ring the alarm bells just yet! Despite the rather towering aura of the term, domain authority is a very useful metric that you can use to gauge how well your &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Increase Domain Authority In Ways That Actually Work?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":86,"featured_media":2182,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Increase Domain Authority In Ways That Actually Work?<\/title>\n<meta name=\"description\" content=\"Learn how to increase domain authority and improve your website&#039;s ranking on search engine results. Boost your SEO with effective strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Domain Authority In Ways That Actually Work?\" \/>\n<meta property=\"og:description\" content=\"Learn how to increase domain authority and improve your website&#039;s ranking on search engine results. 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