{"id":2206,"date":"2022-04-22T14:24:30","date_gmt":"2022-04-22T14:24:30","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=2206"},"modified":"2023-08-04T12:36:14","modified_gmt":"2023-08-04T12:36:14","slug":"seo-insider-information-on-technical-seo","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/","title":{"rendered":"Insider Information on Technical SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#What_is_Technical_SEO title=\"What is Technical SEO?\">What is Technical SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#How_Does_Technical_SEO_Work title=\"How Does Technical SEO Work?\">How Does Technical SEO Work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#On-page_Factors title=\"On-page Factors\">On-page Factors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Off-page_Factors title=\"Off-page Factors\">Off-page Factors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Technical_Factors title=\"Technical Factors\">Technical Factors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#How_to_Do_Technical_SEO_Audit_The_Complete_Technical_SEO_Audit_Checklist title=\"How to Do Technical SEO Audit? The Complete Technical SEO Audit Checklist\">How to Do Technical SEO Audit? The Complete Technical SEO Audit Checklist<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Ensure_the_Website_is_Mobile-Friendly title=\"Ensure the Website is Mobile-Friendly\u00a0\">Ensure the Website is Mobile-Friendly\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Pace_Your_Website title=\"Pace Your Website\u00a0\">Pace Your Website\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Fix_Duplicate_Content_Problems title=\"Fix Duplicate Content Problems\u00a0\">Fix Duplicate Content Problems\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Create_an_XML_Sitemap title=\"Create an XML Sitemap\u00a0\">Create an XML Sitemap\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Add_Structured_Data_Markup title=\"Add Structured Data Markup\u00a0\">Add Structured Data Markup\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Check_Indexing title=\"Check Indexing\">Check Indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Hreflang_%E2%80%93_For_Multiple_Languages title=\"Hreflang &#8211; For Multiple Languages\">Hreflang &#8211; For Multiple Languages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Core_Web_Vitals title=\"Core Web Vitals\">Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Canonicalization title=\"Canonicalization\">Canonicalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Robots_Directives title=\"Robots Directives\">Robots Directives<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/#Conclusion title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>What is technical SEO? Sounds fancy schmancy, doesn&#8217;t it?Like you&#8217;ll need a degree in computer science to make sense of it. We got you! Technical <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>SEO<\/a>, in simple terms, refers to the language your website uses to communicate its search engine optimization to the search engine.<\/p>\n<p><strong>Key Takeaways<\/strong><\/p>\n<ul>\n<li>What is technical SEO? It&#8217;s how websites communicate with search engines to give you relevant and accurate results when you search for something.<\/li>\n<li>Technical SEO is an integral part of ensuring your visibility on search engines.<\/li>\n<li>A combination of user-centered online experiences and a strong technical grounding is an excellent way to rank highly on SERPs!<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Technical_SEO\"><\/span><strong>What is Technical SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technical SEO refers to how websites and servers are set up to help search engine spiders crawl through your site and index it efficiently. Confused? We&#8217;ll explain!<\/p>\n<p>Let&#8217;s say you&#8217;re a painter who paints portraits in natural light, and you&#8217;ve just bought a shiny new easel. You will, naturally, set the easel up in a way that allows you to catch the maximum amount of natural light.<\/p>\n<p>Technical SEO operates on a similar principle. You set up your website in a way that allows search engines to find the information on your website easily so you can rank higher on result pages and increase your website&#8217;s visibility. Despite the rather odd name, the spiders here refer to search engine spiders, the mechanism in search engines which combs through websites and decides how to organizetheir search results.<\/p>\n<p>So, what is technical SEO, and why should you pay attention to it? it keeps a checks or audits to ensure that your websites meet the technical requirements of search engines so you can get more organic engagement from your websites.<\/p>\n<p>Without technical SEO, even with the best content, you will not rank on search engines. If they can&#8217;t find you, they can&#8217;t list you on their result pages. Technical SEO is the beacon in your website that calls out to search engines and says, &#8220;I\u2019m here!\u201d Technical SEO involves several componentsat a minimum; search engines must find your website, crawl and render its pages to display.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Technical_SEO_Work\"><\/span><strong>How Does Technical SEO Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When trying to understand what technical SEO is, it\u2019s helpful to think about how search engines are designed to work. They help bring to you what you\u2019re looking for. To do so, they crawl web pages and assess them based on a wide range of criteria, from how quickly a page loads (which affects user experiences of a website) and what kind of content the page contains.<\/p>\n<p><a href=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/How-Does-Technical-SEO-Work.webp><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2208 size-full\" src=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/How-Does-Technical-SEO-Work.webp alt=\"How Does Technical SEO Work?\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/How-Does-Technical-SEO-Work.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/How-Does-Technical-SEO-Work-300x166.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/p>\n<p>Search engine spiders, unlike humans, cannot read. At least not in the way you\u2019re reading this blog. Instead, a section of code in the makeup of a page known as structured data, communicates with search engine spiders to tell them what the web page is about. When you optimize the technical SEO of your pages, you make the spiders\u2019 work much easier. They return the favor by getting you higher SERP rankings and displaying rich snippets with your results.<\/p>\n<p><a href=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/google-builds-its-search-index.webp><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2210 size-full\" src=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/google-builds-its-search-index.webp alt=\"Flow Diagram- Search index\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/google-builds-its-search-index.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/google-builds-its-search-index-300x166.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/p>\n<p>The principle of quid pro quo is very relevant here. If you make the spiders\u2019 work easier, they help you out. However, suppose you make your page&#8217;s structured data difficult for the spider to understand, either deliberately or accidentally, due to technical mistakes with SEO on your pages. In that case, search engine spiders cannot crawl your pages. As a result, you will not rank and inevitably lose visibility.<\/p>\n<p>&nbsp;<\/p>\n<p>However, technical SEO alone will not get you where you want to be. Several factors affecting your SEO determine how much search engines like your website. These factors include:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"On-page_Factors\"><\/span><strong>On-page Factors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Arguably the most important, on-page factors refer to the content on your pages, how you\u2019re using keywords, the organization of your content, and so on. This is the meat of your online presence.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Off-page_Factors\"><\/span><strong>Off-page Factors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Off-page factors refer to the work behind the scenes, such as backlinks from other websites, how well known you are among external sources, and so on.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Technical_Factors\"><\/span><strong>Technical Factors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the scaffolding that holds your website up on the internet. It includes the technical parts of your website, such as how quickly your pages load, how and where your website is hosted, indexing, and so on.<\/p>\n<p>Neglecting any of these factors is like skipping steps in a complex recipe \u2013 it may seem insignificant at the moment, but it may cost you dearly later. It\u2019s worth taking the time to use technical <a href=https:\/\/www.adlift.com\/in\/blog\/complete-seo-checklist-new-website-2018\/>SEO audit checklists<\/a> to audit each of these factors regularly and make changes according to the changing landscapes of the digital marketing world.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Do_Technical_SEO_Audit_The_Complete_Technical_SEO_Audit_Checklist\"><\/span><strong>How to Do Technical SEO Audit? The Complete Technical SEO Audit Checklist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Good digital strategies must, by necessity, be well-rounded. When you\u2019re thinking about what is technical SEO, content and user-friendliness is as important as your choice of keywords and the technical SEO set-up of your pages.<\/p>\n<p>This is where a full-fledged technical SEO audit, conducted with a technical SEO audit checklist, comes in handy. A technical SEO audit allows you to check the strength of the foundation of your online presence, ensuring that your web pages and the search engine spiders play nice. It also allows you to check for any technical issues your users may be running into without you knowing. Think of technical SEO as checking under the hood of your car before your car gets on the road.<\/p>\n<p>Here is a comprehensive technical SEO audit checklist:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_the_Website_is_Mobile-Friendly\"><\/span><strong>Ensure the Website is Mobile-Friendly\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have a responsive website, there&#8217;s good news. A responsive site adjusts itself automatically so that it can be navigated easily.<\/p>\n<p>In fact, having a responsive website is a significant ranking factor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pace_Your_Website\"><\/span><strong>Pace Your Website\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As page speed is considered an important ranking factor, search engines are fond of websites that load quickly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fix_Duplicate_Content_Problems\"><\/span><strong>Fix Duplicate Content Problems\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Duplicate content is a strict no. It can be confusing for the users and can be used to manipulate search engine rankings.<\/p>\n<p>For this reason, run a site audit and avoid using plagiarized content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_an_XML_Sitemap\"><\/span><strong>Create an XML Sitemap\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An <a href=https:\/\/www.adlift.com\/in\/seo-tools\/sitemap-generator>XML sitemap<\/a> helps search engines to understand your site while crawling. You can understand sitemap as a roadmap, informing search engines where the pages are.<\/p>\n<p><a href=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/XML-Sitemap.webp><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2211 size-full\" src=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/XML-Sitemap.webp alt=\"Create an XML Sitemap\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/XML-Sitemap.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/XML-Sitemap-300x166.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/p>\n<p>The sitemap creates crucial details about each page, including &#8211;<\/p>\n<ul>\n<li>when the page was last modified<\/li>\n<li>the priority on your site<\/li>\n<li>how frequently the page is updated<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Add_Structured_Data_Markup\"><\/span><strong>Add Structured Data Markup\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Structured data markup is added to a website to assist search engines in better understanding your content. The data helps search engines index your website effectively and offer relevant results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_Indexing\"><\/span><strong>Check Indexing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure Google can index the pages you want visitors to find. Crawling and indexing were the main topics in the preceding two chapters, and this was no coincidence. To locate pages that can&#8217;t be indexed and the reasons why, examine the Indexability report in <a href=https:\/\/ahrefs.com\/site-audit rel=\"nofollow\">Site Audit<\/a> present in <a href=https:\/\/ahrefs.com\/webmaster-tools rel=\"nofollow\">Ahrefs Webmaster Tools<\/a>, it&#8217;s free.<\/p>\n<p><a href=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Structured-Data-Markup.webp><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2212 size-full\" src=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Structured-Data-Markup.webp alt=\"Check Indexing\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Structured-Data-Markup.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Structured-Data-Markup-300x166.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hreflang_%E2%80%93_For_Multiple_Languages\"><\/span><strong>Hreflang &#8211; For Multiple Languages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An HTML feature called Hreflang is used to specify the language and location of a webpage. The hreflang tag can be used to inform search engines like Google about translations of the same page that exist in several languages. This enables them to provide their users with the right version.<\/p>\n<p><a href=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Hreflang-For-Multiple-Languages.webp><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2213 size-full\" src=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Hreflang-For-Multiple-Languages.webp alt=\"Hreflang - For Multiple Languages\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Hreflang-For-Multiple-Languages.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Hreflang-For-Multiple-Languages-300x166.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Core_Web_Vitals\"><\/span><strong>Core Web Vitals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The speed parameters that make up Google&#8217;s Page Experience signals, which are used to gauge user experience, are called Core Web Vitals. Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) and First Input Delay are the metrics used to quantify visual load, visual stabilityand interactivity (FID).<\/p>\n<p><a href=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Core-Web-Vitals.webp><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2214 size-full\" src=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Core-Web-Vitals.webp alt=\"Core Web Vitals\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Core-Web-Vitals.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Core-Web-Vitals-300x166.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Canonicalization\"><\/span><strong>Canonicalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a page has many versions, Google will choose one to keep in its index. Canonicalization is the procedure involved, and the URL chosen as the canonical will be the one displayed by Google in search results.<\/p>\n<p><a href=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Canonicalization.webp><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2215 size-full\" src=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Canonicalization.webp alt=\"Canonicalization\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Canonicalization.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Canonicalization-300x166.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/p>\n<p>They choose the canonical URL based on a variety of factors, including:<\/p>\n<ul>\n<li>Canonical\u00a0tags<\/li>\n<li>Duplicate\u00a0pages<\/li>\n<li>Internal links<\/li>\n<li>Redirects<\/li>\n<li>URLs for sitemap<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Robots_Directives\"><\/span><strong>Robots Directives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An HTML snippet called a <a href=https:\/\/www.adlift.com\/in\/seo-tools\/robots-txt-generator>robots<\/a> meta tag instructs search engines how to crawl or index a specific page. It appears as follows and is inserted into the &lt;head&gt; section of a web page:<\/p>\n<p>&lt;meta name=&#8221;robots&#8221; content=&#8221;noindex&#8221; \/&gt;<\/p>\n<p><a href=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Robots-Directives.webp><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2216 size-full\" src=https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Robots-Directives.webp alt=\"Robots Directives\" width=\"768\" height=\"424\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Robots-Directives.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/04\/Robots-Directives-300x166.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/p>\n<p>As you can see, technical SEO audit checklists involve no small amount of technical maneuvering! However, the payoff for technical SEO audits is enormous if done periodically and thoroughly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Websites are an excellent demonstration of the famous saying, \u201cthere\u2019s more to it than meets the eye.\u201d They work as intricate machines with complex parts. Naturally, the success of your website depends on how well it works for its users: how quick, functional, and user-friendly it is.<\/p>\n<p>Technical SEO is one such complex moving part! Experienced <a href=https:\/\/www.adlift.com\/in\/>digital marketing firms<\/a> such as <a href=https:\/\/www.adlift.com\/in\/>AdLift<\/a> bring a world of experience with technical SEO. We\u2019ll take care of everything, from the foundation of technical SEO to regular audits to ensure your website is in shipshape! You can leave us to take care of your technical foundation as you focus on delivering great content to your users!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is technical SEO? Sounds fancy schmancy, doesn&#8217;t it?Like you&#8217;ll need a degree in computer science to make sense of it. We got you! Technical SEO, in simple terms, refers to the language your website uses to communicate its search engine optimization to the search engine. Key Takeaways What is technical SEO? It&#8217;s how websites &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Insider Information on Technical SEO&#8221;<\/span><\/a><\/p>\n","protected":false},"author":98,"featured_media":2221,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insider Information on Technical SEO<\/title>\n<meta name=\"description\" content=\"Master Technical SEO techniques for improved website visibility. Optimize your online presence and boost search engine rankings. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insider Information on Technical SEO\" \/>\n<meta property=\"og:description\" content=\"Master Technical SEO techniques for improved website visibility. Optimize your online presence and boost search engine rankings. 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