{"id":2317,"date":"2022-06-10T09:07:04","date_gmt":"2022-06-10T09:07:04","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=2317"},"modified":"2022-11-10T07:36:44","modified_gmt":"2022-11-10T07:36:44","slug":"breadcrumbs-in-seo-what-does-it-mean","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/","title":{"rendered":"Breadcrumbs in SEO: What Does it Mean?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/#Types_of_Breadcrumbs title=\"Types of Breadcrumbs\">Types of Breadcrumbs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/#Why_are_Breadcrumbs_in_SEO_an_Important_Factor title=\"Why are Breadcrumbs in SEO an Important Factor?\">Why are Breadcrumbs in SEO an Important Factor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/#How_is_One_Supposed_to_Add_Breadcrumbs title=\"How is One Supposed to Add Breadcrumbs? \">How is One Supposed to Add Breadcrumbs? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/#How_to_Optimize_Breadcrumbs title=\"How to Optimize Breadcrumbs? \">How to Optimize Breadcrumbs? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/#Avoid_These_Common_Mistakes_When_Using_Breadcrumbs_for_SEO title=\"Avoid These Common Mistakes When Using Breadcrumbs for SEO \">Avoid These Common Mistakes When Using Breadcrumbs for SEO <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/#Get_Better_Site_Ranking title=\"Get Better Site Ranking \">Get Better Site Ranking <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/#Advantages_of_Breadcrumbs_in_SEO title=\"Advantages of Breadcrumbs in SEO\">Advantages of Breadcrumbs in SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/#Tips_for_Effective_Breadcrumb_Implementation title=\"Tips for Effective Breadcrumb Implementation\">Tips for Effective Breadcrumb Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/#Conclusion title=\"Conclusion \">Conclusion <\/a><\/li><\/ul><\/nav><\/div>\n<p>Imagine yourself sitting on a park bench, soaking in soothing sunlight with an ice cream cone melting in your hand; probably the most relaxed you have been in days. But wait, you just realised your wallet is missing; you feel bummed out and throw away the ice cream half-eaten and start to retrace your steps and actions to find your wallet. Those steps you took to retrace back to find your missing wallet is called breadcrumb navigation.<\/p>\n<p>So, what are breadcrumbs on a website? Breadcrumb navigation helps the user interface get easier for the person landing on your website in case they wish to navigate back to previous tabs, breadcrumbs will guide them and ensure the task is completed without any hassle.<\/p>\n<p><strong>Fun Fact:<\/strong> The unique term breadcrumb was derived from the classic fairy tale of the sibling duo Hansel and Gretel, as they leave breadcrumbs on their way into the forest to leave a trace in case they get lost on the way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Breadcrumbs\"><\/span>Types of Breadcrumbs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To understand what breadcrumbs on a website are, let\u2019s find out the different types to incorporate into your website. Here\u2019s a list of the most common ones-<\/p>\n<p><strong>1. Hierarchy-based <\/strong><\/p>\n<p>Hierarchy-based breadcrumbs are generally used on all websites. When you browse through a website, you can find the site structure on the upper left side of the screen and find out how many sections you went through to reach the page. The most common and easy way to navigate back to the previous location is by simply clicking on the \u2018back\u2019 button, which will take you to the previous page without hampering any selection you have made.<\/p>\n<p>Example of Hierarchy based breadcrumb:<br \/>\nHome > Blog > Category > Post Name<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2319\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/in-img-1-1.webp\" alt=\"\" width=\"768\" height=\"401\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/in-img-1-1.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/in-img-1-1-300x157.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p><strong>2. Attribute-Based<\/strong><\/p>\n<p>Attribute-based breadcrumbs are most common on e-Commerce websites. When you are on an e-Commerce website and wondering what breadcrumbs are, you can easily access them by looking at the toolbar on the top. All the previously opened pages will appear for the user\u2019s convenience if they wish to navigate back to an earlier page.<\/p>\n<p>Example of Attribute based breadcrumb:<br \/>\nHome > Product category > Gender > Size > Color<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2320\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/in-img-2-1.webp\" alt=\"\" width=\"768\" height=\"401\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/in-img-2-1.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/in-img-2-1-300x157.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p><strong>3. History-Based<\/strong><\/p>\n<p>With the help of history-based breadcrumbs, the user has the privilege to jump back to the page opened before as an alternative to internet history. The selections that have been made will stay intact, and the process is quick. Commonly the option is present by the name \u2018Back to Results\u2019, which lands the user to the link previously opened.<\/p>\n<p>Example of History based breadcrumb:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2321\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/in-img-3-1.webp\" alt=\"\" width=\"768\" height=\"401\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/in-img-3-1.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/in-img-3-1-300x157.webp 300w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_Breadcrumbs_in_SEO_an_Important_Factor\"><\/span>Why are Breadcrumbs in SEO an Important Factor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Breadcrumbs are crucial for a website\u2019s expansion and reach; here are 2 core reasons to understand why breadcrumbs on a website are:<\/p>\n<ul>\n<li>Breadcrumb SEO adds to an improved UX as the users feel considered and in control of the clicks they make on the website without worrying about losing the data. In return, it encourages the users to stay on the website for longer, leading to more visibility and engagement.<\/li>\n<li>The idea of having breadcrumbs on a website is to ensure the user stays on the website for a considerable amount of time, which helps with the SEO and the overall website ranking.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_is_One_Supposed_to_Add_Breadcrumbs\"><\/span>How is One Supposed to Add Breadcrumbs? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are not one but many ways to add breadcrumbs to your website (basically, no excuses to not add them right away). For WordPress users, Yoast SEO is most used to enable breadcrumbs. Each domain platform has different criteria to add breadcrumbs, and it is always recommended to add them by yourself to get a better understanding of what breadcrumbs on a website are and how they work to improve the efficiency of your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_Breadcrumbs\"><\/span>How to Optimize Breadcrumbs? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To optimize breadcrumbs on a website, these rules can be followed:<\/p>\n<ul>\n<li><strong>Visibility of Breadcrumbs:<\/strong> The breadcrumbs should be accessible to the users, no matter how simple the rule may seem, it is essential to perform a quality check before making the changes live.<\/li>\n<li><strong>User-Friendly Breadcrumbs: <\/strong>It is crucial to customize the breadcrumbs in such a way that they are mobile-friendly. Since most users have shifted to mobile surfing, having the right font size is essential to create a comfortable space for the users to click.<\/li>\n<li><strong>Breadcrumb Schema: <\/strong>One of the key aspects of enhancing reachability. You can also add schema markup by highlighting a few parts of the website to search engine crawlers to provide them with an insight into how your page is structured.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Avoid_These_Common_Mistakes_When_Using_Breadcrumbs_for_SEO\"><\/span>Avoid These Common Mistakes When Using Breadcrumbs for SEO <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Incorporating breadcrumbs into your website can boost your website\u2019s goal by many folds. However, it can also backfire if used incorrectly. But we have your back! Here are certain common mistakes to avoid while using breadcrumbs for SEO.<\/p>\n<ul>\n<li><strong>Avoid Repetitiveness:<\/strong> The links should have different names, with a glimpse of the parent item mentioned in all links to avoid confusion.<\/li>\n<li><strong>Wrong Breadcrumb: <\/strong>Since there are not one but three types of breadcrumbs, it is essential to find out which will work for your website and product best.<\/li>\n<li><strong>Text Size: <\/strong>The breadcrumbs should have a subtle presence, so the size must not be too big or small. Wrong size selection can lead to an unsatisfied lead.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Get_Better_Site_Ranking\"><\/span>Get Better Site Ranking <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are a few tips to increase site ranking and site visitors:<\/p>\n<ul>\n<li>Placing the right keywords for better reach.<\/li>\n<li>Content on the website should be authentic and relevant to the audience.<\/li>\n<li>Adding meta titles and descriptions with relevant keywords incorporated in them.<\/li>\n<li>A click-worthy CTA (call to action) to attract leads.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_Breadcrumbs_in_SEO\"><\/span>Advantages of Breadcrumbs in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To get an even better understanding of what breadcrumbs are on a website, let\u2019s have a look at the advantages of breadcrumbs.<\/p>\n<p><strong>1. Increases Relevance <\/strong><\/p>\n<p>Adding breadcrumbs to your website increases the relevance of the site and search results, leading to organic growth.<\/p>\n<p><strong>2. Crawlers to Enhance Search<\/strong><\/p>\n<p>Breadcrumbs can access crawlers, enhancing the content of the website accurately.<\/p>\n<p><strong>3. Proper Guidance for Leads<\/strong><\/p>\n<p>Breadcrumbs help create a safe space for the leads, as it is unfortunate to get lost on a website and can disappoint the lead too. Nonetheless, this does not occur with breadcrumbs, as they create a clean navigation path for the user\u2019s convenience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Effective_Breadcrumb_Implementation\"><\/span>Tips for Effective Breadcrumb Implementation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These steps must be considered before launching your website to create an effective breadcrumb implementation.<\/p>\n<ul>\n<li>Out of the three breadcrumb types, choosing the right one for your website is crucial. And if you have a small website with not too many options, breadcrumbs may not be necessary.<\/li>\n<li>Create a navigation path which is easy to understand for the leads. Putting extra effort into the navigation will help the lead sail through the website without any hassle.<\/li>\n<li>Make the layout attractive, you can play with different styles to finally understand which works best for your site.<\/li>\n<li>Make sure the font size is just perfect, it should not be too large or small for the person visiting your website.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Breadcrumbs are solely designed to enhance the website and make it user-friendly. Every website offering various services\/goods has breadcrumbs so the customers can navigate back to the previous page seamlessly. Using breadcrumbs only elevates the website\u2019s reach and enhances user experience by making the experience smooth. In addition to this, the bounce rate gets lowered by many percentages after adding breadcrumbs to the website.<\/p>\n<p>At AdLift, you\u2019ll our developers are great at what they do. They can help and guide you through your way to success. Reach them today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine yourself sitting on a park bench, soaking in soothing sunlight with an ice cream cone melting in your hand; probably the most relaxed you have been in days. But wait, you just realised your wallet is missing; you feel bummed out and throw away the ice cream half-eaten and start to retrace your steps &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Breadcrumbs in SEO: What Does it Mean?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":86,"featured_media":2318,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Breadcrumbs in SEO: What Does it Mean? - AdLift India<\/title>\n<meta name=\"description\" content=\"Imagine yourself sitting on a park bench, soaking in soothing sunlight with an ice cream cone melting in your hand; probably the most relaxed you have\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/breadcrumbs-in-seo-what-does-it-mean\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breadcrumbs in SEO: What Does it Mean? 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