{"id":2533,"date":"2022-10-16T19:55:31","date_gmt":"2022-10-16T19:55:31","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=2533"},"modified":"2023-08-02T10:53:59","modified_gmt":"2023-08-02T10:53:59","slug":"a-novices-guide-to-understanding-schema-markup","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/","title":{"rendered":"A Novice&#8217;s Guide to Understanding Schema Markup"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#What_is_Schema_Markup title=\"What is Schema Markup?\">What is Schema Markup?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Schema_Informs_Search_Engines_What_Data_Means title=\"Schema Informs Search Engines What Data Means\">Schema Informs Search Engines What Data Means<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Schema_Markup_is_for_Users title=\"Schema Markup is for Users\">Schema Markup is for Users<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#What_is_the_Importance_of_Schema_Markup title=\"What is the Importance of Schema Markup?\">What is the Importance of Schema Markup?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Improved_Visibility_in_Search_Results title=\"Improved Visibility in Search Results\">Improved Visibility in Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Better_User_Experience title=\"Better User Experience\">Better User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Increased_Traffic title=\"Increased Traffic\">Increased Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Enhanced_Credibility title=\"Enhanced Credibility\">Enhanced Credibility<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#What_are_the_Different_Types_of_Schemas title=\"What are the Different Types of Schemas?\">What are the Different Types of Schemas?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Organization_Schema_Markup title=\"Organization Schema Markup\">Organization Schema Markup<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Example_using_microdata title=\"Example (using microdata)\">Example (using microdata)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Website_Schema_Markup title=\"Website Schema Markup\">Website Schema Markup<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Example_using_microdata-2 title=\"Example (using microdata)\">Example (using microdata)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Breadcrumbs_Markup title=\"Breadcrumbs Markup\">Breadcrumbs Markup<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Example_using_microdata-3 title=\"Example (using microdata)\">Example (using microdata)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Site_Navigation_Schema_Mark-up title=\"Site Navigation Schema Mark-up\">Site Navigation Schema Mark-up<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Example_using_microdata-4 title=\"Example (using microdata)\">Example (using microdata)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Schema_Rating_Markup title=\"Schema Rating Markup\">Schema Rating Markup<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#Example_using_microdata-5 title=\"Example (using microdata)\">Example (using microdata)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#How_to_Use_Schema_Markup_to_Boost_SEO title=\"How to Use Schema Markup to Boost SEO?\">How to Use Schema Markup to Boost SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#The_Bottom_Line title=\"The Bottom Line\">The Bottom Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#FAQs title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#1_What_is_schema_markup title=\"1. What is schema markup?\">1. What is schema markup?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#2_How_do_I_add_schema_markup_to_my_website title=\"2. How do I add schema markup to my website?\">2. How do I add schema markup to my website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#3_What_are_the_benefits_of_using_schema_markup title=\"3. What are the benefits of using schema markup?\">3. What are the benefits of using schema markup?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#4_Is_schema_markup_necessary_for_my_website title=\"4. Is schema markup necessary for my website?\">4. Is schema markup necessary for my website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/#5_Can_I_use_schema_markup_on_any_type_of_website title=\"5. Can I use schema markup on any type of website?\">5. Can I use schema markup on any type of website?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>If you wish your website to stand apart from that of your competitors, schema markup is the answer to your questions. While fully understanding the concept of schema markup may seem overwhelming, it is essential because it can help improve your website&#8217;s ranking in search engine results. So, let us help you navigate through one of the most powerful SEO tools.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Schema_Markup\"><\/span>What is Schema Markup?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=https:\/\/www.adlift.com\/in\/blog\/schema-markup-the-what-how-and-why-of-it\/>Schema markup<\/a>, also called structured data, can be added to the HTML code of your website to provide additional information about your pages and categories to search engines. It helps search engines like Google to understand the content on your website and display more relevant and accurate information in the search results.<\/p>\n<p>Adding schema markup to your website can improve the visibility and credibility of your website and potentially increase traffic and customers. Many <a href=https:\/\/schema.org\/docs\/schemas.html rel=\"nofollow\">schema markup types<\/a> are available, including product, event, recipe, and article schema. You can add schema to your website by editing your pages&#8217; HTML code and including the appropriate microdata. There are also <a href=https:\/\/schemantra.com\/ rel=\"nofollow\">schema tools<\/a> available that can help you generate the necessary code.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2536\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/webpage.png\" alt=\"\" width=\"907\" height=\"510\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/webpage.png 907w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/webpage-300x169.png 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/webpage-768x432.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Schema_Informs_Search_Engines_What_Data_Means\"><\/span>Schema Informs Search Engines What Data Means<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your website&#8217;s content is indexed and shown in search results. With schema markup, some of the material is indexable and returned in a different way.<\/p>\n<p>Wondering how this happens? This is so that search engines can understand what the content implies. Consider the case where the word &#8220;AdLift&#8221; appears in a piece of writing. When the search engines spot it, they publish a SERP entry with &#8220;AdLift&#8221; in it.<\/p>\n<p>However, we can inform the search engine that &#8220;AdLift&#8221; is not just a random phrase but rather a digital marketing business by using the appropriate schema markup around this keyword. The search engine will thus provide people with better information when they search for the term &#8220;AdLift.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Schema_Markup_is_for_Users\"><\/span>Schema Markup is for Users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a website includes schema markup, users can see what it is about in the search engine result pages. Schema markup is sometimes referred to as a &#8220;virtual business card.&#8221;<\/p>\n<p>This change is fully user centered. Users can obtain information through search engines, and schema markups serve the same purpose.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Importance_of_Schema_Markup\"><\/span>What is the Importance of Schema Markup?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several reasons why schema markup is important:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improved_Visibility_in_Search_Results\"><\/span>Improved Visibility in Search Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By providing additional information about your pages to search engines, you can help them display more relevant and accurate information in the <a href=https:\/\/www.adlift.com\/in\/blog\/google-101-understanding-page-experience-in-google-search-results\/>search results<\/a>. This can make your website stand out and improve its visibility to potential customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_User_Experience\"><\/span>Better User Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When people search for something online, they want to find the most relevant and accurate information possible. By adding schema markup to your website, you can help search engines understand the content on your website and provide more relevant search results, which can improve the user experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increased_Traffic\"><\/span>Increased Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By improving the visibility and credibility of your website in the search results, you can increase the amount of traffic to your website. This can lead to more potential customers and revenue for your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enhanced_Credibility\"><\/span>Enhanced Credibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When search engines understand the content on your website and display accurate information in the search results, it can enhance the credibility of your website. This can lead to increased trust from potential customers, which can ultimately lead to more business.<\/p>\n<p>Overall, schema markup is an important tool that can help improve the visibility and credibility of your website, leading to increased traffic and potential customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Different_Types_of_Schemas\"><\/span>What are the Different Types of Schemas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We can use these schema markup codes across all types of websites. They are specific for every vertical and industry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Organization_Schema_Markup\"><\/span>Organization Schema Markup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The organization schema markup helps generate brand signals which can enhance the Google Knowledge Graph (KG) and website snippet presence in the search engine results pages (<a href=https:\/\/www.adlift.com\/in\/blog\/a-step-by-step-guide-to-google-serp-analysis\/s\/>SERPs<\/a>).<br \/>\nWhen implementing this code on the website, keep in mind to specify the logo, social media profile links and corporate contact information.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Example_using_microdata\"><\/span>Example (using microdata)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Consider a business &#8216;ABC&#8217; with abc.com as its website address. Here&#8217;s how to generate the Organisation Schema Code.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2537\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/using-microdata.png\" alt=\"\" width=\"664\" height=\"610\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/using-microdata.png 664w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/using-microdata-300x276.png 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/using-microdata-16x16.png 16w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_Schema_Markup\"><\/span>Website Schema Markup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Website schema markup helps generate the site-links search box feature for SERPs. It can also help the site&#8217;s name to appear in the search results. Existing site search must be there on the website to enable the site links search box element.<\/p>\n<p>This schema provides a feature where users can put any query, product or anything related to the business. We can also see this schema result in these top brands SERP like Flipkart, Myntra and Shutterstock etc.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Example_using_microdata-2\"><\/span>Example (using microdata)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2538\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/example-json-id.png\" alt=\"\" width=\"546\" height=\"530\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/example-json-id.png 546w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/example-json-id-300x291.png 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/example-json-id-16x16.png 16w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Breadcrumbs_Markup\"><\/span>Breadcrumbs Markup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <a href=https:\/\/www.adlift.com\/in\/blog\/role-breadcrumbs-seo\/>Breadcrumb schema<\/a> allows you to mark up the breadcrumbs on the site to generate breadcrumb rich snippets for the web pages in the SERPs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Example_using_microdata-3\"><\/span>Example (using microdata)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2539\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/example-usingmicrodata.png\" alt=\"\" width=\"559\" height=\"633\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/example-usingmicrodata.png 559w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/example-usingmicrodata-265x300.png 265w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_Navigation_Schema_Mark-up\"><\/span>Site Navigation Schema Mark-up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Site Navigation markup can enhance and help increase the search engine&#8217;s understanding of the website structure and navigation. It is also known as organic-site links.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Example_using_microdata-4\"><\/span>Example (using microdata)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2540\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/Site-Navigation-Schema-Mark-up.png\" alt=\"\" width=\"611\" height=\"621\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/Site-Navigation-Schema-Mark-up.png 611w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/Site-Navigation-Schema-Mark-up-295x300.png 295w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/Site-Navigation-Schema-Mark-up-16x16.png 16w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Schema_Rating_Markup\"><\/span>Schema Rating Markup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Rating Schema is used on e-commerce websites but can also be used for a local business website, such as a hotel. When a product has multiple ratings that have been averaged together to produce an aggregate rating, it is advisable to use the Aggregate Rating schema.(Note: Google assumes that you use a five-star scale, with one being the worst and five being the best. If you use anything other than a 1\u20135 range, you will need to indicate the highest possible rating with the &#8220;best rating&#8221; property.) These markups will help generate star rating rich snippets in the SERPs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Example_using_microdata-5\"><\/span>Example (using microdata)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2541\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/Schema-Rating-Markup.png\" alt=\"\" width=\"439\" height=\"356\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/Schema-Rating-Markup.png 439w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/10\/Schema-Rating-Markup-300x243.png 300w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Schema_Markup_to_Boost_SEO\"><\/span>How to Use Schema Markup to Boost SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some steps you can take to use schema markup to boost your website&#8217;s SEO:<\/p>\n<ol>\n<li><strong>Identify the appropriate schema type<\/strong>: The first step is to determine which schema type is most relevant to the content on your website. There are many types of schemas available, including product, event, recipe, and article schema. You can find a complete list of schema types on the schema.org website.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Add the schema markup to your website<\/strong>: Once you&#8217;ve identified the appropriate schema type, you&#8217;ll need to add the schema markup to your website&#8217;s HTML code. This can be done by including the appropriate microdata in the relevant pages on your website.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Test and validate your schema markup<\/strong>: It&#8217;s important to make sure that your schema markup is implemented correctly. You can use tools like the Google Structured Data Testing Tool to test and validate your schema markup.<\/li>\n<\/ol>\n<ol start=\"4\">\n<li><strong>Monitor the results<\/strong>: Once you&#8217;ve implemented schema markup on your website, you should monitor the results to see if it has had an impact on your SEO. You can use tools like Google Analytics to track your website&#8217;s traffic and see if there has been an increase in organic traffic after implementing schema markup.<\/li>\n<\/ol>\n<p>Overall, schema markup can be a useful tool to improve the visibility and credibility of your website in the search results, leading to increased traffic and potential customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span>The Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To sum it up, Schema SEO is not as difficult as it may look to a novice. With the help of your <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>SEO<\/a> wizards, your website can make the most of this SEO tool and improve its ranking. Connect with us at <a href=https:\/\/www.adlift.com\/in\/>AdLift<\/a> and let us guide you to greater heights!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_What_is_schema_markup\"><\/span>1. What is schema markup?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Schema markup can be defined as the language of search engines that uses a unique semantic vocabulary. You can understand it as a code used to provide information to the search engines to understand your content better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_How_do_I_add_schema_markup_to_my_website\"><\/span>2. How do I add schema markup to my website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To add schema markup to your website, you&#8217;ll need to edit the HTML code of your pages and include the appropriate microdata. There are many types of schema markup available, including product, event, recipe, and article schema. You can find the full list of schema types on the schema.org website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_What_are_the_benefits_of_using_schema_markup\"><\/span>3. What are the benefits of using schema markup?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some benefits of using schema markup include improved visibility in search results, a better user experience, increased traffic, and enhanced credibility. By providing additional information about your pages to search engines, you can help them display more relevant and accurate information in the search results, which can lead to an increase in traffic and potential customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Is_schema_markup_necessary_for_my_website\"><\/span>4. Is schema markup necessary for my website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While schema markup is not required for your website, it can be beneficial in improving the visibility and credibility of your website in the search results. It can also lead to increased traffic and potential customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Can_I_use_schema_markup_on_any_type_of_website\"><\/span>5. Can I use schema markup on any type of website?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, schema markup can be used on any website, including e-commerce, news, and blog websites. There are many types of schema markup available, so you can choose the one that is most relevant to your website&#8217;s content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you wish your website to stand apart from that of your competitors, schema markup is the answer to your questions. While fully understanding the concept of schema markup may seem overwhelming, it is essential because it can help improve your website&#8217;s ranking in search engine results. So, let us help you navigate through one &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Novice&#8217;s Guide to Understanding Schema Markup&#8221;<\/span><\/a><\/p>\n","protected":false},"author":104,"featured_media":2534,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Novice&#039;s Guide to Understanding Schema Markup - AdLift India<\/title>\n<meta name=\"description\" content=\"If you wish your website to stand apart from that of your competitors, schema markup is the answer to your questions. While fully understanding the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/a-novices-guide-to-understanding-schema-markup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Novice&#039;s Guide to Understanding Schema Markup - AdLift India\" \/>\n<meta property=\"og:description\" content=\"If you wish your website to stand apart from that of your competitors, schema markup is the answer to your questions. 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