{"id":2556,"date":"2022-11-11T15:16:07","date_gmt":"2022-11-11T15:16:07","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=2556"},"modified":"2025-03-05T14:39:56","modified_gmt":"2025-03-05T14:39:56","slug":"canonicalization-for-seo-all-you-need-to-know","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/","title":{"rendered":"Canonicalization for SEO: All you need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#What_is_a_Canonical_Tag title=\"What is a Canonical Tag?\">What is a Canonical Tag?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#Why_are_Canonical_Tags_Important_for_SEO title=\"Why are Canonical Tags Important for SEO?\">Why are Canonical Tags Important for SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#Consolidation_Of_Pages_and_Link_Juice title=\"Consolidation Of Pages and Link Juice\">Consolidation Of Pages and Link Juice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#Republished_Content_Through_Syndication title=\"Republished Content Through Syndication\">Republished Content Through Syndication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#Play_Nice_with_Search_Engines title=\"Play Nice with Search Engines\">Play Nice with Search Engines<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#When_to_Use_Canonicalization title=\"When to Use Canonicalization?\">When to Use Canonicalization?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#When_Youre_Reposting_Content title=\"When You\u2019re Reposting Content\">When You\u2019re Reposting Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#When_Youre_Using_Multiple_Versions_or_Variations_of_A_URL title=\"When You\u2019re Using Multiple Versions or Variations of A URL\">When You\u2019re Using Multiple Versions or Variations of A URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#When_Youre_Posting_Syndicated_Content title=\"When You\u2019re Posting Syndicated Content\">When You\u2019re Posting Syndicated Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#When_Youre_Testing_Webpages title=\"When You\u2019re Testing Webpages\">When You\u2019re Testing Webpages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#How_to_Canonicalize_Your_Website_URL title=\"How to Canonicalize Your Website URL?\">How to Canonicalize Your Website URL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#Conclusion title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#FAQs title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#What_does_canonicalization_mean title=\"What does canonicalization mean?\">What does canonicalization mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#How_does_canonicalization_work title=\"How does canonicalization work?\">How does canonicalization work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#Where_is_canonicalization_used title=\"Where is canonicalization used?\">Where is canonicalization used?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#Why_is_canonicalization_important title=\"Why is canonicalization important?\">Why is canonicalization important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/#What_is_a_canonical_tag_used_for title=\"What is a canonical tag used for?\">What is a canonical tag used for?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>There\u2019s a lot of duplicate content out there on the internet. Sometimes it\u2019s intentional \u2014 low-quality content is sometimes used to score a nifty site ranking on search engines. Unfortunately, this almost never works out in the long run: search engines eventually catch on and throw consequences at site owners in the form of penalties.<\/p>\n<p>Sometimes this simply is a natural side effect of content creation on the internet, from bad technical implementation to even accidents. In such contexts, it\u2019s imperative that search engine crawlers be able to identify and rank original content instead of any duplicates. When you don\u2019t have a clear marker for your original content using canonicalization, you might end up in sticky SEO situations. Canonicalization essentially tells Google here\u2019s where the original content is and allows you full control over any duplicate content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Canonical_Tag\"><\/span>What is a Canonical Tag?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google, the kingpin of search engines today, has repeatedly stated that it privileges excellent user experiences and high-quality content above all else. One of the most important ways it does this is by giving prime importance to original content and to its creators. It naturally follows, then, that old or stolen content will be penalized.<\/p>\n<p>For a website owner, this may pose a problem even if all your content is entirely original and created by you. How so? Let\u2019s say you use pages with different URLs that feature the same or similar content. Or alternatively, you use redirects so that multiple links lead to the same page. Without a canonical tag and canonicalization, search engines might get confused and pick one as the original, causing other pages to be flagged as duplicates.<\/p>\n<p>A canonical tag allows you to mark a particular URL as the Real One, that is, the original source. A canonical tag in HTML has this attribute: rel= \u201ccanonical,\u201d which allows search engines to see that this is the canonical or authentic original page. Canonicalization essentially lets you make that choice instead of leaving it up to the search engine.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2569 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/canonical.jpg\" alt=\"Canonical Tag\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/canonical.jpg 1280w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/canonical-300x169.jpg 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/canonical-1024x576.jpg 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/canonical-768x432.jpg 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_Canonical_Tags_Important_for_SEO\"><\/span>Why are Canonical Tags Important for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sounds rather complicated, doesn\u2019t it? Why should you even consider getting involved? There are some pretty good reasons to get your hands dirty with canonicalization.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consolidation_Of_Pages_and_Link_Juice\"><\/span>Consolidation Of Pages and Link Juice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canonicalization tells your <a href=https:\/\/www.adlift.com\/in\/blog\/want-more-link-juice-for-your-website-heres-how-to-get-it\/><strong>link juice<\/strong><\/a> where to go. In other words, all the nice benefits you get from a great link profile get streamlined and sent to your One True Page: the one with the canonical tag. As you likely already know, a great link profile can do wonders for your SEO ranking in the long run.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Republished_Content_Through_Syndication\"><\/span>Republished Content Through Syndication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Syndication refers to cross posting or reposting content on new websites to attain broader reach. For instance, you might guest blog for another website and post a copy of the same post on your blog for your audiences as well.<\/p>\n<p><a href=https:\/\/www.adlift.com\/in\/blog\/basics-canonical-tags\/><strong>Canonical tags<\/strong><\/a> in HTML tell the search engine what the original source of the content is and where the promotional and syndicated content is. This lets all the SEO benefits of the content go where it should while avoiding penalties for apparently duplicate content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Play_Nice_with_Search_Engines\"><\/span>Play Nice with Search Engines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canonicalization through canonical tags allows you to speak the language of search engines. It communicates directly with search engines to let them know where they should focus their time and attention, allowing you to reap any consequent SEO benefits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_to_Use_Canonicalization\"><\/span>When to Use Canonicalization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Alright, you\u2019re in, you say. But when exactly should you be using canonicalization?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_Youre_Reposting_Content\"><\/span>When You\u2019re Reposting Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your <a href=https:\/\/www.adlift.com\/in\/content-marketing\/><strong>content strategy<\/strong><\/a> may involve reviving and reposting old content posted on your website. If that is the case, make sure you add a canonical tag in HTML to the reposts, so search engines know this isn\u2019t just plagiarism.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_Youre_Using_Multiple_Versions_or_Variations_of_A_URL\"><\/span>When You\u2019re Using Multiple Versions or Variations of A URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re into makeup products, for instance, you might find lots of similar content spread across webpages. You might also have redirects set up so multiple URLs lead to the same webpage. In these contexts, make sure you add a canonical tag for search engines to know which the original page is.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_Youre_Posting_Syndicated_Content\"><\/span>When You\u2019re Posting Syndicated Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As explained earlier, syndicated content \u2014 content reposted in multiple places \u2014 is an excellent example of the necessity of canonicalization. When you use a canonical tag in this context, you can rest easy knowing your <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/><strong>SEO<\/strong><\/a> ranking and performance is safe.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_Youre_Testing_Webpages\"><\/span>When You\u2019re Testing Webpages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure you include canonical tags if you\u2019re testing your website design live to ensure that search engines are crawling where they should be.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Canonicalize_Your_Website_URL\"><\/span>How to Canonicalize Your Website URL?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the process and all this talk might certainly make the process of canonicalizing your website seem intimidating, the process is quite simple.<\/p>\n<ol>\n<li>You\u2019ll begin by identifying where all your website needs canonicalizing. This will involve undertaking a thorough check of duplicate content, from main copy and headings to images and descriptions. You can also use a tool like Dupli Checker to help you out here.<\/li>\n<li>Once you know where your duplicate content is, you\u2019ll need to go over your list and pick The One True Version, or the canonical version. Once you\u2019ve made this choice \u2014 ideally the one with the best links and the maximum traffic, you\u2019ll add the canonical tag in HTML on your page.<\/li>\n<li>You can confirm your site has been canonicalized by inspecting the live code of your webpage on your browser. Once this is done, you can quickly put in a request to your search engine to index this page.<\/li>\n<\/ol>\n<p>And voila, your webpage has now been canonicalized!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Canonicalizing your webpages can be a tricky business, especially if you\u2019re unfamiliar with canonical tags in HTML. The technical side of things aside, you also have important choices to make, such as deciding when a page needs to be canonicalized and which page should be chosen as the canonical one.<\/p>\n<p>When you take the leap with a reputed <a href=https:\/\/www.adlift.com\/in\/><strong>digital marketing<\/strong><\/a> agency like AdLift, you can leave all the nitty gritty work of canonicalizing your online presence to the experts and focus on what really matters: running your business and creating great content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_does_canonicalization_mean\"><\/span>What does canonicalization mean?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canonicalization involves pointing search engines to the correct \u201cstandard\u201d webpage in case there are multiple versions of it out on the internet.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_does_canonicalization_work\"><\/span>How does canonicalization work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canonicalization makes use of the canonical tag in HTML \u2014 rel canonical \u2014 to indicate to search engines that this particular page is the \u2018The One True Page.\u2019<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Where_is_canonicalization_used\"><\/span>Where is canonicalization used?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canonical tags are used when there are multiple duplicate versions of the same page in existence on the internet.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_canonicalization_important\"><\/span>Why is canonicalization important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canonical tags mark out unique content; this is integral in the context of SEO, so you don\u2019t accidentally get penalized for duplicate content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_canonical_tag_used_for\"><\/span>What is a canonical tag used for?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A canonical tag in HTML indicates to search engines which pages it should display in its list \u2014 sort of like a pick me sign. This allows search engines to offer the right copy to searchers instead of a duplicate or clone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot of duplicate content out there on the internet. Sometimes it\u2019s intentional \u2014 low-quality content is sometimes used to score a nifty site ranking on search engines. Unfortunately, this almost never works out in the long run: search engines eventually catch on and throw consequences at site owners in the form of penalties. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Canonicalization for SEO: All you need to know&#8221;<\/span><\/a><\/p>\n","protected":false},"author":104,"featured_media":7011,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canonicalization for SEO: All you need to know - AdLift India<\/title>\n<meta name=\"description\" content=\"There\u2019s a lot of duplicate content out there on the internet. Sometimes it\u2019s intentional \u2014 low-quality content is sometimes used to score a nifty site\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/canonicalization-for-seo-all-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canonicalization for SEO: All you need to know - AdLift India\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a lot of duplicate content out there on the internet. 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