{"id":2558,"date":"2022-11-23T16:03:47","date_gmt":"2022-11-23T16:03:47","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=2558"},"modified":"2025-03-05T14:33:16","modified_gmt":"2025-03-05T14:33:16","slug":"ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/","title":{"rendered":"Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#What_is_Image_Alt_Text title=\"What is Image Alt Text?\">What is Image Alt Text?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#Why_is_Image_Alt_Text_Important title=\"Why is Image Alt Text Important?\">Why is Image Alt Text Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#How_Does_Image_Alt_text_Impact_SEO title=\"How Does Image Alt text Impact SEO?\">How Does Image Alt text Impact SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#Key_to_Writing_Good_Image_Alt_Texts title=\"Key to Writing Good Image Alt Texts\">Key to Writing Good Image Alt Texts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#Examples_of_Impactful_Image_Alt_Text title=\"Examples of Impactful Image Alt Text\">Examples of Impactful Image Alt Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#Conclusion title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#FAQs title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#What_does_alt_text_mean title=\"What does alt text mean?\">What does alt text mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#Can_people_see_your_alt_text title=\"Can people see your alt text?\">Can people see your alt text?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#How_long_should_alt_text_be title=\"How long should alt text be?\">How long should alt text be?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#Do_all_images_need_alt_text title=\"Do all images need alt text?\">Do all images need alt text?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/#Is_alt_text_the_same_as_metadata title=\"Is alt text the same as metadata?\">Is alt text the same as metadata?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Image alt text is a bit of a dark horse in the world of <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/><b>SEO<\/b><\/a>. With images forming an integral part of most search engine result pages, image alt text is getting increasingly more important to get right. Without it, you could be missing out on a vital source of organic traffic. But what exactly is the image alt text, anyway, and what should you be doing with it? How does one get it right? Keep reading for everything you need to know about alt text and alt attributes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Image_Alt_Text\"><\/span>What is Image Alt Text?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you ever tried to load a webpage on an infuriatingly slow internet connection? After waiting for what feels like hours, you might find that where images should have loaded, there are blank boxes with a bit of descriptive writing. That\u2019s alt text! And chances are, you\u2019ve already encountered some image alt text in the wild before.<\/p>\n<p>Image alt text \u2014 also known as alt tags and sometimes even alt descriptions \u2014 refers to the writing that appears in the stead of an image, if, for whatever reason, the image can\u2019t be loaded. Alt image text is also an extremely important accessibility measure for visually impaired people using screen readers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Image_Alt_Text_Important\"><\/span>Why is Image Alt Text Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimizing your image alt text is the key to creating great user experiences for the people visiting your site. One of the keyways alt texts does this is by creating an accessible experience for users with disabilities. Alt text ensures that your visual content is readable to assistive technology like screen readers, allowing users to get a sense of the image\u2019s contents and purpose without needing to see it.<\/p>\n<p>Accessibility aside, as suggested in the example earlier, image alt text can create better and more rounded user experiences for all your website visitors. Whether they\u2019re reaching you from a remote location with a bad internet connection or are using old devices, image alt texts ensure that the purpose of the images you are using can be communicated even in the absence of the image itself.<\/p>\n<p>Image alt text is also, interestingly, very useful if, for whatever reason, your photo fails \u2014 such as due to a broken link or even a hosting failure.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Image_Alt_text_Impact_SEO\"><\/span>How Does Image Alt text Impact SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Images can be a great way to add value to your content, especially if you\u2019re trying to teach or demonstrate something. For this to be effective, images need to be embedded in your content itself. If, for instance, you\u2019re offering a tutorial on installing software on a computer, you\u2019ll want to offer screenshots to explain what they should be doing. By incorporating relevant keywords in your image alt text, your images will appear in the search results for those keywords. Neat, huh?<\/p>\n<p>Optimized image alt text, when done right, allows search engines to turn your embedded images into search results as photos \u2014 either on the main page as a row or under the images tab. This can be an incredibly effective way of boosting organic traffic to your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_to_Writing_Good_Image_Alt_Texts\"><\/span>Key to Writing Good Image Alt Texts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019re sold on image alt texts, huh? Wondering how to make the best of them, and how you can write the best image alt texts on the internet? Here are a few things you can keep in mind as you get started on this exciting new journey.<\/p>\n<ul>\n<li>Describe your image clearly and specifically; make sure you use context to clarify what exactly is happening in the image.<\/li>\n<li>Use important keywords \u2014 always organically and naturally \u2014 in your alt text to provide context and boost rankings on search engines. Don\u2019t, however, overdo this, and if your keyword doesn\u2019t work in the alt image text, err on the side of caution by not using it. You also don\u2019t need keywords in every alt image text on your page; one or two using the most important keywords will do.<\/li>\n<li>Keep it short and snappy. Image alt text generally shouldn\u2019t exceed 125 characters, as past this limit, many screen readers stop reading for the sake of clarity. Similarly, don\u2019t waste time including phrases like \u201cimage of\u201d or \u201cpicture showing\u201d \u2014 get right to the point.<\/li>\n<li>Keep your alt attributes free of spelling and grammatical errors. This is pretty self-explanatory: it\u2019s key for user experience as well as search engines trying to read your site.<\/li>\n<li>Most importantly, all your images will not need alt text. Images that are purely decorative, or already have a caption with a description, do not need alt text; this will simply lead to repetition.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Impactful_Image_Alt_Text\"><\/span>Examples of Impactful Image Alt Text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are a few examples to help you get a sense of what you should be keeping in mind.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2566\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Impactful.jpg\" alt=\"Chocolate cake batter put for baking in an oven set to 150 degrees.\" width=\"1231\" height=\"821\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Impactful.jpg 1231w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Impactful-300x200.jpg 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Impactful-1024x683.jpg 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Impactful-768x512.jpg 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><br \/>\nInstead of: Cake in the oven.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2567\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Leonardo.jpg\" alt=\"Leonardo DiCaprio and Kate Winslet in Titanic (1997)\" width=\"2048\" height=\"1192\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Leonardo.jpg 2048w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Leonardo-300x175.jpg 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Leonardo-1024x596.jpg 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Leonardo-768x447.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Leonardo-1536x894.jpg 1536w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><br \/>\nInstead of: man and woman on a ship.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2568\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/student-attending.webp\" alt=\"student attending an online class on laptop taking notes\" width=\"1367\" height=\"911\" \/><br \/>\nInstead of: a student with laptop.<\/p>\n<p>All three examples keep it short and snappy while providing context. Each of these alt texts provides a clear and concrete sense of why it is being used and what it is demonstrating. You can, for example, easily imagine for yourself what kind of pages you\u2019ll find them on. They also don\u2019t overuse any keywords even as they are descriptive and closely related to the content of their host pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you might have already gathered, getting alt attributes right can be a tricky challenge. There is, after all, a lot to get right! And if you already have a website, where would you even start? By working with an experienced <a href=https:\/\/www.adlift.com\/in\/><strong>digital marketing<\/strong><\/a> company like AdLift, you\u2019ll have a team of experts by your side who can help you perform a comprehensive audit of your website and help you incorporate image alt text effectively and quickly.<\/p>\n<p>The quicker you get on the alt text bandwagon, the more your <a href=https:\/\/www.adlift.com\/in\/blog\/7-simple-seo-steps-to-grow-your-business\/><strong>SEO strategy<\/strong><\/a> will benefit in the long run!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_does_alt_text_mean\"><\/span>What does alt text mean?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Image alt text explains why a particular image is used where it is on your webpage. It also provides accessibility to users accessing your content using screen readers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_people_see_your_alt_text\"><\/span>Can people see your alt text?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your image is loading properly and everything is working as it should, only users using screen readers will have access to the alt text. If, however, your image fails to load for any reason, all users will be able to read your alt text.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_long_should_alt_text_be\"><\/span>How long should alt text be?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Image alt text ideally shouldn\u2019t exceed 125 characters to play well with screen readers. However, generally speaking, alt attributes must be as long as needed to provide a clear description and the required context.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_all_images_need_alt_text\"><\/span>Do all images need alt text?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Decorative images and images with descriptive captions do not need alt text.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_alt_text_the_same_as_metadata\"><\/span>Is alt text the same as metadata?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, alt text is a type of metadata. However, the metadata comprises many other elements and is not limited to just alt attributes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image alt text is a bit of a dark horse in the world of SEO. With images forming an integral part of most search engine result pages, image alt text is getting increasingly more important to get right. Without it, you could be missing out on a vital source of organic traffic. But what exactly &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":111,"featured_media":7005,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers! - AdLift India<\/title>\n<meta name=\"description\" content=\"Image alt text is a bit of a dark horse in the world of SEO. With images forming an integral part of most search engine result pages, image alt text is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers! - AdLift India\" \/>\n<meta property=\"og:description\" content=\"Image alt text is a bit of a dark horse in the world of SEO. With images forming an integral part of most search engine result pages, image alt text is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/ever-wondered-how-image-alt-text-helps-seo-we-got-your-answers\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T14:33:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2022\/11\/Ever-Wondered-How-Image-Alt-Text-Helps-SEO-We-Got-Your-Answers.webp\" \/>\n<meta name=\"twitter:site\" content=\"@adliftindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ever Wondered How Image Alt Text Helps SEO? 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