{"id":3146,"date":"2023-04-10T10:30:07","date_gmt":"2023-04-10T10:30:07","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=3146"},"modified":"2023-07-12T09:11:47","modified_gmt":"2023-07-12T09:11:47","slug":"da-and-pa-in-link-building-a-guide-for-marketers","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/","title":{"rendered":"DA and PA in Link Building: A Guide for Marketers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#Understanding_Domain_Authority_DA title=\"Understanding Domain Authority (DA)\">Understanding Domain Authority (DA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#Improving_Domain_Authority title=\"Improving Domain Authority\">Improving Domain Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#Understanding_Page_Authority_PA title=\"Understanding Page Authority (PA)\">Understanding Page Authority (PA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#Improving_Page_Authority title=\"Improving Page Authority\">Improving Page Authority<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#Conclusion title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#FAQs title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#1_What_is_the_difference_between_DA_and_PA_in_link_building title=\" 1. What is the difference between DA and PA in link building? \"> 1. What is the difference between DA and PA in link building? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#2_How_is_DA_Domain_Authority_calculated title=\" 2. How is DA (Domain Authority) calculated? \"> 2. How is DA (Domain Authority) calculated? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#3_How_is_PA_Page_Authority_calculated title=\" 3. How is PA (Page Authority) calculated? \"> 3. How is PA (Page Authority) calculated? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#4_What_factors_contribute_to_the_increase_in_DA_and_PA title=\" 4. What factors contribute to the increase in DA and PA? \"> 4. What factors contribute to the increase in DA and PA? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#5_Can_a_high_DA_website_have_low_PA_for_certain_pages title=\" 5. Can a high DA website have low PA for certain pages? \"> 5. Can a high DA website have low PA for certain pages? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#6_How_important_are_DA_and_PA_in_link_building title=\" 6. How important are DA and PA in link building? \"> 6. How important are DA and PA in link building? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#7_Are_there_any_tools_available_to_measure_and_track_DA_and_PA title=\" 7. Are there any tools available to measure and track DA and PA? \"> 7. Are there any tools available to measure and track DA and PA? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/#8_Does_link_building_solely_rely_on_DA_and_PA title=\" 8. Does link building solely rely on DA and PA? \"> 8. Does link building solely rely on DA and PA? <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>When it comes to link building, one of the most important metrics that marketers need to pay attention to are <a href=https:\/\/www.adlift.com\/in\/blog\/the-top-tools-for-checking-your-websites-domain-authority\/s\/>Domain Authority<\/a> (DA) and Page Authority (PA). These metrics help determine the quality and relevance of a website, which can have a significant impact on search engine rankings.<\/p>\n<p>In this guide, we will explore the importance of DA and PA checker in link building, how they are calculated, and strategies that marketers can use to improve these metrics and drive better SEO results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Domain_Authority_DA\"><\/span>Understanding Domain Authority (DA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Domain Authority is a metric developed by Moz, which predicts the likelihood of a website ranking on search engine results pages (<a href=https:\/\/www.adlift.com\/in\/blog\/competitive-analysis-serp-competitors-performing\/>SERPs<\/a>). DA is calculated on a scale of 1 to 100, with higher scores indicating a greater ability to rank.<\/p>\n<p>Moz calculates DA based on several factors, including the number and quality of inbound links to a website, the age of the domain, and the overall content quality. In general, sites with a higher number of high-quality links from other authoritative websites will have a higher DA.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improving_Domain_Authority\"><\/span>Improving Domain Authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Improving your website&#8217;s Domain Authority can be a long and challenging process, but it is essential for building a strong online presence. Here are some strategies that can help improve your DA:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Build High-Quality Backlinks: <a href=https:\/\/www.adlift.com\/in\/blog\/nofollow-vs-dofollow-backlinks-which-is-more-valuable-for-seo\/s\/>Backlinks<\/a> are a crucial factor in determining DA, so it&#8217;s essential to focus on building high-quality links from authoritative sites. This can be done through guest blogging, broken link building, and other link building strategies.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Improve On-Page Content: Your website&#8217;s content quality is another critical factor in determining DA. Focus on creating high-quality, informative content that is optimized for search engines and provides value to your audience.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Optimize Technical SEO: <a href=https:\/\/www.adlift.com\/in\/blog\/seo-insider-information-on-technical-seo\/>Technical SEO<\/a> plays a significant role in determining your website&#8217;s search engine rankings and overall DA. Ensure your website is optimized for speed, mobile responsiveness, and other technical factors that can impact user experience.<\/li>\n<\/ol>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2578\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/04\/Understanding-Page-Authority-PA.webp\" alt=\"Understanding Page Authority (PA) \" width=\"235\" height=\"235\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Page_Authority_PA\"><\/span>Understanding Page Authority (PA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Page Authority is a metric developed by <a href=https:\/\/www.adlift.com\/in\/blog\/the-top-tools-for-checking-your-websites-domain-authority\/>Moz<\/a> that predicts the likelihood of a specific page ranking on SERPs. Like DA and PA checker calculates on a scale of 1 to 100, with higher scores indicating a greater ability to rank.<\/p>\n<p>Moz calculates PA based on several factors, including the number and quality of inbound links to a specific page, the relevance and quality of the content, and the overall user experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improving_Page_Authority\"><\/span>Improving Page Authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Improving your website&#8217;s Page Authority can have a significant impact on the rankings of specific pages and overall SEO results.<\/p>\n<p>Here are some strategies that can help improve your PA:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Build High-Quality Internal Links: <a href=https:\/\/www.adlift.com\/in\/blog\/the-why-how-of-internal-linking-for-seo\/>Internal links<\/a> are an essential factor in determining PA. Focus on building a robust internal linking structure that helps users navigate your website and provides value.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Create High-Quality, Relevant Content: Like DA, content quality is a critical factor in determining PA. Focus on creating high-quality, relevant content that provides value to your audience and is optimized for search engines.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Optimize User Experience: User experience plays a significant role in determining PA. Ensure your website is optimized for speed, mobile responsiveness, and other factors that can impact user experience.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In conclusion, DA and PA checkers are critical metrics that marketers need to pay attention to when building links and improving <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>SEO<\/a> results. Understanding how these metrics are calculated and implementing strategies to improve them can have a significant impact on your website&#8217;s search engine rankings and overall online visibility.<\/p>\n<p>By focusing on building high-quality backlinks, creating high-quality, relevant content, and optimizing user experience, marketers can improve their website&#8217;s DA and PA and drive better SEO results.<\/p>\n<section class=\"seo-dk faq-dk\">\n<div class=\"container\">\n<div class=\"seo-dk-in\">\n<div class=\"heading-typ6-dk\">\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div id=\"accordionExample\" class=\"accordion mt-5\">\n<div class=\"card\">\n<div id=\"headingOne\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"1_What_is_the_difference_between_DA_and_PA_in_link_building\"><\/span><button class=\"btn btn-link btn-block text-left\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseOne\" aria-expanded=\"true\" aria-controls=\"collapseOne\"> 1. What is the difference between DA and PA in link building? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseOne\" class=\"collapse show\" aria-labelledby=\"headingOne\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">\n<p>Ans: <a href=https:\/\/www.adlift.com\/in\/blog\/the-top-tools-for-checking-your-websites-domain-authority\/s\/>DA (Domain Authority)<\/a> is a metric that measures the overall authority of a domain, while PA (Page Authority) gauges the authority of a specific webpage. Both are important in link building, with DA emphasizing domain strength and PA focusing on individual page strength.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingTwo\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"2_How_is_DA_Domain_Authority_calculated\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseTwo\" aria-expanded=\"false\" aria-controls=\"collapseTwo\"> 2. How is DA (Domain Authority) calculated? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseTwo\" class=\"collapse\" aria-labelledby=\"headingTwo\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">\n<p>Ans: <a href=https:\/\/www.adlift.com\/in\/blog\/what-is-domain-authority-why-it-matters-and-how-to-improve-it\/s\/>Domain Authority (DA)<\/a> is calculated by analyzing various factors such as link profile, linking root domains, and other data points. While the exact algorithm is proprietary to Moz (the creator of DA), it generally reflects the relative strength and authority of a domain.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingThree\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"3_How_is_PA_Page_Authority_calculated\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseThree\" aria-expanded=\"false\" aria-controls=\"collapseThree\"> 3. How is PA (Page Authority) calculated? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseThree\" class=\"collapse\" aria-labelledby=\"headingThree\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">\n<p>Ans: Page Authority (PA) is calculated by evaluating factors like link profile, quality of inbound links, and other metrics. While the specific algorithm used by Moz (the creator of PA) is undisclosed, PA generally indicates the relative authority and ranking potential of a specific webpage.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingFour\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"4_What_factors_contribute_to_the_increase_in_DA_and_PA\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseFour\" aria-expanded=\"false\" aria-controls=\"collapseFour\"> 4. What factors contribute to the increase in DA and PA? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseFour\" class=\"collapse\" aria-labelledby=\"headingFour\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">\n<p>Ans: Factors that contribute to an increase in <a href=https:\/\/www.adlift.com\/in\/blog\/10-proven-tactics-on-how-to-increase-domain-authority\/s\/>Domain Authority (DA)<\/a> and Page Authority (PA) include high-quality backlinks from authoritative websites, diverse and relevant link profiles, optimized on-page content, user engagement, social signals, and overall website authority and credibility.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingFive\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"5_Can_a_high_DA_website_have_low_PA_for_certain_pages\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseFive\" aria-expanded=\"false\" aria-controls=\"collapseFive\"> 5. Can a high DA website have low PA for certain pages? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseFive\" class=\"collapse\" aria-labelledby=\"headingFive\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">\n<p>Ans: Yes, it is possible for a high Domain Authority (DA) website to have low Page Authority (PA) for certain pages. PA is specific to individual pages and can vary based on factors like content relevance, internal linking, and <a href=https:\/\/www.adlift.com\/in\/seo-tools\/backlink-checker\/>backlinks<\/a> directed to specific pages.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingSix\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"6_How_important_are_DA_and_PA_in_link_building\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseSix\" aria-expanded=\"false\" aria-controls=\"collapseSix\"> 6. How important are DA and PA in link building? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseSix\" class=\"collapse\" aria-labelledby=\"headingSix\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">\n<p>Ans: DA and PA are important metrics in link building. They help assess the authority and strength of domains and individual pages. Higher DA and PA generally indicate better link prospects and can contribute to improved search engine rankings and organic traffic.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingSeven\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"7_Are_there_any_tools_available_to_measure_and_track_DA_and_PA\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseSeven\" aria-expanded=\"false\" aria-controls=\"collapseSeven\"> 7. Are there any tools available to measure and track DA and PA? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseSeven\" class=\"collapse\" aria-labelledby=\"headingSeven\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">\n<p>Ans: Yes, there are several tools available to measure and track <a href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-domain-authority-in-ways-that-actually-work\/>Domain Authority (DA)<\/a> and Page Authority (PA). Popular options include Moz&#8217;s Link Explorer, Ahrefs, SEMrush, Majestic, and Serpstat, which provide insights into these metrics and other valuable SEO data.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingEight\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"8_Does_link_building_solely_rely_on_DA_and_PA\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseEight\" aria-expanded=\"false\" aria-controls=\"collapseEight\"> 8. Does link building solely rely on DA and PA? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseEight\" class=\"collapse\" aria-labelledby=\"headingEight\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">\n<p>Ans: No, link building does not solely rely on <a href=https:\/\/www.adlift.com\/in\/seo-tools\/da-checker\/>Domain Authority (DA)<\/a> and Page Authority (PA). While these metrics are important for assessing website and page strength, other factors like relevance, quality, and diversity of backlinks also play a significant role in effective link-building strategies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to link building, one of the most important metrics that marketers need to pay attention to are Domain Authority (DA) and Page Authority (PA). These metrics help determine the quality and relevance of a website, which can have a significant impact on search engine rankings. In this guide, we will explore the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DA and PA in Link Building: A Guide for Marketers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":98,"featured_media":3148,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[135,87,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DA and PA in Link Building: A Guide for Marketers - AdLift India<\/title>\n<meta name=\"description\" content=\"When it comes to link building, one of the most important metrics that marketers need to pay attention to are Domain Authority (DA) and Page Authority\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/da-and-pa-in-link-building-a-guide-for-marketers\/s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DA and PA in Link Building: A Guide for Marketers - 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