{"id":3440,"date":"2023-05-22T11:09:14","date_gmt":"2023-05-22T11:09:14","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=3440"},"modified":"2025-06-24T12:22:16","modified_gmt":"2025-06-24T12:22:16","slug":"technical-seo-issues-that-could-be-hurting-your-website","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/","title":{"rendered":"Technical SEO Issues That Could Be Hurting Your Website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#Slow_Page_Speed title=\"Slow Page Speed\">Slow Page Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#Mobile_Responsiveness_Issues title=\"Mobile Responsiveness Issues\">Mobile Responsiveness Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#Broken_Links_and_404_Errors title=\"Broken Links and 404 Errors\">Broken Links and 404 Errors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#Duplicate_Content title=\"Duplicate Content\">Duplicate Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#Improper_URL_Structure title=\"Improper URL Structure\">Improper URL Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#Lack_of_XML_Sitemap_and_Robotstxt_File title=\"Lack of XML Sitemap and Robots.txt File\">Lack of XML Sitemap and Robots.txt File<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#SSL_Certificate_Issues title=\"SSL Certificate Issues\">SSL Certificate Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#Structured_Data_Markup title=\"Structured Data Markup\">Structured Data Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#Crawl_Errors_and_XML_Sitemap_Issues title=\"Crawl Errors and XML Sitemap Issues\">Crawl Errors and XML Sitemap Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#Lack_of_Mobile-First_Indexing title=\"Lack of Mobile-First Indexing\">Lack of Mobile-First Indexing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/#Conclusion title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400\">In the world of SEO, technical optimization plays a crucial role in improving your website&#8217;s visibility and rankings in search engines. Technical SEO involves optimizing the technical aspects of your website to ensure that it is search engine-friendly and provides a smooth user experience. Ignoring common <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>technical SEO<\/a> health issues can negatively impact your website&#8217;s performance and hinder its ability to rank well in search engine results. In this article, we will explore some common technical SEO issues that could be hurting your website and provide actionable solutions to address them.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Slow_Page_Speed\"><\/span><b>Slow Page Speed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Page speed is a critical factor in both user experience and search engine rankings. Slow-loading pages can lead to higher bounce rates and lower conversion rates. Search engines like Google also consider page speed as a ranking factor. To improve your website&#8217;s page speed, consider the following steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimize image sizes and formats.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Minify and compress HTML, CSS, and JavaScript files.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Leverage browser caching to reduce server requests.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use a content delivery network (CDN) to distribute your website&#8217;s files across multiple servers for faster loading times.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mobile_Responsiveness_Issues\"><\/span><b>Mobile Responsiveness Issues<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">With the rise of mobile usage, having a mobile-friendly website is more important than ever. Mobile responsiveness refers to how well your website adapts to different screen sizes and devices. If your website is not mobile-friendly, it can result in a poor user experience and lower search engine rankings. Here&#8217;s what you can do to address mobile responsiveness issues:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implement a responsive web design that adjusts seamlessly to various screen sizes.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Test your website on different mobile devices and use tools like Google&#8217;s Mobile-Friendly Test to identify and fix any issues.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure that your content, images, and navigation are properly displayed and accessible on mobile devices.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Broken_Links_and_404_Errors\"><\/span><b>Broken Links and 404 Errors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Broken links and 404 errors can negatively impact user experience and search engine crawlers&#8217; ability to index your website. They occur when a page or resource on your website is no longer available or has been moved without proper redirection. To tackle broken links and 404 errors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Regularly audit your website for broken links using tools like Google Search Console or third-party link-checking tools.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implement 301 redirects to redirect users and search engines from old or broken URLs to relevant and active pages on your website.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customize your 404 error page to provide helpful information and navigation options for users who encounter broken links.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Duplicate_Content\"><\/span><b>Duplicate Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Having duplicate content on your website can confuse search engines and dilute your website&#8217;s visibility in search results. It can occur within your own website or due to content duplication from external sources. To deal with duplicate content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conduct regular content audits to identify and consolidate duplicate or similar content.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implement canonical tags to specify the preferred version of a page when there are multiple versions available.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Monitor and address content scraping or duplication issues from other websites by using tools like Copyscape or Google Alerts.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Improper_URL_Structure\"><\/span><b>Improper URL Structure<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A well-structured URL can provide both users and search engines with valuable information about your web pages. Avoiding complex and irrelevant URLs is crucial for search engine optimization. To improve your website&#8217;s URL structure:<\/span><b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use descriptive and keyword-rich URLs that accurately reflect the content of the page.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keep URLs concise, readable, and free of unnecessary parameters or special characters.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implement proper URL redirects when changing URLs to maintain link equity and prevent broken links.<\/span><br \/>\n<h2><b><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2831\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/05\/Improper-URL-Structure.webp\" alt=\"Improper URL Structure\" width=\"512\" height=\"341\" \/><\/span><\/b><\/h2>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Lack_of_XML_Sitemap_and_Robotstxt_File\"><\/span><b>Lack of XML Sitemap and Robots.txt File<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\"><a href=https:\/\/www.adlift.com\/in\/blog\/sitemap-your-website-blueprint\/>XML sitemaps<\/a> and robots.txt files are essential for communicating with search engine crawlers and guiding them through your website&#8217;s content. An XML sitemap helps search engines discover and index your web pages, while a robots.txt file instructs search engine bots on which pages to crawl and which to exclude. To ensure you have these files in place:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Generate an XML sitemap using tools or plugins specific to your website platform.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Submit your XML sitemap to search engines like Google and Bing through their respective webmaster tools.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create and optimize a robots.txt file to control search engine access to specific parts of your website.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"SSL_Certificate_Issues\"><\/span><b>SSL Certificate Issues<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">This is a crucial technical SEO health issue; having a secure website is not only important for user trust but also for search engine rankings. An SSL certificate encrypts the data exchanged between your website and visitors, providing a secure browsing experience. To address SSL certificate issues:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Install an SSL certificate on your website to enable HTTPS encryption.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure that all internal links and resources (images, scripts, stylesheets) are updated to HTTPS.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Set up proper redirects from HTTP to HTTPS to ensure a seamless transition and avoid mixed content warnings.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Structured_Data_Markup\"><\/span><b>Structured Data Markup<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Implementing <a href=https:\/\/www.adlift.com\/in\/blog\/how-to-use-schema-markup-to-enhance-your-e-commerce-seo-strategy\/s\/>structured data markup<\/a> on your website can enhance search engine visibility and improve the display of your website&#8217;s information in search results. Structured data provides search engines with additional context about your content, enabling them to generate rich snippets and enhanced search features. To leverage structured data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identify the relevant structured data markup types for your content, such as schema.org.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implement structured data using JSON-LD or microdata formats.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Test and validate your structured data using tools like Google&#8217;s Structured Data Testing Tool.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Crawl_Errors_and_XML_Sitemap_Issues\"><\/span><b>Crawl Errors and XML Sitemap Issues<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Regularly monitoring and addressing crawl errors is crucial for maintaining a healthy website. Crawl errors occur when search engine bots encounter difficulties accessing or crawling your website&#8217;s pages. To handle crawl errors and XML sitemap issues:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use Google Search Console or other webmaster tools to identify crawl errors and resolve them promptly.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure that your XML sitemap is up to date, accurate, and properly formatted.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Submit your XML sitemap to search engines and monitor its status to ensure successful indexing.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Lack_of_Mobile-First_Indexing\"><\/span><b>Lack of Mobile-First Indexing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">With Google&#8217;s <a href=https:\/\/www.adlift.com\/in\/blog\/mobile-first-indexing-affects-seo\/>mobile-first indexing<\/a> approach, the mobile version of your website becomes the primary basis for indexing and ranking. If your website lacks mobile-first indexing, it may not rank well in mobile search results. To optimize for mobile-first indexing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure that your website is mobile-friendly and responsive.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prioritize mobile page speed and performance optimizations.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Monitor and improve your website&#8217;s mobile user experience and engagement metrics.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">By addressing these technical SEO health issues, you can enhance your website&#8217;s performance, user experience, and search engine rankings. Remember to regularly monitor and optimize your website&#8217;s technical aspects to stay ahead in the competitive online landscape.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">it is crucial to address <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>technical SEO<\/a> health issues that may be negatively impacting your website. By focusing on improving page speed, ensuring mobile responsiveness, fixing broken links, eliminating duplicate content, optimizing URL structure, implementing XML sitemaps and robots.txt files, securing your website with SSL certificates, incorporating structured data markup, and staying updated with mobile-first indexing, you can enhance your website&#8217;s performance, user experience, and search engine rankings. Take proactive steps to tackle these technical SEO issues and watch your website thrive in the competitive online landscape.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of SEO, technical optimization plays a crucial role in improving your website&#8217;s visibility and rankings in search engines. Technical SEO involves optimizing the technical aspects of your website to ensure that it is search engine-friendly and provides a smooth user experience. Ignoring common technical SEO health issues can negatively impact your website&#8217;s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/technical-seo-issues-that-could-be-hurting-your-website\/s\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Technical SEO Issues That Could Be Hurting Your Website&#8221;<\/span><\/a><\/p>\n","protected":false},"author":98,"featured_media":3441,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[135,87,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technical SEO Issues That Could Be Hurting Your Website<\/title>\n<meta name=\"description\" content=\"it is crucial to address technical SEO health issues that may be negatively impacting your website. 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