{"id":3761,"date":"2023-07-17T12:30:53","date_gmt":"2023-07-17T12:30:53","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=3761"},"modified":"2023-08-01T05:40:54","modified_gmt":"2023-08-01T05:40:54","slug":"what-are-keywords-keyword-research","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/","title":{"rendered":"What are Keywords &#038; Keyword Research"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#What_are_the_types_of_keyword_research title=\"What are the types of keyword research?\">What are the types of keyword research?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Market_Segment_Keywords title=\"Market Segment Keywords\">Market Segment Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Customer-Defining_Keywords title=\"Customer-Defining Keywords\">Customer-Defining Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Product-Defining_Keywords title=\"Product-Defining Keywords\">Product-Defining Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Product_Keywords title=\"Product Keywords\">Product Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Transactional_Keywords title=\"Transactional Keywords\">Transactional Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Informational_Keywords title=\"Informational Keywords\">Informational Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Navigational_Keywords title=\"Navigational Keywords\">Navigational Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Local_SEO_Keywords title=\"Local SEO Keywords\">Local SEO Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Competitor_Keywords title=\"Competitor Keywords\">Competitor Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Untapped_Keywords title=\"Untapped Keywords\">Untapped Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Missing_Keywords title=\"Missing Keywords\">Missing Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Long-Tail_Keywords title=\"Long-Tail Keywords\">Long-Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Short-Tail_Keywords title=\"Short-Tail Keywords\">Short-Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#LSI_Keywords title=\"LSI Keywords\">LSI Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Contextual_Keywords title=\"Contextual Keywords\">Contextual Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Tools_Used_for_Keyword_Research title=\"Tools Used for Keyword Research\">Tools Used for Keyword Research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Ahrefs title=\"Ahrefs\">Ahrefs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#SEMrush title=\"SEMrush\">SEMrush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Google_Keyword_Planner title=\"Google Keyword Planner\">Google Keyword Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Google_Search_Console title=\"Google Search Console\">Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/#Moz title=\"Moz\">Moz<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>If there is one thing that SEO cannot do without, it is keywords! Keyword research and keyword analysis is the foundation on which our SEO strategy is laid upon at AdLift. At the outset, keyword research seems easy! Understand your audience, what makes them tick, and list out relevant search words they might use, and voila! Right? Umm wrong! Keyword research and analysis entails an in-depth understanding of keyword research, keyword analysis, keyword tools, keyword planning as well as segmentation. Let\u2019s get started, ready, set, and go.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_types_of_keyword_research\"><\/span>What are the types of keyword research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u2018Search Queries\u2019 or the words that searchers enter into search engines in the form of phrases or words are called keywords. Primary keywords are the main terms that your target audience is searching for. This determines the kind of traffic that you will get.<br \/>\nYou can do <a href=https:\/\/www.adlift.com\/in\/seo-tools\/keyword-research-tool\/>keyword research<\/a> by employing a host of tools and complement this with industry knowledge as well as keeping abreast with the latest in your field.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3321\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/07\/Blog-17-7-23-2.webp\" alt=\"keyword research tools\" width=\"1871\" height=\"2030\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Market_Segment_Keywords\"><\/span>Market Segment Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords that identify the industry or type of item a user is searching for are called market segment keywords. They can be broad or specific. Example: A person searching for a Keto diet can trigger results from search engines related to the health industry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer-Defining_Keywords\"><\/span>Customer-Defining Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords that include a descriptive word or phrase that narrows down the search term to a specific customer demographic are called customer defining keywords. If you sell women\u2019s winter clothes, your customer defining keyword can be \u2018women\u2019s winter jackets\u2019.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product-Defining_Keywords\"><\/span>Product-Defining Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords that define your product best are known as product-defining keywords. Simple! These are the words that a searcher will type in when they are looking for a specific service or product or concept . For example: if you are selling farm-grown fruits and vegetables, your product-defining keyword would be \u2018organic\u2019.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_Keywords\"><\/span>Product Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords that explain or describe a brand or a product are called product keywords. For example, when a user types in \u2018Latest HP laser printer\u2019 the user is mentioning the type of printer as well as the brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transactional_Keywords\"><\/span>Transactional Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are the words consumers use when they&#8217;ve already made up their minds to buy a specific good or service. For example, when a user is prepared to buy a pair of shoes, they will type in &#8220;buy running shoes online.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Informational_Keywords\"><\/span>Informational Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Informational keywords are generally long-tail keywords that consumers use while looking for information. For example: \u201cHow to find an old age home\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Navigational_Keywords\"><\/span>Navigational Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Used in the next stage of the purchase cycle, navigational keywords get specific, for example, \u201cOld Age Home in Pune\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_SEO_Keywords\"><\/span>Local SEO Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are keywords that are specific to a particular location. They are used to optimize a website for local search results. For example: Best SEO agency in Gurgaon, Digital Marketing agency Gurgaon, 360-degree Digital marketing in Gurgaon.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitor_Keywords\"><\/span>Competitor Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords that contain the name of your competitors are known as competitor keywords. Using competitor keywords can help you appear on the same SERPs as your <a href=https:\/\/www.adlift.com\/in\/blog\/competitive-analysis-serp-competitors-performing\/>competitors<\/a>. For this, you will first need to find your competitors, research them, and list out competitor keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Untapped_Keywords\"><\/span>Untapped Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords for which you do not have a ranking, but your competitors do are called untapped keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Missing_Keywords\"><\/span>Missing Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords for which more than one of your competitors are ranking high but you are not, are known as missing keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long-Tail_Keywords\"><\/span>Long-Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As the name suggests, these are the longest search keywords that target a specific audience\/topic. They are easier to rank as they have limited search traffic, thereby also giving them a high conversion rate. An example: \u2018Best Gluten free bakery in Mumbai\u2019.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Short-Tail_Keywords\"><\/span>Short-Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Also known as generic keywords, short-tail keywords are brief and contain 1-2 words. For example: carpets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"LSI_Keywords\"><\/span>LSI Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Abstract phrases that search engines use to understand the content of a website are known as LSI \u2013 Latent Semantic Indexing \u2013 keywords. For instance, if you create a piece on &#8220;The Benefits of Eating Eggs,&#8221; several search engines will be able to recognize and rank your post, even if you forget to include the word &#8220;meal&#8221; in your article.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Contextual_Keywords\"><\/span>Contextual Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Contextual keywords are words or phrases that are related to the content of a webpage. They are used to help search engines understand the topic and theme of a page, and to determine the relevance of the page to specific search queries. For example, for a webpage about &#8220;how to train a dog,&#8221; contextual keywords would include &#8220;dog training,&#8221; &#8220;puppy training,&#8221; &#8220;obedience training,&#8221; and &#8220;dog behaviour.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_Used_for_Keyword_Research\"><\/span>Tools Used for Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Given the importance of keywords for your <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>SEO strategy<\/a>, it is vital that you are able to identify and work with the right kind of keywords. And to ensure that you get the <a href=https:\/\/www.adlift.com\/in\/seo-tools\/keyword-research-tool>best keywords for your content<\/a>, there are several tools that can help you out. So, here are some of our most reliable keyword research tools:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ahrefs\"><\/span>Ahrefs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ahrefs is an exhaustive search engine optimization (SEO) tool that is extensively employed by marketers to conduct keyword research. Ahrefs is famously recognized for its backlink analysis attribute; however, it is also a potent instrument for keyword research. By employing Ahrefs, you can scrutinize and pinpoint high-volume keywords that have minimal competition. This strategy can be helpful in producing content that <a href=https:\/\/www.adlift.com\/seo-tools\/moz-rank-checker>ranks<\/a> high on search engine results pages (<a href=https:\/\/www.adlift.com\/in\/blog\/a-step-by-step-guide-to-google-serp-analysis\/s\/>SERPs<\/a>). The tool imparts detailed data on keyword difficulty, search volume, and the number of clicks each keyword generates.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3772\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10.webp\" alt=\"ahrefs\" width=\"2160\" height=\"1174\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10.webp 2160w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-300x163.webp 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-1024x557.webp 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-768x417.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-1536x835.webp 1536w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-2048x1113.webp 2048w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-150x82.webp 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEMrush\"><\/span>SEMrush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEMrush is another widespread <a href=https:\/\/www.adlift.com\/in\/seo-tools\/>SEO tool<\/a> that is prevalently employed for keyword research. With SEMrush, you can examine your contenders&#8217; keywords and determine gaps in your content approach. The tool provides comprehensive information on keyword volume, cost per click (CPC), competition level, and trends over time. Additionally, SEMrush suggests related keywords that you might want to target in your content.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3303\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/07\/keyword-research-tools_2.webp\" alt=\"keyword research tools_Semrush\" width=\"661\" height=\"334\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Keyword_Planner\"><\/span>Google Keyword Planner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Keyword Planner is a no-cost tool provided by Google AdWords. Its purpose is to facilitate advertisers in identifying the appropriate keywords to focus on in their advertisements. Nonetheless, it is also a valuable tool for <a href=https:\/\/www.adlift.com\/seo-tools\/keyword-research-tool>SEO keyword research<\/a>. By using Google Keyword Planner, you can pinpoint high-volume keywords and procure data on their competition level and average CPC. The tool additionally provides suggestions for related keywords that you may want to target.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Untitled-1-768x340.webp\" alt=\"ads\" width=\"768\" height=\"340\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span>Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Search Console is a free tool provided by Google that aids you in monitoring your website&#8217;s performance on search engines. It provides information on your website&#8217;s search traffic, comprising the keywords that are propelling traffic to your site. With Google Search Console, you can pinpoint the keywords that are currently driving traffic to your site and optimize your content for those keywords. The tool also provides recommendations for related keywords that you may want to target.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3779\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115515.webp\" alt=\"GSC\" width=\"1912\" height=\"872\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115515.webp 1912w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115515-300x137.webp 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115515-1024x467.webp 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115515-768x350.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115515-1536x701.webp 1536w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115515-150x68.webp 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Moz\"><\/span>Moz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Moz is a widely known SEO tool that is frequently utilized for keyword research. With Moz, you can discover high-volume keywords and collect data on their difficulty level, search volume, and competition level. Moz also recommends related keywords that you may want to target. Aside from keyword research, Moz also offers tools for backlink analysis and site audits.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3780\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115740.webp\" alt=\"Moz\" width=\"1518\" height=\"940\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115740.webp 1518w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115740-300x186.webp 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115740-1024x634.webp 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115740-768x476.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Screenshot-2023-07-18-115740-150x93.webp 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p>Keywords and keyword research are critical components of any successful <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>SEO strategy<\/a>. Understanding the different types of keywords, such as market segment keywords, customer-defining keywords, product-defining keywords, transactional keywords, and local SEO keywords, among others, is crucial in determining the kind of traffic that one will get. In addition to industry knowledge, keyword research tools such as Ahrefs play a vital role in conducting keyword research by providing information on keyword difficulty, search volume, and clicks. With the right keyword strategy, businesses can improve their online visibility and attract their target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there is one thing that SEO cannot do without, it is keywords! Keyword research and keyword analysis is the foundation on which our SEO strategy is laid upon at AdLift. At the outset, keyword research seems easy! Understand your audience, what makes them tick, and list out relevant search words they might use, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What are Keywords &#038; Keyword Research&#8221;<\/span><\/a><\/p>\n","protected":false},"author":104,"featured_media":3782,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[87,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are Keywords &amp; Keyword Research | Adlift<\/title>\n<meta name=\"description\" content=\"Learn the significance of keywords &amp; how to conduct effective keyword research for improved SEO. know the top keyword research tools now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are Keywords &amp; Keyword Research | Adlift\" \/>\n<meta property=\"og:description\" content=\"Learn the significance of keywords &amp; how to conduct effective keyword research for improved SEO. know the top keyword research tools now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/what-are-keywords-keyword-research\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-01T05:40:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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