{"id":3765,"date":"2023-07-17T12:59:08","date_gmt":"2023-07-17T12:59:08","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=3765"},"modified":"2025-02-25T11:58:58","modified_gmt":"2025-02-25T11:58:58","slug":"how-to-perform-keyword-research","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/","title":{"rendered":"How to Perform Keyword Research?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Brainstorm_a_List_of_Relevant_Topics title=\"Brainstorm a List of Relevant Topics\">Brainstorm a List of Relevant Topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Evaluating_Search_Volume_and_Competition title=\"Evaluating Search Volume and Competition\">Evaluating Search Volume and Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Analyzing_Intent_Next title=\"Analyzing Intent Next\">Analyzing Intent Next<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Refining_Your_List title=\"Refining Your List\">Refining Your List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Putting_Your_Keywords_to_Use title=\"Putting Your Keywords to Use\">Putting Your Keywords to Use<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Importance_of_Keyword_Research_and_How_it_Helps_in_SEO title=\"Importance of Keyword Research and How it Helps in SEO?\">Importance of Keyword Research and How it Helps in SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#What_is_Keyword_Segmentation_and_Why_is_it_Important title=\"What is Keyword Segmentation and Why is it Important?\">What is Keyword Segmentation and Why is it Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#What_Are_The_Best_Practices_For_Keyword_Research_Analysis_Segmentation title=\"What Are The Best Practices For Keyword Research Analysis &amp; Segmentation?\">What Are The Best Practices For Keyword Research Analysis &amp; Segmentation?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Identify_your_Target_Audience title=\"Identify your Target Audience\">Identify your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Use_a_Variety_of_Tools title=\"Use a Variety of Tools\">Use a Variety of Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Create_a_List_of_Seed_Keywords title=\"Create a List of Seed Keywords\">Create a List of Seed Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Use_Long-Tail_Keywords title=\"Use Long-Tail Keywords\">Use Long-Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Organize_and_Prioritize_Your_Keywords title=\"Organize and Prioritize Your Keywords\">Organize and Prioritize Your Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Monitor_and_Adjust_Your_Keyword_Strategy title=\"Monitor and Adjust Your Keyword Strategy\">Monitor and Adjust Your Keyword Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/#Conclusion title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>If you&#8217;re a content creator or an SEO enthusiast, then you know better than anyone, the importance of finding the right keywords. They&#8217;re like treasure maps, leading you to the pot of gold at the end of the search engine ranking rainbow. But how do you find these keywords?<br \/>\nPerforming keyword research is an indispensable part of SEO. Through a strong keyword strategy, your users can find your business under relevant searches.<\/p>\n<p>To find out how you can <a href=https:\/\/www.adlift.com\/in\/seo-tools\/keyword-research-tool\/>perform keyword research<\/a>, read the steps listed below:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brainstorm_a_List_of_Relevant_Topics\"><\/span>Brainstorm a List of Relevant Topics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step is to put on your thinking cap and brainstorm some potential keywords. Create a list of all relevant topics. You can create an Excel sheet with general categories of keywords that you want to rank for. These can be anything from product-related keywords to generic topics that might interest your target audience. You can use tools like Google&#8217;s Keyword Planner or AnswerThePublic to help you come up with ideas.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3771\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Untitled.webp\" alt=\"answere the public\" width=\"545\" height=\"563\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Untitled.webp 1758w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Untitled-290x300.webp 290w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Untitled-991x1024.webp 991w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Untitled-768x793.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Untitled-1487x1536.webp 1487w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Untitled-16x16.webp 16w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Untitled-150x155.webp 150w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Evaluating_Search_Volume_and_Competition\"><\/span>Evaluating Search Volume and Competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have a list of potential keywords, it&#8217;s time to evaluate their search volume and competition. The number of times a specific keyword is entered into Google by users each month is referred to as search volume. You want to find keywords that have a decent search volume but aren&#8217;t too competitive. For this step, you can use tools like Ahrefs, SEMrush, Ubersuggest etc.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3772\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10.webp\" alt=\"ahrefs\" width=\"2160\" height=\"1174\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10.webp 2160w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-300x163.webp 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-1024x557.webp 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-768x417.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-1536x835.webp 1536w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-2048x1113.webp 2048w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/overview.919abfae464ced455a10-150x82.webp 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analyzing_Intent_Next\"><\/span>Analyzing Intent Next<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need to analyze the intent behind each keyword. Are people searching for information, products, or services? This will help you tailor your content to meet their needs<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Refining_Your_List\"><\/span>Refining Your List<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After analyzing search volume, competition, and intent, it&#8217;s time to refine your list of keywords. Focus on the ones that have the most potential and make sense for your content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Putting_Your_Keywords_to_Use\"><\/span>Putting Your Keywords to Use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you have your list of keywords, it&#8217;s time to put them to use. Incorporate them into your content in a natural way, without overstuffing them. It&#8217;s like adding seasoning to a dish. You want just enough to enhance the flavour, but not so much that it overpowers everything else.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importance_of_Keyword_Research_and_How_it_Helps_in_SEO\"><\/span>Importance of Keyword Research and How it Helps in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword research is vital for <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>SEO<\/a> as it reveals what people are searching for and how to <a href=https:\/\/www.adlift.com\/in\/blog\/the-role-of-technical-auditing-in-optimizing-your-website\/s\/>optimize your website<\/a> for those searches. By researching keywords, you&#8217;ll find the most relevant ones for your business and website content.<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3324\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/07\/Blog-17-7-23.-2.webp\" alt=\"Keyword Research\" width=\"1080\" height=\"2058\" \/><\/p>\n<p>Here are a few specific ways that keyword research can help with SEO:<\/p>\n<ul>\n<li>It helps you understand your target audience: By conducting <a href=https:\/\/www.adlift.com\/in\/seo-tools\/keyword-research-tool>keyword research<\/a>, you can learn more about the words and phrases that people are using when searching for products or services like yours. This can help you understand your target audience and tailor your marketing efforts to their needs and interests.<\/li>\n<li>It helps you identify new opportunities: Keyword research can help you identify untapped keyword opportunities that you may not have considered before. By targeting these keywords, you may be able to drive more targeted traffic to your website.<\/li>\n<li>It helps you optimize your website&#8217;s content: By including relevant keywords in your website&#8217;s content, you can make it more likely that your website will rank well for those keywords. This can help increase visibility of and drive more traffic to your website.<\/li>\n<li>It helps you track your progress: By tracking the performance of specific keywords over time, you can get a sense of how well your website is performing for those keywords and make any necessary adjustments to your <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>SEO strategy<\/a>.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Keyword_Segmentation_and_Why_is_it_Important\"><\/span>What is Keyword Segmentation and Why is it Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword segmentation is the process of dividing a group of keywords into smaller, more specific subgroups. This can be useful for several reasons:<\/p>\n<ul>\n<li>It helps you understand the search intent behind specific keywords: By segmenting your keywords into smaller groups, you can get a better understanding of the search intent behind each keyword.<\/li>\n<li>It helps you create more targeted content: By segmenting your keywords into smaller, more specific groups, you can create content that is more targeted and relevant to the needs of your audience. This can help to improve the quality of your content and make it more likely that your website will rank well in search results.<\/li>\n<li>It helps you track the performance of specific keywords: By segmenting your keywords into smaller groups, you can track the performance of specific subgroups of keywords and see which ones are driving the most traffic to your website. This can help you understand which keywords are most valuable to your business and adjust your SEO strategy accordingly.<\/li>\n<li>Keyword segmentation is an important part of any <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>SEO strategy<\/a> because it helps you understand the search intent behind specific keywords, create more targeted content, and track the performance of specific keywords.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_The_Best_Practices_For_Keyword_Research_Analysis_Segmentation\"><\/span>What Are The Best Practices For Keyword Research Analysis &amp; Segmentation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several best practices for keyword research and analysis that can help you identify the most relevant and valuable keywords for your business or website:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identify_your_Target_Audience\"><\/span>Identify your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understanding your target audience is essential for identifying the right keywords to target. Consider your potential customers&#8217; demographics, interests, and pain points when selecting keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_a_Variety_of_Tools\"><\/span>Use a Variety of Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many <a href=https:\/\/www.adlift.com\/in\/seo-tools\/>tools<\/a> available that can help you identify relevant keywords, such as Google&#8217;s Keyword Planner, SEMrush, and Ahrefs. Using a variety of tools can help you get a more comprehensive view of the keyword landscape.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_List_of_Seed_Keywords\"><\/span>Create a List of Seed Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start by creating a list of seed keywords that are related to your business or website. These can be broad terms or specific phrases that you think your target audience might use to search for your products or services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Long-Tail_Keywords\"><\/span>Use Long-Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Long-tail keywords are more specific and often have lower search volume than more general, short-tail keywords. However, they can be more valuable because they are more targeted and often have higher conversion rates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Organize_and_Prioritize_Your_Keywords\"><\/span>Organize and Prioritize Your Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After you&#8217;ve identified a list of potential keywords, it&#8217;s important to organize and prioritize them based on relevance and potential value. This will help you focus your efforts on the most important keywords for your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Monitor_and_Adjust_Your_Keyword_Strategy\"><\/span>Monitor and Adjust Your Keyword Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keywords can change over time, so it&#8217;s important to regularly monitor the performance of your keywords and adjust your strategy as needed. This can help you stay up-to-date and relevant in your keyword targeting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keywords are at the heart of every successful SEO strategy. Without keyword analysis and research, you cannot expect to create sustainable and repeatable visibility. Thus, we ensure that keyword analysis and research are the bedrock of all our SEO strategies. Our SEO wizards work their magic day in and day out to use the best keyword analysis tools and planning techniques to make sure that your brand never misses out on opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a content creator or an SEO enthusiast, then you know better than anyone, the importance of finding the right keywords. They&#8217;re like treasure maps, leading you to the pot of gold at the end of the search engine ranking rainbow. But how do you find these keywords? Performing keyword research is an indispensable &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Perform Keyword Research?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":104,"featured_media":3781,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[87,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Keyword Research &amp; Its Segmentation for SEO | Adlift<\/title>\n<meta name=\"description\" content=\"Keyword research in SEO made easy! Learn how researching keywords for SEO helps improve search rankings, attract traffic, and enhance your content strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Keyword Research &amp; Its Segmentation for SEO | Adlift\" \/>\n<meta property=\"og:description\" content=\"Keyword research in SEO made easy! Learn how researching keywords for SEO helps improve search rankings, attract traffic, and enhance your content strategy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/how-to-perform-keyword-research\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T11:58:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/07\/Keyword-research-Banner.webp\" \/>\n<meta name=\"twitter:site\" content=\"@adliftindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding Keyword Research & Its Segmentation for SEO | Adlift","description":"Keyword research in SEO made easy! 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