{"id":4143,"date":"2023-08-23T09:08:03","date_gmt":"2023-08-23T09:08:03","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=4143"},"modified":"2025-02-25T12:01:15","modified_gmt":"2025-02-25T12:01:15","slug":"what-is-technical-seo-a-complete-guide","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/","title":{"rendered":"What is Technical SEO: A Complete Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#What_is_Technical_SEO title=\"What is Technical SEO?\">What is Technical SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#The_Importance_of_Technical_SEO_Audit title=\"The Importance of Technical SEO Audit\">The Importance of Technical SEO Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Improved_Search_Engine_Visibility title=\"Improved Search Engine Visibility\">Improved Search Engine Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Better_User_Experience title=\"Better User Experience\">Better User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Increased_Website_Performance title=\"Increased Website Performance\">Increased Website Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Improved_Conversion_Rates title=\"Improved Conversion Rates\">Improved Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#What_are_the_Types_of_Technical_SEO title=\"What are the Types of Technical SEO?\">What are the Types of Technical SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#How_to_do_a_Technical_SEO_Audit title=\"How to do a Technical SEO Audit?\">How to do a Technical SEO Audit?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Crawl_Your_Website title=\"Crawl Your Website\">Crawl Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Analyse_Your_Site_Structure title=\"Analyse Your Site Structure\">Analyse Your Site Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Check_for_Mobile_Friendliness title=\"Check for Mobile Friendliness\">Check for Mobile Friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Test_Your_Website_Speed title=\"Test Your Website Speed\">Test Your Website Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Create_and_Submit_a_Sitemap title=\"Create and Submit a Sitemap\">Create and Submit a Sitemap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Use_Clean_URLs title=\"Use Clean URLs\">Use Clean URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Implement_Structured_Data title=\"Implement Structured Data\">Implement Structured Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Ensure_Security title=\"Ensure Security\">Ensure Security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Set_up_and_Monitor_Analytics title=\"Set up and Monitor Analytics\">Set up and Monitor Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Ongoing_Monitoring title=\"Ongoing Monitoring\">Ongoing Monitoring<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Importance_of_Technical_SEO_Audit_Tools title=\"Importance of Technical SEO Audit Tools\">Importance of Technical SEO Audit Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Some_common_technical_SEO_tools_that_you_can_use_for_audit_include title=\"Some common technical SEO tools that you can use for audit include:\">Some common technical SEO tools that you can use for audit include:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Google_Search_Console title=\"Google Search Console\">Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Screaming_Frog title=\"Screaming Frog\">Screaming Frog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Mobile-Friendly_Test title=\"Mobile-Friendly Test\">Mobile-Friendly Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#PageSpeed_Insights title=\"PageSpeed Insights\">PageSpeed Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Structured_Data_Testing_Tool title=\"Structured Data Testing Tool\">Structured Data Testing Tool<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#What_are_the_characteristics_of_a_technically_optimized_website title=\"What are the characteristics of a technically optimized website?\">What are the characteristics of a technically optimized website?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Website_is_fast title=\"Website is fast\">Website is fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Website_is_easily_crawlable_for_search_engines title=\"Website is easily crawlable for search engines\">Website is easily crawlable for search engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Website_doesnt_have_too_many_dead_links title=\"Website doesn\u2019t have too many dead links\">Website doesn\u2019t have too many dead links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Website_must_have_unique_content title=\"Website must have unique content\">Website must have unique content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Website_must_be_secured title=\"Website must be secured\">Website must be secured<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Conclusion title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#FAQs title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#What_is_technical_SEO title=\"What is technical SEO? \n\">What is technical SEO? \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#What_is_the_difference_between_SEO_and_technical_SEO title=\"What is the difference between SEO and technical SEO? \n\">What is the difference between SEO and technical SEO? \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#What_does_technical_SEO_consist_of title=\"What does technical SEO consist of? \n\">What does technical SEO consist of? \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#What_are_the_three_pillars_of_technical_SEO title=\"What are the three pillars of technical SEO? \n\">What are the three pillars of technical SEO? \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/#Why_is_technical_SEO_audit_important title=\"Why is technical SEO audit important? \n\">Why is technical SEO audit important? \n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Technical_SEO\"><\/span>What is Technical SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technical SEO refers to the practice of optimizing the technical aspects of a website to improve its ranking in search engine results pages (SERPs) and make it more crawlable, indexable, and efficient for search engines to understand and crawl. Technical <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>SEO<\/a> includes a wide range of activities, such as optimizing the website&#8217;s structure and hierarchy, the use of header tags, the optimization of the website&#8217;s load speed, the creation of a sitemap, the use of clean URLs, and the use of structured data to help search engines understand the content on the website. Technical SEO is an important part of any overall SEO strategy, as it helps to ensure that search engines can effectively discover, crawl, and index a website, which is essential for it to rank well in search results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Technical_SEO_Audit\"><\/span>The Importance of Technical SEO Audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A technical SEO audit is a process in which you review your website&#8217;s technical features and infrastructure to identify any issues that may be affecting its ability to rank in search engine results pages (<a href=https:\/\/www.adlift.com\/in\/blog\/a-step-by-step-guide-to-google-serp-analysis\/s\/>SERPs<\/a>). Technical SEO audits are important because they help to ensure that search engines are able to easily crawl and index your website, which is essential for it to rank well in search results. Some of the benefits of conducting a technical SEO audit include:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improved_Search_Engine_Visibility\"><\/span>Improved Search Engine Visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By fixing technical issues, you can improve your website&#8217;s visibility in search engine results pages, which can lead to <a href=https:\/\/www.adlift.com\/in\/blog\/how-to-increase-traffic-on-website-ultimate-guide-for-small-businesses\/>increased traffic<\/a> and potential customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Better_User_Experience\"><\/span>Better User Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A technical SEO audit can also help to improve the <a href=https:\/\/www.adlift.com\/in\/blog\/understanding-why-page-speed-matters-for-user-experience-and-seo\/s\/>user experience<\/a> on your website by identifying and fixing any issues that may be causing problems for visitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increased_Website_Performance\"><\/span>Increased Website Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technical SEO audits can identify issues that may be slowing down your website&#8217;s performance, such as large image files or outdated code. By fixing these issues, you can improve your website&#8217;s load times, which can lead to a better overall user experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improved_Conversion_Rates\"><\/span>Improved Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A technical SEO audit can help identify issues that may be preventing visitors from completing a desired action on your website, such as filling out a form or making a purchase. By fixing these issues, you can increase your website&#8217;s conversion rates.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Types_of_Technical_SEO\"><\/span>What are the Types of Technical SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are the different elements that should be included in a technical SEO checklist:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-4148\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/08\/How-to-do-a-Technical-SEO-Audit-01-scaled.webp\" alt=\"How to do a Technical SEO Audit-01\" width=\"550\" height=\"1670\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/08\/How-to-do-a-Technical-SEO-Audit-01-scaled.webp 843w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/08\/How-to-do-a-Technical-SEO-Audit-01-99x300.webp 99w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/08\/How-to-do-a-Technical-SEO-Audit-01-337x1024.webp 337w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/08\/How-to-do-a-Technical-SEO-Audit-01-768x2333.webp 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/08\/How-to-do-a-Technical-SEO-Audit-01-506x1536.webp 506w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/08\/How-to-do-a-Technical-SEO-Audit-01-674x2048.webp 674w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/08\/How-to-do-a-Technical-SEO-Audit-01-150x456.webp 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_do_a_Technical_SEO_Audit\"><\/span>How to do a Technical SEO Audit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To conduct a technical SEO audit, follow these steps:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Crawl_Your_Website\"><\/span>Crawl Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use a tool like Google Search Console or a crawler like Screaming Frog to crawl your website and identify any crawl errors or issues with the structure of your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analyse_Your_Site_Structure\"><\/span>Analyse Your Site Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Review the hierarchy and organization of your website&#8217;s pages and content. Make sure that your website has a clear hierarchy and that the most important pages are easy for search engines to find.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_for_Mobile_Friendliness\"><\/span>Check for Mobile Friendliness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use a tool like Google&#8217;s <a href=https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/>Mobile-Friendly<\/a> Test to ensure that your website is optimized for mobile devices and provides a good user experience on smaller screens.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Test_Your_Website_Speed\"><\/span>Test Your Website Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use a tool like Google&#8217;s PageSpeed Insights to analyse your website&#8217;s load speed and identify areas for improvement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_and_Submit_a_Sitemap\"><\/span>Create and Submit a Sitemap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A sitemap is a file that lists all the pages on your website and helps search engines understand the structure of your site. Use a tool like XML-Sitemaps to create a sitemap for your website and submit it to Google Search Console.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Clean_URLs\"><\/span>Use Clean URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure that your website&#8217;s URLs are clean, easy-to-read, and accurately reflect the content of each page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implement_Structured_Data\"><\/span>Implement Structured Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use <a href=https:\/\/www.adlift.com\/in\/blog\/schema-markup-the-what-how-and-why-of-it\/>structured data<\/a> to help search engines understand the content and context of your website&#8217;s pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_Security\"><\/span>Ensure Security<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure that your website is secure and protect it from potential threats such as malware and hacking attempts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_up_and_Monitor_Analytics\"><\/span>Set up and Monitor Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Set up and monitor website analytics to track the performance of your website and identify areas for improvement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ongoing_Monitoring\"><\/span>Ongoing Monitoring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regularly review and monitor your website to identify and fix any technical issues that may arise.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importance_of_Technical_SEO_Audit_Tools\"><\/span>Importance of Technical SEO Audit Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technical SEO tools for audit can help identify and fix technical issues on a website that could be hindering search engine crawlability and indexation, as well as user experience. Some common issues that technical <a href=https:\/\/www.adlift.com\/in\/seo-tools\/>SEO audit tools<\/a> can help identify include broken links, crawl errors, duplicate content, and website speed and performance issues.<\/p>\n<p>By identifying and fixing these types of issues, a website can be more easily discovered and indexed by search engines, which can improve its visibility and ranking in search engine results pages. Technical <a href=https:\/\/www.adlift.com\/in\/seo-tools\/>SEO tools<\/a> for audit can also help identify opportunities for improving the technical aspects of a website, such as by identifying opportunities for improving website speed and performance, or by identifying areas where a website is not fully mobile-friendly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Some_common_technical_SEO_tools_that_you_can_use_for_audit_include\"><\/span>Some common technical SEO tools that you can use for audit include:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span>Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a free tool offered by Google that allows you to view your website&#8217;s performance in search results, identify crawl errors, and submit your sitemap.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3511\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/sear.webp\" alt=\"sear\" width=\"1845\" height=\"923\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Screaming_Frog\"><\/span>Screaming Frog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a website crawler that can be used to identify technical issues with your website, such as broken links, duplicate content, and crawl errors.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3512\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/screamin.webp\" alt=\"screamin\" width=\"1907\" height=\"938\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile-Friendly_Test\"><\/span>Mobile-Friendly Test<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a free tool offered by Google that allows you to test whether your website is optimized for mobile devices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"PageSpeed_Insights\"><\/span>PageSpeed Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a free tool offered by Google that analyses the performance of your website and provides recommendations for improving its <a href=https:\/\/www.adlift.com\/in\/seo-tools\/google-page-speed-tool\/>load speed<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Structured_Data_Testing_Tool\"><\/span>Structured Data Testing Tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a free tool offered by Google that allows you to test and validate your website&#8217;s structured data.<\/p>\n<p>Using technical SEO audit tools can help you save time and effort and provide more comprehensive and accurate results than manual audits. However, it&#8217;s important to note that these tools are only as good as the information they are given, so it&#8217;s still important to thoroughly review and analyse the results they provide.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_characteristics_of_a_technically_optimized_website\"><\/span>What are the characteristics of a technically optimized website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A website that is technically sound loads quickly for users and is simple for search engine robots to crawl. A good technical setup enables search engines to comprehend the purpose of a website. Additionally, it avoids confusion brought on, say, by duplicate content. Additionally, it doesn&#8217;t direct users or search engines to dead ends brought on by broken links. Here, we&#8217;ll briefly discuss some key traits of a website that has been technically optimised.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_is_fast\"><\/span>Website is fast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A technically optimized website should load quickly for users, as page load speed is a ranking factor for search engines and can also affect user experience. Google is aware that slow websites don&#8217;t always provide the best user experience. Hence, it favours websites that load quickly. A slow website thus receives even less traffic because it is listed lower in the search results than its speedier counterpart.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_is_easily_crawlable_for_search_engines\"><\/span>Website is easily crawlable for search engines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Robots are used by search engines to spider or crawl your website. Links are followed by robots to find content on the website. To ensure that they understand the content on the website better, there needs to be a strong internal linking structure.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_doesnt_have_too_many_dead_links\"><\/span>Website doesn\u2019t have too many dead links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While slow websites are frustrating, following links to pages that done exist can annoy users a lot more. People will see a 404-error page if a link on the site directs them to a page that doesn&#8217;t exist.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_must_have_unique_content\"><\/span>Website must have unique content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having duplicate content on multiple pages of the website, or even on other sites can confuse the search engines. Such pages with duplicate content often end up with a lower search ranking. To avoid that, you can use canonical links to indicate the original page, or the page you would like to rank in the search engines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_must_be_secured\"><\/span>Website must be secured<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A website that has been technically optimised is secure. Making your website secure for users to ensure their privacy has become a fundamental demand in today&#8217;s world. There are numerous things you can do to make your website secure, but adopting HTTPS is one of the most important ones. HTTPS ensures that no one can intercept on the information transferred between the browser and the website. An SSL certificate is required to enable HTTPS on your website. Google made HTTPS a ranking signal because it understands the value of security and prefers secure websites to their unsafe counterparts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mastering technical SEO is not a day\u2019s job. You would need a lot of dedicated research, and many trials and errors. The good news though, is that you do not need to do this by yourself. Our experts at AdLift can help you optimise your website and reach your business goals!<\/p>\n<section class=\"seo-dk faq-dk\">\n<div class=\"container\">\n<div class=\"seo-dk-in\">\n<div class=\"heading-typ6-dk\">\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div id=\"accordionExample\" class=\"accordion mt-5\"><!-- Question 1 --><\/p>\n<div class=\"card\">\n<div id=\"headingOne\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"What_is_technical_SEO\"><\/span><button class=\"btn btn-link btn-block text-left\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseOne\" aria-expanded=\"true\" aria-controls=\"collapseOne\">What is technical SEO?<br \/>\n<\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseOne\" class=\"collapse show\" aria-labelledby=\"headingOne\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">Technical SEO encompasses all the actions taken to optimize your website for easy crawling and indexing by search engines. It collaborates with content strategy and link-building strategies to effectively boost the rankings of your pages in search results. Together, these elements play a vital role in achieving higher search engine rankings.<\/div>\n<\/div>\n<\/div>\n<p><!-- Question 2 --><\/p>\n<div class=\"card\">\n<div id=\"headingTwo\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_SEO_and_technical_SEO\"><\/span><button class=\"btn btn-link btn-block text-left\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseTwo\" aria-expanded=\"false\" aria-controls=\"collapseTwo\">What is the difference between SEO and technical SEO?<br \/>\n<\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseTwo\" class=\"collapse\" aria-labelledby=\"headingTwo\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">Technical SEO involves enhancing the technical aspects of your website, such as site speed and addressing loading errors. On the other hand, Content SEO focuses on improving the actual content, like blog posts, present on your website&#8217;s pages.<\/div>\n<\/div>\n<\/div>\n<p><!-- Question 3 --><\/p>\n<div class=\"card\">\n<div id=\"headingThree\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"What_does_technical_SEO_consist_of\"><\/span><button class=\"btn btn-link btn-block text-left\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseThree\" aria-expanded=\"false\" aria-controls=\"collapseThree\">What does technical SEO consist of?<br \/>\n<\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseThree\" class=\"collapse\" aria-labelledby=\"headingThree\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">Technical SEO includes optimizing website structure, improving site speed, ensuring proper indexing, using XML sitemaps, fixing crawl errors, implementing schema markup, and enhancing mobile-friendliness. It focuses on technical aspects that make websites more search engine-friendly for better rankings.<\/div>\n<\/div>\n<\/div>\n<p><!-- Question 4 --><\/p>\n<div class=\"card\">\n<div id=\"headingFour\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"What_are_the_three_pillars_of_technical_SEO\"><\/span><button class=\"btn btn-link btn-block text-left\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseFour\" aria-expanded=\"false\" aria-controls=\"collapseFour\">What are the three pillars of technical SEO?<br \/>\n<\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseFour\" class=\"collapse\" aria-labelledby=\"headingFour\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">There are three pillars of SEO \u2013 authority, relevance, and experience. They help enhance your content&#8217;s visibility and facilitate link-earning.<\/div>\n<\/div>\n<\/div>\n<p><!-- Question 5 --><\/p>\n<div class=\"card\">\n<div id=\"headingFive\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"Why_is_technical_SEO_audit_important\"><\/span><button class=\"btn btn-link btn-block text-left\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseFive\" aria-expanded=\"false\" aria-controls=\"collapseFive\">Why is technical SEO audit important?<br \/>\n<\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseFive\" class=\"collapse\" aria-labelledby=\"headingFive\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">Conducting an SEO audit is a valuable method to identify any issues or weaknesses on your website. The results offer a comprehensive analysis of areas that can be enhanced to improve your site&#8217;s performance significantly.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>What is Technical SEO? Technical SEO refers to the practice of optimizing the technical aspects of a website to improve its ranking in search engine results pages (SERPs) and make it more crawlable, indexable, and efficient for search engines to understand and crawl. Technical SEO includes a wide range of activities, such as optimizing the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What is Technical SEO: A Complete Guide&#8221;<\/span><\/a><\/p>\n","protected":false},"author":104,"featured_media":4152,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[87,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Technical SEO Audit: How to Perform Technical SEO Audit | AdLift<\/title>\n<meta name=\"description\" content=\"Optimize your website with Technical SEO! Learn how to improve crawlability, site speed, security, and rankings with expert tips and technical SEO audits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technical SEO Audit: How to Perform Technical SEO Audit | AdLift\" \/>\n<meta property=\"og:description\" content=\"Optimize your website with Technical SEO! Learn how to improve crawlability, site speed, security, and rankings with expert tips and technical SEO audits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/what-is-technical-seo-a-complete-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T12:01:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/08\/What-is-Technical-SEO-A-Complete-Guide.webp\" \/>\n<meta name=\"twitter:site\" content=\"@adliftindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Technical SEO Audit: How to Perform Technical SEO Audit | AdLift","description":"Optimize your website with Technical SEO! 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