{"id":4180,"date":"2023-08-25T06:11:20","date_gmt":"2023-08-25T06:11:20","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=4180"},"modified":"2023-10-06T05:45:14","modified_gmt":"2023-10-06T05:45:14","slug":"getting-started-with-google-ads-account-creation-made-easy","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/","title":{"rendered":"Getting Started with Google Ads: Account Creation Made Easy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#How_Google_Ads_Work title=\"How Google Ads Work?\">How Google Ads Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Here_are_how_Google_ads_work title=\"Here are how Google ads work:\">Here are how Google ads work:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Bidding_on_Specific_Keywords title=\"Bidding on Specific Keywords\">Bidding on Specific Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Keyword_Search_by_a_User title=\"Keyword Search by a User\">Keyword Search by a User<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Google_Search_Results_Based_on_Ad_Rank title=\"Google Search Results Based on Ad Rank\">Google Search Results Based on Ad Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Clicks_by_User_on_Google_Ads title=\"Clicks by User on Google Ads\">Clicks by User on Google Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#How_to_Create_an_Account_in_Google_Ads title=\"How to Create an Account in Google Ads?\">How to Create an Account in Google Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Step_1_Go_to_the_Google_Ads_Website title=\"Step 1 : Go to the Google Ads Website\">Step 1 : Go to the Google Ads Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Step_2_Sign_in_with_Google_Account title=\"Step 2: Sign in with Google Account\">Step 2: Sign in with Google Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Step_3_Pick_Your_Prime_Advertising_Goal title=\"Step 3: Pick Your Prime Advertising Goal\">Step 3: Pick Your Prime Advertising Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Step_4_Add_Your_Business_Insights title=\"Step 4 : Add Your Business Insights\">Step 4 : Add Your Business Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Step_5_Create_Your_Campaign title=\"Step 5: Create Your Campaign\">Step 5: Create Your Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Step_6_Determine_Your_Budget_and_Bidding_Strategy title=\"Step 6: Determine Your Budget and Bidding Strategy\">Step 6: Determine Your Budget and Bidding Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Step_7_Choose_Your_Keywords_and_Ad_Copy title=\"Step 7: Choose Your Keywords and Ad Copy\">Step 7: Choose Your Keywords and Ad Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Step_8_Set_Up_Billing_Information title=\"Step 8: Set Up Billing Information\">Step 8: Set Up Billing Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Step_9_Go_Through_Your_Campaign_Settings title=\"Step 9: Go Through Your Campaign Settings\">Step 9: Go Through Your Campaign Settings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Step_10_Submit_Your_Campaign title=\"Step 10: Submit Your Campaign\">Step 10: Submit Your Campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/#Final_Thoughts title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<p>Do you see ads whenever you search for a query on Google? If yes, then you must know about Google ads. Every second, Google answers billions of queries relentlessly, and in the search results, there is the majority of Google ads. Rather than introducing new products, Google ads allow you to double your profits by boosting the sale of what you already have. This is why it becomes imperative to know how to create Google Ads account.<\/p>\n<p>Basically, Google ads are a part of advertising agency internet marketing, and what else can be a great way to reach your audience on the largest search engine platform? You can even seek help from an <a href=https:\/\/www.adlift.com\/in\/>online advertising agency<\/a> to pace up your business.<\/p>\n<p>It is an exciting alternative to lure your target audience while attracting huge traffic and increasing revenue.<\/p>\n<p>This blog will discuss how Google ads work and how to create Google Ads account.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Google_Ads_Work\"><\/span>How Google Ads Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before moving ahead to explore \u2018how to create Google Ads account,\u2019 let\u2019s briefly discuss the key elements of Google ads. It includes the user, advertiser, and the Google ads platform. With these ads, businesses maximize their profit margins, and customers get exactly what they seek.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Here_are_how_Google_ads_work\"><\/span>Here are how Google ads work:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Bidding_on_Specific_Keywords\"><\/span>Bidding on Specific Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the first step, advertisers or a digital media advertising agency help you choose keywords that match their services and products. After that, they bid on keywords that let Google know their choices of relevant keywords to appear on SERPs.<\/p>\n<p>To bid on particular keywords, a <a href=https:\/\/www.adlift.com\/in\/>digital advertising agency<\/a> help you with the following options:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cost-per-mille (CPM) &#8211; It is the amount you pay per 1000 impressions on ads.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cost-per-click (CPC) &#8211; It is the amount advertisers or a digital advertising agency pay when a user clicks on their ad.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cost-per-engagement (CPE) &#8211; This is the amount you pay when a user clicks the ad and performs further action (signing up, watching a video, or anything).<\/li>\n<\/ul>\n<p>Whether you have a small or large business, you should learn how to create Google Ads account and customize your ad preferences to best fit your budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_Search_by_a_User\"><\/span>Keyword Search by a User<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To know \u2018how to create Google Ads account\u2019, this is the next potential action performed on Google ads. A user searches for a keyword that shows on the top results of SERP that best matches their search query. If the <a href=https:\/\/www.adlift.com\/in\/seo-tools\/keyword-research-tool\/>keyword searched<\/a> by the user is the one you have put your bids on, then you have to pay for each action the user performs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Results_Based_on_Ad_Rank\"><\/span>Google Search Results Based on Ad Rank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When users search their query on the search bar, Google uses its algorithms and performs ad rank, showing results in decreasing order (high to low ad rank). Computing the keyword quality score and the amount advertisers or a digital advertising agency choose to bid on specific keywords, Google decides the sequence of search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clicks_by_User_on_Google_Ads\"><\/span>Clicks by User on Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a user&#8217;s search matches what they want, they can click on a Google ad. Then, they choose whether to buy or learn more about the product. Or, they might go back to the search results. Sometimes, users quickly leave without clicking on ads\u2014this is called bouncing back.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_an_Account_in_Google_Ads\"><\/span>How to Create an Account in Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For creating a Google Ads account, you don\u2019t need to jump through hoops. If you own a business, take help from a Google advertising agency or just follow the steps below:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Go_to_the_Google_Ads_Website\"><\/span>Step 1 : Go to the Google Ads Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visit the official Google Ads website using your web browser.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3609\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/google-ads.png\" alt=\"google ads\" width=\"1807\" height=\"893\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Sign_in_with_Google_Account\"><\/span>Step 2: Sign in with Google Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you already have followed the steps for \u2018how to create Google Ads account\u2019 (such as a Gmail or a Google Workspace account), sign in with your credentials. If not, you&#8217;ll need to create by following the prompts.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3611\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/unnamed-1-1.webp\" alt=\"Sign in with Google Accoun\" width=\"512\" height=\"490\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Pick_Your_Prime_Advertising_Goal\"><\/span>Step 3: Pick Your Prime Advertising Goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After signing in, Google Ads asks you to choose your primary advertising goal. You need to choose the option that best aligns with your business objectives. A <a href=https:\/\/www.adlift.com\/in\/>digital media advertising agency<\/a> can help you here better.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3599\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/unnamed.webp\" alt=\"Pick Your Prime Advertising Goal\" width=\"512\" height=\"298\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Add_Your_Business_Insights\"><\/span>Step 4 : Add Your Business Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Provide information about your business, including the website you want to promote and the country where your business is set up.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3600\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/unnamed-1.webp\" alt=\"Sign in with Google Account\" width=\"512\" height=\"326\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Create_Your_Campaign\"><\/span>Step 5: Create Your Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Select the campaign type and set up your first advertising campaign to match your goals, such as Search, Display, Video, or App promotion. After that, choose a catchy campaign name and decide your target audience.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3606\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/pinterest-carousel-7-1520x800-1.webp\" alt=\"Create Your Campaign\" width=\"519\" height=\"273\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Determine_Your_Budget_and_Bidding_Strategy\"><\/span>Step 6: Determine Your Budget and Bidding Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Select your daily or monthly budget for the campaign and choose your bidding strategy, which can be either manual CPC (cost-per-click) or automated bidding options.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3602 size-full\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/unnamed-3.webp\" alt=\"Your Budget and Bidding Strategy\" width=\"512\" height=\"217\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3603\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/unnamed-4.webp\" alt=\"Bidding Strategy\" width=\"512\" height=\"143\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Choose_Your_Keywords_and_Ad_Copy\"><\/span>Step 7: Choose Your Keywords and Ad Copy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For a search campaign, you must select appropriate keywords defining your products\/services. A digital advertising agency or advertisers must create an enticing ad copy for their target audience to click on your ads.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3604\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/unnamed-5.webp\" alt=\"keywords and ads\" width=\"512\" height=\"394\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_Set_Up_Billing_Information\"><\/span>Step 8: Set Up Billing Information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Enter your billing details to pay for your Google Ads campaigns. You can select from different payment methods, such as credit\/debit cards or bank transfers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3605\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/unnamed-6.webp\" alt=\"Set Up Billing Information \" width=\"510\" height=\"512\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_9_Go_Through_Your_Campaign_Settings\"><\/span>Step 9: Go Through Your Campaign Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Review your campaign settings and check off all the boxes to eliminate a chance of error, including budget, targeting options, and ad copy. This ensures that all elements are in line with your advertising goals.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3605\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/unnamed-6.webp\" alt=\"Set Up Billing Information \" width=\"510\" height=\"512\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_10_Submit_Your_Campaign\"><\/span>Step 10: Submit Your Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you set up a campaign for your business, submit it to activate. Your ads go live, and you can monitor performance from the dashboard of your Google Ads account.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3607\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/unnamed-7.webp\" alt=\"Submit Your Campaign\" width=\"512\" height=\"417\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3608\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2023\/08\/unnamed-8.webp\" alt=\"bidding\" width=\"512\" height=\"390\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads are crucial to optimize strategies for businesses. It helps you boost the visibility of your products or services or even your business as a whole. If you are in the initial stages of growing your business, Google ads can significantly favor you. To leverage the potential of Google ads, you must dig deep to know how to create Google ads account and how it works for your business.<\/p>\n<p>Collaborate with an esteemed Google advertising agency to achieve your marketing goals effectively. Adlift is a leading digital advertising agency that takes the lead to uplift your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you see ads whenever you search for a query on Google? If yes, then you must know about Google ads. Every second, Google answers billions of queries relentlessly, and in the search results, there is the majority of Google ads. Rather than introducing new products, Google ads allow you to double your profits by &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Getting Started with Google Ads: Account Creation Made Easy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":122,"featured_media":4181,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[134,83,18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads: Account Creation &amp; Advertising Strategies | Adlift<\/title>\n<meta name=\"description\" content=\"Discover how Google Ads work, from bidding on keywords to targeting specific audiences. Learn to create a Google Ads account step by step and leverage expert insights from a leading digital advertising agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/getting-started-with-google-ads-account-creation-made-easy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads: Account Creation &amp; Advertising Strategies | Adlift\" \/>\n<meta property=\"og:description\" content=\"Discover how Google Ads work, from bidding on keywords to targeting specific audiences. 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