{"id":468,"date":"2018-09-17T07:48:01","date_gmt":"2018-09-17T07:48:01","guid":{"rendered":"http:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=468"},"modified":"2022-10-17T18:35:15","modified_gmt":"2022-10-17T18:35:15","slug":"everything-know-google-tag-manager","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/","title":{"rendered":"Everything Should Know About Google Tag Manager"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#What_is_Google_Tag_Manager title=\"What is Google Tag Manager?\">What is Google Tag Manager?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Google_Tag_Manager_has_three_main_processes title=\"Google Tag Manager has three main processes:\">Google Tag Manager has three main processes:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Benefits_of_Google_Tag_Manager title=\"Benefits of Google Tag Manager:\">Benefits of Google Tag Manager:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Implementation_Speed title=\"Implementation Speed:\">Implementation Speed:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Security title=\"Security:\">Security:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Debug_Options title=\"Debug Options:\">Debug Options:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#User_Permissions title=\"User Permissions:\">User Permissions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Built-In_Tags title=\"Built-In Tags\">Built-In Tags<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Google_Tag_Manager_Architecture_Tag_Management_System title=\"Google Tag Manager Architecture &amp; Tag Management System:\">Google Tag Manager Architecture &amp; Tag Management System:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Google_Tag_Manager_Installation_Process title=\"Google Tag Manager Installation Process:\">Google Tag Manager Installation Process:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Step_%E2%80%93_1_Create_Account title=\"Step \u2013 1: Create Account\">Step \u2013 1: Create Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Step_%E2%80%93_2_Create_Container title=\"Step \u2013 2: Create Container\">Step \u2013 2: Create Container<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Step_%E2%80%93_3_Create_Tags title=\"Step \u2013 3 Create Tags\">Step \u2013 3 Create Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Step_%E2%80%93_4_Create_Triggers title=\"Step \u2013 4 Create Triggers\">Step \u2013 4 Create Triggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Step-5_AB_Testing_Final_Publishing title=\"Step-5 A\/B Testing &amp; Final Publishing\">Step-5 A\/B Testing &amp; Final Publishing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/#Uses_of_Google_Tag_Manager title=\"Uses of Google Tag Manager\">Uses of Google Tag Manager<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Tag_Manager\"><\/span>What is Google Tag Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Tag Manager is Tag Management System introduced by Google in October 2012 that allows user to manage JavaScript and HTML Tags on the websites and mobile apps quickly &amp; easily. It also allows user to add all tracking codes without involving too much development team. In short, GTM makes it easy to install JavaScript codes on your website. Instead of updating all tracking on website, you can use the interface to decide which code you want to install on the website. Moreover, you can also check preview before going live.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_has_three_main_processes\"><\/span><strong>Google Tag Manager has three main processes:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Tag:<\/strong> The code which you want to place on the website pages, usually it is a JavaScript code.<\/li>\n<li><strong>Trigger:<\/strong> When and where you want to place the code<\/li>\n<li><strong>Variables:<\/strong> Repeated information which you need for tags and triggers<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Google_Tag_Manager\"><\/span>Benefits of Google Tag Manager:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Implementation_Speed\"><\/span>Implementation Speed:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Website changes can happen faster and often without involving a developer. It is noted that GTM can lead to 600% improvement in tag implementation time \u2013according to <a href=http:\/\/www.lunametrics.com\/wp-content\/uploads\/2016\/08\/Paulas-Choice-Case-Study.pdf rel=\"\" rel=\"nofollow\">Paula\u2019s Choice<\/a>, an e-commerce company<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Security\"><\/span>Security:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>GTM will not crash and burn your website, nor will it open any new doors for future weaknesses<\/li>\n<li>Separate Site Operation from Site tracking<\/li>\n<li>GTM wouldn\u2019t break the site (Create Tags, Triggers &amp; Variables)<\/li>\n<li>No hacking options for hackers<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Debug_Options\"><\/span>Debug Options:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>It lets you test every code before going live using the preview mode<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"User_Permissions\"><\/span>User Permissions:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>It also offers you the options to set permissions for individual users. Some of the options include view, edit, and publish<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Built-In_Tags\"><\/span>Built-In Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>GTM has a built-in tag for Google Analytics, AdWords conversions, remarketing, as well as many more third-party tags<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_Architecture_Tag_Management_System\"><\/span>Google Tag Manager Architecture &amp; Tag Management System:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GTM architecture basically includes three main layers which are Account, Container &amp; Tags.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-456 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/GTM-Architecture.png\" alt=\"GTM Architecture -AdLift India\" width=\"690\" height=\"504\" \/><\/p>\n<p>Once the GTM code is placed on the website pages, all tags can be easily modified, removed and new ones can be added through an online interface.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-464\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/GTm-Code-Implementations-1.png\" alt=\"GTM Code Implementations - AdLift India\" width=\"233\" height=\"351\" \/><\/td>\n<td><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-458\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/GTm-Code-ImplementationsV2.png\" alt=\"GTM Code Implementation\" width=\"239\" height=\"356\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Tag_Manager_Installation_Process\"><\/span>Google Tag Manager Installation Process:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_%E2%80%93_1_Create_Account\"><\/span>Step \u2013 1: Create Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All websites can be managed from the account by creating new containers. To create an account visit https:\/\/marketingplatform.google.com\/about\/tag-manager\/ and signup for the GTM.<br \/>\nTo create more accounts, sign into your existing account, click on Accounts (top navigation bar) and click on the &#8220;Create Account&#8221; button as shown in the picture below.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-459 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/GTM-account-create.png\" alt=\"GTM account create - AdLift India\" width=\"1120\" height=\"537\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_%E2%80%93_2_Create_Container\"><\/span>Step \u2013 2: Create Container<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A container stores all the tags for a specific website. For the best practice, you should name the container after the website it is being used for. Now, to create a new container, you will have to select an account. After that click on Create Container option from the accounts menu on the top-right corner of the specific account list. Once you have created the new container, you can go forward with the process.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-460 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/GTM-Container-Create.png\" alt=\"GTM Container Create - AdLift India\" width=\"1327\" height=\"562\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_%E2%80%93_3_Create_Tags\"><\/span>Step \u2013 3 Create Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you create a container\/workspace, you can start creating tags for your site. Google provides custom templates for its own tags and other commonly used third party solutions:<br \/>\nAdWords Conversion Tracking<br \/>\nDoubleClick Floodlight Counter<br \/>\nDoubleClick Floodlight Sales<br \/>\nUniversal Analytics<br \/>\nGDN Remarketing<br \/>\nCustom Image Tags<br \/>\nCustom HTML Tags<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_%E2%80%93_4_Create_Triggers\"><\/span>Step \u2013 4 Create Triggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you decide which tag you want to add, you can further add some details for each tag type. Some of the details you would be required to fill include Conversion ID and Conversion Label for AdWords, Conversion Tracking or Web Property ID, Cookie Path and Track Type for Google Analytics.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-461 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/GTM-Trigger-Create.png\" alt=\"GTM Trigger Create - AdLift India\" width=\"1309\" height=\"595\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step-5_AB_Testing_Final_Publishing\"><\/span>Step-5 A\/B Testing &amp; Final Publishing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before publishing code goes live on the website, it is important to do A\/B testing with GTM Preview code feature to track implemented code\u2019s functionality. This way you can check if the implemented code is working properly and contains the proper data in Google Analytics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uses_of_Google_Tag_Manager\"><\/span>Uses of Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>User can track all possible data through GTM with ease. Some of the additional GTM tracking features include:<\/p>\n<ol>\n<li>Content Links Clicks Tracking<\/li>\n<li>Event Tracking<\/li>\n<li>File Download Tracking<\/li>\n<li>jQuery Ajax Lister Tracking<\/li>\n<li>Outbound Link Clicks Tracking<\/li>\n<li>Website Page Load Time Tracking<\/li>\n<li>Page Scroll Tracking<\/li>\n<li>Dynamic Pages Canonical Tag Implementations<\/li>\n<li>Dynamic Meta Tags implementations<\/li>\n<li>UTM Tags Implementations<\/li>\n<li>YouTube Video Tracking\u2019s<\/li>\n<\/ol>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Google Tag Manager helps in decreasing the loading speed of the website and also reduces the work of the team. By using GTM, you can implement all possible third-party tracking codes on the website with ease and efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Google Tag Manager? Google Tag Manager is Tag Management System introduced by Google in October 2012 that allows user to manage JavaScript and HTML Tags on the websites and mobile apps quickly &amp; easily. It also allows user to add all tracking codes without involving too much development team. In short, GTM makes &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Everything Should Know About Google Tag Manager&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":1011,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[49,50],"blog-category":[21,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything Should Know About Google Tag Manager - AdLift India<\/title>\n<meta name=\"description\" content=\"Google Tag Manager is Tag Management System introduced by Google that allows user to manage Tags on the websites and mobile apps quickly &amp; easily\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/everything-know-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything Should Know About Google Tag Manager - 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