{"id":471,"date":"2018-09-17T11:45:08","date_gmt":"2018-09-17T11:45:08","guid":{"rendered":"http:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=471"},"modified":"2022-10-18T08:44:24","modified_gmt":"2022-10-18T08:44:24","slug":"make-sure-website-mobile-friendly","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/","title":{"rendered":"Make Sure Your Website is Mobile-Friendly"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/#Why_is_a_Mobile-Friendly_Website_Important_for_Google title=\"Why is a Mobile-Friendly Website Important for Google?\">Why is a Mobile-Friendly Website Important for Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/#What_is_a_Mobile-Friendly_Website title=\"What is a Mobile-Friendly Website?\">What is a Mobile-Friendly Website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/#Is_Your_Website_Mobile-Friendly title=\"Is Your Website Mobile-Friendly?\">Is Your Website Mobile-Friendly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/#How_to_make_your_website_Mobile_Friendly title=\"How to make your website Mobile Friendly?\">How to make your website Mobile Friendly?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/#Keep_in_check_of_the_Mobile_Page_Speed title=\"Keep in check of the Mobile Page Speed\">Keep in check of the Mobile Page Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/#Use_a_Responsive_Web_Design title=\"Use a Responsive Web Design\">Use a Responsive Web Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/#Google_Analytics_Suggestions title=\"Google Analytics Suggestions\">Google Analytics Suggestions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>According to the initial \u2018Mobilegeddon\u2019 update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results.<\/p>\n<p>As per Marketing Land report, it has been found that 60% of the internet is now accessed by mobile phones.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-473\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/2-e1537191400950.png\" alt=\"Mobile Friendly Websites Stats\" width=\"100%\" height=\"393\" \/><\/p>\n<h2 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"Why_is_a_Mobile-Friendly_Website_Important_for_Google\"><\/span><strong>Why is a Mobile-Friendly Website Important for Google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As an increasing number of people have switched to mobiles for internet searches, Google has now started giving more importance to mobile internet users. Hence, In January 2018, Google announced that beginning July 2018, page speed will become a ranking factor in mobile search.<\/p>\n<p style=\"text-align: center\">Source: MarketLand.com<\/p>\n<p style=\"text-align: center\">The statistics show the number of mobile internet users in the United States from 2015 to 2022.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-474\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/3.png\" alt=\"The statistics show the number of mobile internet users in the United States from 2015 to 2022\" width=\"100%\" height=\"457\" \/><\/p>\n<p style=\"text-align: center\">Source:<a href=https:\/\/www.statista.com\/ rel=\"nofollow\">https:\/\/www.statista.com\/<\/a><\/p>\n<h2 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"What_is_a_Mobile-Friendly_Website\"><\/span><strong>What is a Mobile-Friendly Website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A mobile-friendly website is designed and optimized for mobile device users. Google has now started looking at the mobile-friendly version of a site which in return decides its rank on SERP (Search Engine Results Page).<\/p>\n<h2 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"Is_Your_Website_Mobile-Friendly\"><\/span><strong>Is Your Website Mobile-Friendly?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is quite easy to check whether your website is mobile friendly or not. Google offers a Mobile Site Test Tool (<a href=https:\/\/search.google.com\/test\/mobile-friendly rel=\"nofollow\">https:\/\/search.google.com\/test\/mobile-friendly<\/a>), which helps to determine if your website meets the Google Mobile Friendliness Criteria or not.<\/p>\n<p style=\"text-align: center\">Below is one of our client\u2019s screenshot for reference:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-475 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/4.png\" alt=\"Checking whether your website is Mobile Friendly or not\" width=\"100%\" height=\"543\" \/><\/p>\n<p style=\"text-align: center\">In case, you find that your site does not meet Google\u2019s mobile-friendly criteria, then you need to develop your website in both mobile and desktop version for it to rank in SERP.<\/p>\n<h2 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"How_to_make_your_website_Mobile_Friendly\"><\/span><strong>How to make your website Mobile Friendly?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center\">To optimize your website and make it mobile-friendly, you need to follow a few steps. Here is the checklist:<\/p>\n<h3 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"Keep_in_check_of_the_Mobile_Page_Speed\"><\/span>Keep in check of the Mobile Page Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After the new update from Google in July 2018, Mobile page speed is now an important ranking factor for websites to rank in SERP. Hence, you need to speed up your website enough for it to load in 3 or fewer seconds for all the mobile users. If this is not done, then you might lose your visitors. As per Google research, \u201853% of mobile site visitors leave a page which takes more than three seconds to load.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-476 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/5.png\" alt=\"Mobile Site Visitors Speed Checking\" width=\"100%\" height=\"461\" \/><\/p>\n<h3 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"Use_a_Responsive_Web_Design\"><\/span>Use a Responsive Web Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is one of the most crucial factors. In Responsive Web Design, the URL of the website stays same, but the webpage will adapt to the design it is viewed from. Hence, we need to practice the following:<\/p>\n<ul>\n<li style=\"text-align: left\">The content should be easily readable on small screen as well as on all resolution<\/li>\n<li>It should be easy to navigate with one finger<\/li>\n<li>Should have a standard font<\/li>\n<li>Does not use flash<\/li>\n<li>Optimize Image and image size<\/li>\n<li>JavaScript, CSS or image files shouldn\u2019t be blocked<\/li>\n<li>Should have Mobile SEO Tools for better optimization<\/li>\n<li>Don\u2019t use large CTAs<\/li>\n<li>Text, controls, and images should have proper alignment<\/li>\n<li>Avoid too many pop-ups<\/li>\n<\/ul>\n<p>Mobile pages should be checked at regular intervals to see if the system detects your website as compatible for mobile users.<\/p>\n<h3 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"Google_Analytics_Suggestions\"><\/span>Google Analytics Suggestions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Analytics provides suggestions for each landing on a website and most commonly are JavaScript, CSS and Browser leverage. So, if you do the setting for one file, you will see a drastic decrease in suggestions for all other pages. In the end, fix the mobile usability issues on Google search console.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the initial \u2018Mobilegeddon\u2019 update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. As per Marketing Land report, it has been found that 60% of the internet is now accessed by mobile phones. Why is a Mobile-Friendly Website Important for Google? As an increasing number &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Make Sure Your Website is Mobile-Friendly&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":2080,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[16,19,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make Sure Your Website is Mobile-Friendly<\/title>\n<meta name=\"description\" content=\"More users access the internet from Mobile these days. Hence, there is a need to check whether your website is Mobile Friendly or not. Read here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/make-sure-website-mobile-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make Sure Your Website is Mobile-Friendly\" \/>\n<meta property=\"og:description\" content=\"More users access the internet from Mobile these days. Hence, there is a need to check whether your website is Mobile Friendly or not. 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