{"id":5343,"date":"2024-03-04T12:41:18","date_gmt":"2024-03-04T12:41:18","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=5343"},"modified":"2024-03-12T09:25:45","modified_gmt":"2024-03-12T09:25:45","slug":"global-reach-local-impact-the-geographical-advantages-of-digital-marketing","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/","title":{"rendered":"Global Reach, Local Impact: The Geographical Advantages of Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Global_Reach_Local_Impact_The_Geographical_Advantages_of_Digital_Marketing title=\"Global Reach, Local Impact: The Geographical Advantages of Digital Marketing\">Global Reach, Local Impact: The Geographical Advantages of Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Advantages_of_Digital_Marketing_on_a_Global_Scale title=\"Advantages of Digital Marketing on a Global Scale\">Advantages of Digital Marketing on a Global Scale<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Borderless_Reach title=\"Borderless Reach\">Borderless Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Cost-Effectiveness title=\"Cost-Effectiveness\">Cost-Effectiveness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Targeted_Advertising title=\"Targeted Advertising\">Targeted Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#247_Accessibility title=\"24\/7 Accessibility\">24\/7 Accessibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Measurable_Results title=\"Measurable Results\">Measurable Results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Local_Impact_through_Smart_Digital_Marketing_Strategies title=\"Local Impact through Smart Digital Marketing Strategies\">Local Impact through Smart Digital Marketing Strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Local_SEO title=\"Local SEO\">Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Targeted_Social_Media_Ads title=\"Targeted Social Media Ads\">Targeted Social Media Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Online_Reviews_and_Reputation_Management title=\"Online Reviews and Reputation Management\">Online Reviews and Reputation Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Community_Engagement title=\"Community Engagement\">Community Engagement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#Combining_Global_Reach_and_Local_Impact_for_Success title=\"Combining Global Reach and Local Impact for Success\">Combining Global Reach and Local Impact for Success<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Global_Reach_Local_Impact_The_Geographical_Advantages_of_Digital_Marketing\"><\/span>Global Reach, Local Impact: The Geographical Advantages of Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In today&#8217;s interconnected world, businesses of all sizes are recognizing the digital marketing benefits. It offers a unique blend of global reach and local impact. These digital marketing advantages allow businesses to connect with potential customers around the world while fostering strong relationships with their immediate communities.<\/p>\n<p>This blog post will delve into the geographical advantages of digital marketing, exploring digital marketing benefits for businesses looking to expand their reach and build a strong local presence.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_Digital_Marketing_on_a_Global_Scale\"><\/span>Advantages of Digital Marketing on a Global Scale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The internet has revolutionized how businesses operate, and digital marketing is at the forefront of this transformation. Here are some noteworthy advantages of digital marketing for reaching a global audience:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Borderless_Reach\"><\/span>Borderless Reach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike traditional marketing methods limited by geographical boundaries, digital marketing allows you to connect with potential customers anywhere in the world. This benefit of digital marketing opens up a vast pool of potential customers and allows you to tap into new markets that might not have been accessible previously.<\/p>\n<p>For instance, a small, family-owned bakery in Paris uses social media marketing to connect with customers passionate about French pastries in New York City or Tokyo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cost-Effectiveness\"><\/span>Cost-Effectiveness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Compared to traditional marketing strategies like television commercials or print advertising, digital marketing can be significantly more cost-effective. This advantage of digital marketing is especially beneficial for small and medium-sized businesses with restricted marketing budgets.<\/p>\n<p>By leveraging targeted online advertising and organic search engine optimization (SEO) strategies, businesses can reach their target audience without breaking the bank.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Targeted_Advertising\"><\/span>Targeted Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Through various online platforms, you can target your digital marketing campaigns to distinctive demographics, interests, and locations. This ensures your message reaches the most relevant audience, increasing the return on investment (ROI) for your marketing efforts. For example, an online language learning platform can utilize pay-per-click (PPC) advertising to target users searching for language courses in specific countries or regions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"247_Accessibility\"><\/span>24\/7 Accessibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your digital presence, including your website and social media channels, is accessible to potential customers 24\/7, regardless of their location. This provides them with the flexibility to learn about your brand and products at their convenience. A potential customer in Australia can browse an e-commerce store based in the United States at any time, increasing the chances of a purchase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Measurable_Results\"><\/span>Measurable Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the significant advantages of digital marketing is its measurability. You can measure various metrics, including website traffic, engagement rates, and conversion rates, that allow you to refine your campaigns for optimal results. This data-driven approach enables businesses to improve their digital marketing strategies and maximize their impact constantly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Local_Impact_through_Smart_Digital_Marketing_Strategies\"><\/span>Local Impact through Smart Digital Marketing Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While digital marketing excels at reaching a global audience, it can also be incredibly effective in strengthening your local presence. Here&#8217;s how:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_SEO\"><\/span>Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By optimizing your website and online profiles for local search terms, you can ensure your business or brand appears prominently in search results for local customers. This is crucial for businesses that rely on foot traffic or local service areas. A local restaurant can optimize its website and Google My Business listing for keywords like &#8220;best pizza near me&#8221; to attract customers searching for dining options in their area.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Targeted_Social_Media_Ads\"><\/span>Targeted Social Media Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Utilize social media advertising platforms to reach potential customers within your local community based on specific demographics and interests. This allows you to tailor your message to resonate with your local audience and promote special offers or events relevant to them. A local yoga studio can use Facebook Ads to target users in their zip code interested in fitness classes and wellbeing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Online_Reviews_and_Reputation_Management\"><\/span>Online Reviews and Reputation Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Encourage satisfied customers to leave positive online reviews on platforms like Google My Business. Actively manage your online presence by responding to customer reviews promptly and professionally, demonstrating your commitment to customer satisfaction. Positive online reviews can significantly influence local customers&#8217; purchasing decisions, making reputation management a crucial aspect of any local digital marketing strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Community_Engagement\"><\/span>Community Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Utilize social media platforms to engage with your local community, share local news and events, and participate in online conversations. This helps build positive relationships with potential customers and establish your brand as a trusted part of the local community. A local bookstore can host online author discussions or partner with local schools to promote literacy initiatives, fostering connections and goodwill within the community.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Combining_Global_Reach_and_Local_Impact_for_Success\"><\/span>Combining Global Reach and Local Impact for Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing offers a multitude of geographical advantages that can benefit businesses of different sizes and types. With global reach, local impact, cost-effective strategies, measurable results, enhanced brand awareness, and seamless customer engagement, digital marketing is a strong tool for businesses looking to grow their horizons.<\/p>\n<p>In today&#8217;s digital age, embracing the benefits of digital marketing is not just good; it&#8217;s important for staying competitive and relevant in an increasingly connected world. So, whether you&#8217;re a small coffee shop in London or a global e-commerce giant, digital marketing offers endless opportunities for growth and success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global Reach, Local Impact: The Geographical Advantages of Digital Marketing In today&#8217;s interconnected world, businesses of all sizes are recognizing the digital marketing benefits. It offers a unique blend of global reach and local impact. These digital marketing advantages allow businesses to connect with potential customers around the world while fostering strong relationships with their &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Global Reach, Local Impact: The Geographical Advantages of Digital Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":129,"featured_media":5336,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[153,134],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geographical Advantages of Digital Marketing: Global Reach, Local Impact<\/title>\n<meta name=\"description\" content=\"Discover the geographical advantages of digital marketing and how they benefit businesses worldwide. From reaching a global audience to strengthening local connections.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geographical Advantages of Digital Marketing: Global Reach, Local Impact\" \/>\n<meta property=\"og:description\" content=\"Discover the geographical advantages of digital marketing and how they benefit businesses worldwide. From reaching a global audience to strengthening local connections.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T09:25:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2024\/03\/3.webp\" \/>\n<meta name=\"twitter:site\" content=\"@adliftindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Geographical Advantages of Digital Marketing: Global Reach, Local Impact","description":"Discover the geographical advantages of digital marketing and how they benefit businesses worldwide. From reaching a global audience to strengthening local connections.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/","og_locale":"en_US","og_type":"article","og_title":"Geographical Advantages of Digital Marketing: Global Reach, Local Impact","og_description":"Discover the geographical advantages of digital marketing and how they benefit businesses worldwide. From reaching a global audience to strengthening local connections.","og_url":"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/","og_site_name":"AdLift India","article_publisher":"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/","article_modified_time":"2024-03-12T09:25:45+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2024\/03\/3.webp","twitter_site":"@adliftindia","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adlift.com\/in\/#organization","name":"Adlift","url":"https:\/\/www.adlift.com\/in\/","sameAs":["https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/","https:\/\/www.instagram.com\/adliftindia\/","https:\/\/www.linkedin.com\/company\/adlift-marketing-pvt-ltd-\/","https:\/\/youtube.com\/channel\/UCmkSk7fwZboGVIEPH5gsxxA","https:\/\/twitter.com\/adliftindia"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.adlift.com\/in\/#logo","inLanguage":"en-US","url":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/02\/adlift-logo.png","contentUrl":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/02\/adlift-logo.png","width":340,"height":220,"caption":"Adlift"},"image":{"@id":"https:\/\/www.adlift.com\/in\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.adlift.com\/in\/#website","url":"https:\/\/www.adlift.com\/in\/","name":"AdLift India","description":"","publisher":{"@id":"https:\/\/www.adlift.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adlift.com\/in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2024\/03\/3.webp","contentUrl":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2024\/03\/3.webp","width":1200,"height":628},{"@type":"WebPage","@id":"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#webpage","url":"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/","name":"Geographical Advantages of Digital Marketing: Global Reach, Local Impact","isPartOf":{"@id":"https:\/\/www.adlift.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#primaryimage"},"datePublished":"2024-03-04T12:41:18+00:00","dateModified":"2024-03-12T09:25:45+00:00","description":"Discover the geographical advantages of digital marketing and how they benefit businesses worldwide. From reaching a global audience to strengthening local connections.","breadcrumb":{"@id":"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adlift.com\/in\/blog\/global-reach-local-impact-the-geographical-advantages-of-digital-marketing\/s\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adlift.com\/in\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.adlift.com\/in\/blog_post\/"},{"@type":"ListItem","position":3,"name":"Global Reach, Local Impact: The Geographical Advantages of Digital Marketing"}]}]}},"_links":{"self":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/blog_post\/5343"}],"collection":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/blog_post"}],"about":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/types\/blog_post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/users\/129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/media\/5336"}],"wp:attachment":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/media?parent=5343"}],"wp:term":[{"taxonomy":"post-tag","embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/post-tag?post=5343"},{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/blog-category?post=5343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}