{"id":553,"date":"2018-09-21T11:44:32","date_gmt":"2018-09-21T11:44:32","guid":{"rendered":"http:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=553"},"modified":"2025-03-04T14:23:38","modified_gmt":"2025-03-04T14:23:38","slug":"google-business-listing-helps-seo-benefits-updates","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/google-business-listing-helps-seo-benefits-updates\/","title":{"rendered":"How Google Business Listing Helps in SEO &#8211; Its Benefits and Updates"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/google-business-listing-helps-seo-benefits-updates\/#How_to_Create_Claim_Verify_Your_Google_Listing title=\"How to Create, Claim &amp; Verify Your Google Listing:\">How to Create, Claim &amp; Verify Your Google Listing:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/google-business-listing-helps-seo-benefits-updates\/#These_three_steps_should_be_followed_for_creating_a_listing title=\"These three steps should be followed for creating a listing:\">These three steps should be followed for creating a listing:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/google-business-listing-helps-seo-benefits-updates\/#The_final_step_is_to_verify_the_business_and_this_can_be_done_in_two_ways title=\"The final step is to verify the business, and this can be done in two ways.\">The final step is to verify the business, and this can be done in two ways.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/google-business-listing-helps-seo-benefits-updates\/#What_are_the_Benefits_of_GMB_Google_My_Business_Listing title=\"What are the Benefits of GMB (Google My Business) Listing:\">What are the Benefits of GMB (Google My Business) Listing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/google-business-listing-helps-seo-benefits-updates\/#What_Are_the_Updates_of_GMB_2017-2018 title=\"What Are the Updates of GMB 2017-2018:\">What Are the Updates of GMB 2017-2018:<\/a><\/li><\/ul><\/nav><\/div>\n<p>A few decades back, when the internet was still finding its place in the world, businesses relied on local directories to list their contact details. These local directories were the only platform for customers to find plumber, electrician, or any other service that they want.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-555 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/google-my-business-listing.jpg\" alt=\"google my business listing\" width=\"628\" height=\"423\" \/><\/p>\n<p>However, with the boom of the internet, almost 90% of the businesses have started listing their business online. With the help of Google Listing, they represent the presence of their business in the online world even if they don\u2019t have a website.<br \/>\nGoogle My Business is the best way to have an online presence and reach potential customers. It offers everything one needs for a customer to find and use their services, buy their products, or visit their business.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Claim_Verify_Your_Google_Listing\"><\/span>How to Create, Claim &amp; Verify Your Google Listing:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When a business starts with local SEO, the first step is to claim and verify the local business or Google My Business (GMB) listing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"These_three_steps_should_be_followed_for_creating_a_listing\"><\/span>These three steps should be followed for creating a listing:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Log into the Google account that you want to associate with your business email or if you don\u2019t already have an account, create one<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-558\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/sign-in.png\" alt=\"sign in\" width=\"646\" height=\"367\" \/><\/p>\n<ul>\n<li>Go to google.com\/business and hit the \u2018Start now\u2019 button<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-559\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/start-now.webp\" alt=\"start now\" width=\"658\" height=\"364\" \/><\/p>\n<ul>\n<li>Enter your business name<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-560\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/enter-your-business-name.png\" alt=\"enter your business name\" width=\"665\" height=\"415\" \/><\/p>\n<ul>\n<li>Enter your Business Address, Category, Contact Number &amp; Website<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_final_step_is_to_verify_the_business_and_this_can_be_done_in_two_ways\"><\/span>The final step is to verify the business, and this can be done in two ways.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>By phone call (if your business qualifies all the Google guidelines)<\/li>\n<li>By postcard (In this process, A postcard with 6-digit OTP is sent to your postal address. Most postcards arrive within 14 days. Do not edit your business name, address, or category, or request a new code while you are waiting for the postcard. Any updates or changes may delay the verification process.)<\/li>\n<\/ol>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-561\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/success.png\" alt=\"success\" width=\"671\" height=\"366\" \/><\/p>\n<ul>\n<li>After receiving the postcard, enter the OTP and your local Google listing will be verified. Your business will start reflecting in Google\u2019s Local Pack, Local Finder, Google Maps, and organic results.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-563\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/max-business-listing.png\" alt=\"max business listing\" width=\"673\" height=\"311\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_GMB_Google_My_Business_Listing\"><\/span>What are the Benefits of GMB (Google My Business) Listing:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Over 5 billion searches are made every day on Google. For small businesses, It is easy to generate calls\/leads by using GMB.<br \/>\nThere are some benefits of GMB:<\/p>\n<ul>\n<li>GMB can also increase your chance in organic rankings<\/li>\n<li>Expands the reach of your business<\/li>\n<li>Google My Business Listing is free of cost<\/li>\n<li>Increase your business\u2019s visibility in Google Maps &amp; Search<\/li>\n<li>It impacts great in <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/>Search Engine Optimization<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Updates_of_GMB_2017-2018\"><\/span>What Are the Updates of GMB 2017-2018:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Recently, Google made many changes to the Google My Business (GMB) platform. These changes are an excellent attempt by Google and provide detailed information about a business. The good part is that all information is available within the search result so that the user doesn\u2019t leave. Following are the four latest GMB updates rolled out by Google:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Posts (Rolled out on May\u20192017) &#8211;<\/strong>\u00a0It is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their names. You can publish events, products, and services straight to Google Search\/Maps. By creating posts, you can upload your text, video, or photo content timely in front of users\/customers when they find your business listing on Google.<\/li>\n<li><strong>Messaging (Rolled out on August\u20192017) &#8211;<\/strong>\u00a0This update is only working for mobile users. Through this update, you can contact your customers directly via your Google local panel in mobile search.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-562\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/Google-My-Business-Updates.png\" alt=\"Google My Business Updates\" width=\"685\" height=\"388\" \/><\/p>\n<ul>\n<li><strong>Video (Rolled out on January\u20192018) &#8211;<\/strong>\u00a0Through this update, one can upload videos about their business for customers to view.<\/li>\n<li><strong>Business Description (Rolled out on March\u20192018) &#8211;<\/strong>\u00a0Through this update, you can add a business description in Google My Business Listing and give more information about the business.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A few decades back, when the internet was still finding its place in the world, businesses relied on local directories to list their contact details. These local directories were the only platform for customers to find plumber, electrician, or any other service that they want. However, with the boom of the internet, almost 90% of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/google-business-listing-helps-seo-benefits-updates\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Google Business Listing Helps in SEO &#8211; Its Benefits and Updates&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":2073,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Google Business Listing Helps in SEO - Benefits and Updates<\/title>\n<meta name=\"description\" content=\"Google My Business Listing is the best way to have an online presence &amp; reach customers. It offers everything for a customer to find and use their services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/google-business-listing-helps-seo-benefits-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Google Business Listing Helps in SEO - Benefits and Updates\" \/>\n<meta property=\"og:description\" content=\"Google My Business Listing is the best way to have an online presence &amp; reach customers. 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