{"id":5638,"date":"2024-04-12T10:37:30","date_gmt":"2024-04-12T10:37:30","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=5638"},"modified":"2026-10-23T08:58:43","modified_gmt":"2026-10-23T08:58:43","slug":"checking-website-traffic-tools-and-methods-for-analysis","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/checking-website-traffic-tools-and-methods-for-analysis\/","title":{"rendered":"Checking Website Traffic: Tools and Methods for Analysis"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adlift.com\/in\/blog\/checking-website-traffic-tools-and-methods-for-analysis\/#Your_Site_vs_Any_Site_Which_Method_Do_You_Need\" >Your Site vs. Any Site: Which Method Do You Need?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adlift.com\/in\/blog\/checking-website-traffic-tools-and-methods-for-analysis\/#How_to_Check_Your_Own_Website_Traffic\" >How to Check Your Own Website Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adlift.com\/in\/blog\/checking-website-traffic-tools-and-methods-for-analysis\/#How_to_Check_Any_Websites_Traffic\" >How to Check Any Website&#8217;s Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adlift.com\/in\/blog\/checking-website-traffic-tools-and-methods-for-analysis\/#Website_Traffic_Tools_Compared_Pricing_and_Free_Limits\" >Website Traffic Tools Compared: Pricing and Free Limits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adlift.com\/in\/blog\/checking-website-traffic-tools-and-methods-for-analysis\/#How_to_Track_Traffic_From_AI_Search_and_ChatGPT\" >How to Track Traffic From AI Search and ChatGPT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adlift.com\/in\/blog\/checking-website-traffic-tools-and-methods-for-analysis\/#Measure_Analyze_Grow_Take_Control_of_Your_Website_Traffic\" >Measure, Analyze, Grow: Take Control of Your Website Traffic<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400\">You have created a website: the images, content, optimization, and security are all on point. But how do you know if everything is actually working? How do you know if people visit your site and purchase your products?<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is where website traffic statistics come into the picture. The data you get when you track website traffic gives you insight into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Who is visiting your website?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How many people are visiting your website?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How long are they staying?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What exactly are they doing on the site?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Why might they be leaving the site early?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">When you have all this data, you can find what&#8217;s lacking in your strategy and improve it. Sounds good, right? But the main question here is \u2013 <\/span><b>how to check website traffic?<\/b><\/p>\n<p><span style=\"font-weight: 400\">The answer depends on whose website you want to check. For your own site, you can see exact numbers in free tools like Google Analytics 4 and Google Search Console. For any other site, such as a competitor, you can only see estimates from third-party traffic checkers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s look at both methods, compare the best tools and their current pricing, and see how to track the growing share of visits that come from AI search tools like ChatGPT.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Site_vs_Any_Site_Which_Method_Do_You_Need\"><\/span>Your Site vs. Any Site: Which Method Do You Need?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Feature<\/b><\/td>\n<td><b>Check your own site<\/b><\/td>\n<td><b>Check any site<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Data type<\/b><\/td>\n<td><span style=\"font-weight: 400\">Actual, first-party data<\/span><\/td>\n<td><span style=\"font-weight: 400\">Estimates based on panels, clickstream and ranking data<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Access needed<\/b><\/td>\n<td><span style=\"font-weight: 400\">Admin access and a tracking code or verified property<\/span><\/td>\n<td><span style=\"font-weight: 400\">Just the domain name<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Best tools<\/b><\/td>\n<td><span style=\"font-weight: 400\">Google Analytics 4, Google Search Console, Hotjar<\/span><\/td>\n<td><span style=\"font-weight: 400\">Similarweb, Semrush, Ahrefs<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Use it for<\/b><\/td>\n<td><span style=\"font-weight: 400\">Measuring performance, conversions and user behavior<\/span><\/td>\n<td><span style=\"font-weight: 400\">Competitor research and market benchmarking<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Check_Your_Own_Website_Traffic\"><\/span>How to Check Your Own Website Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you own or manage the website, start with these tools. They show real visitor data, not estimates.<\/span><\/p>\n<p><b>Google Analytics 4 (GA4)<\/b><\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s start with the king of free website traffic tools. Google Analytics 4 gives you a full picture of visitor data along with key insights into their demographics and age.<\/span><\/p>\n<p><b>Why it&#8217;s good:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It&#8217;s free and best for beginners who want to learn how to measure website traffic.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It is compatible with multiple apps and tools like Google Ads, Google Search Console, AdSense, WordPress, Wix, Shopify, Zendesk, Facebook, Marketo, Hotjar, Semrush, Salesforce, Hootsuite, and more.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It is easy to set up.<\/span><\/li>\n<\/ul>\n<p><b>How to check your traffic in GA4:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to <\/span><b>Reports &gt; Acquisition &gt; Traffic acquisition<\/b><span style=\"font-weight: 400\"> to see sessions by channel, such as Organic Search, Direct, Referral, and the new AI Assistant channel.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to <\/span><b>Reports &gt; Engagement &gt; Pages and screens<\/b><span style=\"font-weight: 400\"> to see which pages get the most views.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use the date picker to compare periods and spot growth or drops.<\/span><\/li>\n<\/ul>\n<p><b>Google Search Console<\/b><\/p>\n<p><span style=\"font-weight: 400\">Google Search Console is Google&#8217;s free tool for site owners. GA4 shows what visitors do, while Search Console shows how they find you in Google Search.<\/span><\/p>\n<p><b>Why it&#8217;s good:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It is completely free once you verify your site.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The Performance report shows clicks, impressions, click-through rate and average position for your pages.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It shows the actual search queries that bring visitors to your site.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It now includes a Generative AI report that shows impressions from AI Overviews and AI Mode.<\/span><\/li>\n<\/ul>\n<p><b>Hotjar<\/b><\/p>\n<p><span style=\"font-weight: 400\">Hotjar is a bit of a different tool in this list. This behavioral analytics tool offers insights into website traffic by sharing details about heat maps and session recordings. In simple terms, this tool will not just help you check website traffic but also show how visitors are interacting with your website, action by action.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hotjar is now part of Contentsquare. Its free Basic plan covers up to 35 daily sessions, and paid Observe plans start at approximately \u20b93,100\/month.<\/span><\/p>\n<p><b>Why it&#8217;s good:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can track visitors&#8217; clicks, movements, and scrolls accurately.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can watch session replays to see actions step-by-step.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It also helps in monitoring the percentage of visitors taking specific actions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can utilize data segmentation for a deep understanding of key performance indicators.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Check_Any_Websites_Traffic\"><\/span>How to Check Any Website&#8217;s Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Want to see how much traffic a competitor gets? You can&#8217;t access their analytics, but third-party traffic checkers can estimate it, and our <a href=\"https:\/\/www.adlift.com\/in\/search-engine-optimization\/\">SEO services in India<\/a> can turn that competitor data into a plan. Treat these numbers as directional. They are useful for comparing sites and spotting trends, but they won&#8217;t match the site owner&#8217;s actual data.<\/span><\/p>\n<p><b>Similarweb<\/b><\/p>\n<p><span style=\"font-weight: 400\">One of the most popular tools to check any website&#8217;s traffic, Similarweb comes with multiple KPIs. Its free version shows a basic traffic overview, but limits you to the top 5 results per metric and 1 month of history. Paid Starter plans cost approximately \u20b919,300\/month, or about \u20b912,100\/month when billed annually.<\/span><\/p>\n<p><b>Why it&#8217;s good:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It has a user-friendly dashboard suitable for beginners and experts alike.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The platform is designed for easy customization.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can also get a competitive analysis of other websites.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It also offers funnel insights to improve your conversion rates.<\/span><\/li>\n<\/ul>\n<p><b>Semrush<\/b><\/p>\n<p><span style=\"font-weight: 400\">Semrush is an all-in-one SEO and traffic analysis tool that can offer detailed reports for any website. You can also use this tool for keyword research to boost SEO. It shares data on monthly traffic over time, traffic distribution by country, the keywords that bring the most traffic, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Its SEO Classic plans start at approximately \u20b913,500\/month. Full competitor traffic data sits in the Traffic &amp; Market Toolkit, which costs approximately \u20b928,000\/month. A free account gives you 10 reports per day, and most plans offer a 7-day free trial.<\/span><\/p>\n<p><b>Why it&#8217;s good:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It has a Bulk Traffic Analysis that lets you analyze traffic levels for multiple competitors at once.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It can also help in link building, content marketing, and social media management.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can filter website traffic reports by region so you can detect priority markets across the globe.<\/span><\/li>\n<\/ul>\n<p><b>Ahrefs<\/b><\/p>\n<p><span style=\"font-weight: 400\">Ahrefs is another popular tool to understand website traffic. It is best known for its large backlink and keyword index. Its website traffic report gives you detailed insights that are easy to filter.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Paid plans start at approximately \u20b92,800\/month for Starter and \u20b912,500\/month for Lite. Ahrefs also offers a free Traffic Checker that shows search traffic estimates for any website or page.<\/span><\/p>\n<p><b>Why it&#8217;s good:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It has a user-friendly interface for checking website traffic, so even beginners who have no idea can use it easily.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It also has an SEO audit tool to help you make technical tweaks for better ranking.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It&#8217;s known for its features like domain comparison, domain analysis, and rank tracker.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Website_Traffic_Tools_Compared_Pricing_and_Free_Limits\"><\/span>Website Traffic Tools Compared: Pricing and Free Limits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Tool<\/b><\/td>\n<td><b>Free option and limits<\/b><\/td>\n<td><b>Paid plans from (USD)<\/b><\/td>\n<td><b>Approx. INR<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Google Analytics 4<\/b><\/td>\n<td><span style=\"font-weight: 400\">Free (standard GA4)<\/span><\/td>\n<td><span style=\"font-weight: 400\">Free (GA4 360 custom-priced)<\/span><\/td>\n<td><span style=\"font-weight: 400\">Free<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Google Search Console<\/b><\/td>\n<td><span style=\"font-weight: 400\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400\">Free<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Hotjar<\/b><\/td>\n<td><span style=\"font-weight: 400\">Observe Basic: up to 35 daily sessions; 15-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400\">$39\/month (Observe Plus)<\/span><\/td>\n<td><span style=\"font-weight: 400\">~\u20b93,800\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Similarweb<\/b><\/td>\n<td><span style=\"font-weight: 400\">Free high-level sample with limited features; free trial available<\/span><\/td>\n<td><span style=\"font-weight: 400\">From $125\/month<\/span><\/td>\n<td><span style=\"font-weight: 400\">~\u20b912,100\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Semrush (SEO Toolkit)<\/b><\/td>\n<td><span style=\"font-weight: 400\">7-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400\">$139.95\/month (Pro)<\/span><\/td>\n<td><span style=\"font-weight: 400\">~\u20b913,500\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Semrush (Traffic &amp; Market Toolkit)<\/b><\/td>\n<td><span style=\"font-weight: 400\">7-day free trial<\/span><\/td>\n<td><span style=\"font-weight: 400\">$289\/month<\/span><\/td>\n<td><span style=\"font-weight: 400\">~\u20b928,000\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Semrush (Free account)<\/b><\/td>\n<td><span style=\"font-weight: 400\">10 reports per day<\/span><\/td>\n<td><span style=\"font-weight: 400\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400\">Free<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Ahrefs<\/b><\/td>\n<td><span style=\"font-weight: 400\">Free Traffic Checker; Ahrefs Free for your own site<\/span><\/td>\n<td><span style=\"font-weight: 400\">$29\/month (Starter); $129\/month (Lite)<\/span><\/td>\n<td><span style=\"font-weight: 400\">~\u20b92,800 \/ ~\u20b912,500 per month<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Ahrefs Traffic Checker<\/b><\/td>\n<td><span style=\"font-weight: 400\">Free search traffic estimates for any site<\/span><\/td>\n<td><span style=\"font-weight: 400\">Free<\/span><\/td>\n<td><span style=\"font-weight: 400\">Free<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>USD to INR rate<\/b><\/td>\n<td><span style=\"font-weight: 400\">\u20b996.76 = $1 (8 October 2026)<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u2014<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u2014<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i><span style=\"font-weight: 400\">Prices are approximate rupee conversions of USD list prices (\u20b996.76 = $1, October 2026), based on monthly billing. These tools usually bill in USD, so that the final amount may vary with exchange rates, bank forex charges and GST. Confirm current pricing on each tool&#8217;s website before you buy.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Track_Traffic_From_AI_Search_and_ChatGPT\"><\/span>How to Track Traffic From AI Search and ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">More people now find websites through AI tools like ChatGPT, Gemini, Perplexity and Claude. This traffic is still small for most sites, but it is growing. If you want the fuller picture, see our guide on <a href=\"https:\/\/www.adlift.com\/in\/blog\/measuring-ai-share-of-voice-the-step-by-step-tracking-guide\/\">measuring AI share of voice<\/a>, then use the steps below to measure it. <a href=\"https:\/\/www.adlift.com\/in\/ai-seo-services\/\">AI SEO services<\/a> are becoming part of every traffic strategy. Here is how to measure it.<\/span><\/p>\n<p><b>Check the AI Assistant Channel in GA4<\/b><\/p>\n<p><span style=\"font-weight: 400\">In May 2026, Google Analytics added a default &#8220;AI Assistant&#8221; channel. GA4 now groups sessions from recognized AI chatbots, such as ChatGPT, Gemini and Claude, under this channel with the medium &#8220;ai-assistant&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To view it, go to <\/span><b>Reports &gt; Acquisition &gt; Traffic acquisition<\/b><span style=\"font-weight: 400\"> and look for the AI Assistant row. Google has not published the full list of AI referrers it recognizes.<\/span><\/p>\n<p><b>Create a Custom Channel Group for Wider Coverage<\/b><\/p>\n<p><span style=\"font-weight: 400\">For AI tools that GA4 may not recognize, create your own channel group:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Go to <\/span><b>Admin &gt; Data display &gt; Channel groups<\/b><span style=\"font-weight: 400\"> and create a new group.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">Add a channel called <\/span><b>&#8220;AI Traffic&#8221;<\/b><span style=\"font-weight: 400\"> with the condition Source matches regex.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Paste this pattern:<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">^(chatgpt\\.com|chat\\.openai\\.com|perplexity\\.ai|www\\.perplexity\\.ai|gemini\\<br \/>\n.google\\.com|copilot\\.microsoft\\.com|claude\\.ai|chat\\.deepseek\\.com|grok\\.com|meta\\.ai)<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Move the rule above <\/span><b>Referral<\/b><span style=\"font-weight: 400\">, since GA4 applies rules from top to bottom.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400\">Save. Custom channel groups apply to historical data too.<\/span><\/li>\n<\/ul>\n<p><b>Look for utm_source=chatgpt.com<\/b><\/p>\n<p><span style=\"font-weight: 400\">ChatGPT on the web often adds utm_source=chatgpt.com to the links it cites. Filter your Traffic acquisition report by session source to find these visits.<\/span><\/p>\n<p><b>Use Search Console for AI Overviews and AI Mode<\/b><\/p>\n<p><span style=\"font-weight: 400\">Clicks from Google&#8217;s AI Overviews and AI Mode come through the normal Google Search domain. GA4 therefore counts them as Organic Search, not AI traffic. Search Console&#8217;s Generative AI report shows how often your pages appeared in these features, and <a href=\"https:\/\/www.adlift.com\/in\/aio-service\/\">AI Overview optimization<\/a> is how you turn those impressions into citations and clicks.<\/span><\/p>\n<p><b>Know the Limits of AI Traffic Data<\/b><\/p>\n<p><b>Missing referrers:<\/b><span style=\"font-weight: 400\"> Many visits from AI mobile apps arrive without a referrer and show up as Direct traffic.<\/span><\/p>\n<p><b>Undercounting:<\/b><span style=\"font-weight: 400\"> Your AI traffic numbers are a minimum, not a full count.<\/span><\/p>\n<p><b>Visibility is not traffic:<\/b><span style=\"font-weight: 400\"> AI tools often answer questions without a click, so track brand mentions and citations alongside visits and use <a href=\"https:\/\/www.adlift.com\/in\/generative-engine-optimization-services\/\">generative engine optimization services<\/a> to earn more of those citations.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Measure_Analyze_Grow_Take_Control_of_Your_Website_Traffic\"><\/span>Measure, Analyze, Grow: Take Control of Your Website Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Measuring website traffic is a non-negotiable for running a successful website. Use GA4 and Search Console to understand your own site, traffic checkers to benchmark competitors, and AI traffic tracking to see how AI search is changing the way people find you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here at AdLift, our <a href=\"https:\/\/www.adlift.com\/in\/search-engine-optimization\/\">SEO services in India<\/a> use advanced tools to analyze how we can help clients get more traffic and conversions. Some of our clients have witnessed a whopping 47% traffic improvement, along with higher rankings. If you wish to grow your site, feel free to connect with us.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have created a website: the images, content, optimization, and security are all on point. But how do you know if everything is actually working? How do you know if people visit your site and purchase your products? This is where website traffic statistics come into the picture. The data you get when you track &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/checking-website-traffic-tools-and-methods-for-analysis\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Checking Website Traffic: Tools and Methods for Analysis&#8221;<\/span><\/a><\/p>\n","protected":false},"author":110,"featured_media":5639,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"coauthors":[122],"class_list":["post-5638","blog_post","type-blog_post","status-publish","format-standard","has-post-thumbnail","hentry","blog-category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Check Website Traffic: Google Analytics, Tools &amp; More<\/title>\n<meta name=\"description\" content=\"Check traffic of your website easily! Enlist the best website traffic analysis tools to track, measure, and optimize your site&#039;s performance today\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/checking-website-traffic-tools-and-methods-for-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Check Website Traffic: Google Analytics, Tools &amp; More\" \/>\n<meta property=\"og:description\" content=\"Check traffic of your website easily! Enlist the best website traffic analysis tools to track, measure, and optimize your site&#039;s performance today\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/checking-website-traffic-tools-and-methods-for-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T08:58:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2024\/04\/Monitor-uour-website-traffic.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@adliftindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Anjali Jaiswal\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Check Website Traffic: Google Analytics, Tools & More","description":"Check traffic of your website easily! 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