{"id":576,"date":"2018-09-25T07:37:47","date_gmt":"2018-09-25T07:37:47","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=576"},"modified":"2022-10-18T06:35:19","modified_gmt":"2022-10-18T06:35:19","slug":"complete-seo-checklist-new-website-2018","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/complete-seo-checklist-new-website-2018\/","title":{"rendered":"The Complete SEO Checklist for New Website in 2018"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/complete-seo-checklist-new-website-2018\/#Keyword_Research_Checklist title=\"Keyword Research Checklist\">Keyword Research Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/complete-seo-checklist-new-website-2018\/#Technical_Analysis_Checklist title=\"Technical Analysis Checklist\">Technical Analysis Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/complete-seo-checklist-new-website-2018\/#On-Page_SEO_Checklist title=\"On-Page SEO Checklist\">On-Page SEO Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/complete-seo-checklist-new-website-2018\/#Competitive_Analysis_Checklist title=\"Competitive Analysis Checklist\">Competitive Analysis Checklist<\/a><\/li><\/ul><\/nav><\/div>\n<p><a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/ target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Optimization<\/a> (SEO) is among the most critical processes to rank any website on SERP. If you are looking for an SEO checklist to follow and optimise your website for Google or any search engine, then this is where your search ends.<\/p>\n<p>In the coming weeks, we will provide an extensive guide for the below mentioned SEO checklist that you should follow when performing an SEO Audit.<\/p>\n<ul>\n<li>Keyword Research Checklist<\/li>\n<li>Technical Analysis Checklist<\/li>\n<li>On-Page SEO Checklist<\/li>\n<li>Competitive Analysis Checklist<\/li>\n<\/ul>\n<p>Before moving to the checklist, you should complete the following tasks on your website:<\/p>\n<ol>\n<li><strong>Setup Google Search Console<\/strong> \u2013 This should be the first task on your list, especially for an entirely new website.<\/li>\n<\/ol>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-577\" title=\"Google Search Console\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/Google-Search-Console.png\" alt=\"Google Search Console\" width=\"650\" height=\"291\" \/><\/p>\n<p>Google Search Console provides data on a website\u2019s performance in search results. Below are the most useful features you can use in Google Search Console:<\/p>\n<ul>\n<li>Keywords (Branded &amp; Non-Branded) that are getting the most traffic<\/li>\n<li>The average keyword position in Google Search<\/li>\n<li>Submitting a sitemap<\/li>\n<li>Fixing errors on a website<\/li>\n<\/ul>\n<p>Receiving messages from the Google Search team, if your website has any error(s) and more.<\/p>\n<ol start=\"2\">\n<li><strong>Setup Google Analytics Account\u00a0<\/strong>\u2013 This is where you will find detailed information about the users who are visiting your website. It will show where the users are coming from.<\/li>\n<\/ol>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-579\" title=\"Google Analytics Setup\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/Google-Analytics-Setup.png\" alt=\"Google Analytics Setup\" width=\"650\" height=\"314\" \/><\/p>\n<p>Google Analytics has many useful insights related to your website traffic and how users find and use your website. Some of the useful features are:<\/p>\n<ul>\n<li>Total number of users (traffic) are coming to the website<\/li>\n<li>The number of users coming to your website using Search Engines (Organic Traffic)<\/li>\n<li>The landing pages on the website getting most of the traffic<\/li>\n<li>Website\u2019s average bounce rate<\/li>\n<li>Website traffic \u2013 is it increasing or decreasing?<\/li>\n<li>Track how many users are submitting a query through your \u2018contact us\u2019 form<\/li>\n<li>Which websites or, search engines are getting you the most traffic?<\/li>\n<\/ul>\n<p>So, once you are done with these two steps, it is the time to focus on our main SEO Checklist.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_Research_Checklist\"><\/span><strong>Keyword Research Checklist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword research is the most important part of <a href=https:\/\/www.adlift.com\/in\/search-engine-optimization\/ target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Optimization<\/a> and should be on the top of your to-do list. You cannot do much without a thorough \u2018keyword research\u2019 for your website. Through this process, you will find your target audience, learn the topics, and keywords and phrases your audience will use to find your website. So, in this checklist, we will guide you through the process on \u2018how-to find most relevant keywords,\u2019 for your website and what kind of keyword search tools you can use to do the keyword research.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technical_Analysis_Checklist\"><\/span><strong>Technical Analysis Checklist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technical SEO is a highly important part of the complete SEO process. If it is not properly implemented, it will easily break your website. However, the best part is that it is not as hard as it sounds. Below are some points that we\u2019ll cover in our technical analysis checklist:<\/p>\n<ul>\n<li><strong>Canonical Issue<\/strong> \u2013 Canonical URLs are those URLs which have the same content, but the URL is different. We use the canonical tag to avoid issues with duplicate content.<\/li>\n<li><strong>XML Sitemap<\/strong> \u2013 XML sitemap is an .xml file that has all the pages of your website. Search engines like Google can use the XML sitemap as a guide when crawling your website.<\/li>\n<li><strong>URL Structure<\/strong> \u2013 Defining a user and search engine friendly directory structure is among the best practices for SEO. It helps the website and improves user navigation. It is important to note that the website is crawled and indexed by search engines. To solve this, it is necessary to optimize meta codes, fix CSS issues and JavaScript.<\/li>\n<li><strong>Site Errors<\/strong> \u2013 Check your website\u2019s health using tools like Google Webmasters and Bing Webmasters to fix crawl errors such as 4xx and 5xx errors, inaccessible pages in the XML sitemap, and soft 404 errors.<\/li>\n<li><strong>SSL &amp; HTTPS \u2013 <\/strong><a href=https:\/\/searchengineland.com\/effective-july-2018-googles-chrome-browser-will-mark-non-https-sites-as-not-secure-291623 rel=\"nofollow\">According to the new Google update<\/a>, HTTPS is a now one of the ranking factors. Previously, it was only significant for eCommerce websites, but now it is essential for all websites present on the internet.<\/li>\n<li><strong>Pagination<\/strong> \u2013 Logically connect content on multiple pages using Pagination, improve crawl depth and fix duplicate content issues.<\/li>\n<li><strong>Site Speed<\/strong> \u2013 Good site speed offers a better User Experience (UX) and conversions. It is necessary to optimise website speed across different platforms, e. desktop and mobile. The process includes optimization of JS, CSS with making sure the user experience is good.<\/li>\n<li><strong>Mobile Friendly <\/strong>\u2013 Optimizing your website for smartphone crawlers and prioritise user experience for better SEO results. Strategy and execution include \u2013 the creation of mobile-friendly URLs, site structure, and fixing faulty redirects.<\/li>\n<\/ul>\n<h2><a href=https:\/\/www.adlift.com\/in\/blog\/on-page-seo\/><strong>On-Page SEO Checklist<\/strong><\/a><\/h2>\n<p>Once you are done with the technical part, the next most important part is optimising your website\u2019s On-Page SEO. In this checklist we will cover the following points:<\/p>\n<ul>\n<li><strong>SEO Friendly URLs<\/strong> \u2013 It helps search engines to know what your page is all about. That is why it is important to add our main keywords in the URL.<\/li>\n<li><strong>Meta Title <\/strong>\u2013 The page title is one of the most critical factors that help in getting a page ranked on a search engine. Your website needs to have a unique title tag for each page with the targeted keywords.<\/li>\n<li><strong>Meta Description \u2013 <\/strong>Like the title tag, all your website pages need to have a unique and relevant meta description.<\/li>\n<li><strong>Header Tag \u2013<\/strong> Optimize each page\u2019s heading tags like H1, H2 and more to direct Google crawlers in identifying the theme of a page and help that page rank better.<\/li>\n<li><strong>Duplicate &amp; Hidden Content \u2013<\/strong> It is necessary to fix issues like multiple URLs that point to the same Not following this practice dilutes the page authority and also creates duplicate content issues. Furthermore, analysing the HTML code of all pages to check content crawled by search engine bots is the same.<\/li>\n<li><strong>Image Alt Tag \u2013<\/strong> All images on your website should have alt text. It helps search engines to understand what an image is about.<\/li>\n<li><strong>Structured Data \u2013<\/strong> Though it is not as crucial as points mentioned above, schema markup gives search engines a better understanding of the segment and category of your subject matter.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Competitive_Analysis_Checklist\"><\/span><strong>Competitive Analysis Checklist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this analysis, you will get a better understanding of your competitors and where they stand to help you define your goals. In this analysis, we will cover the below-mentioned points:<\/p>\n<ul>\n<li><strong>Identify your competitors<\/strong> \u2013 The first step is to find out your top 4-5 competitors. <a href=https:\/\/www.semrush.com target=\"_blank\" rel=\"noopener noreferrer\" rel=\"nofollow\">SEMrush<\/a>, <a href=https:\/\/moz.com target=\"_blank\" rel=\"noopener noreferrer\" rel=\"nofollow\">MOZ<\/a>, <a href=https:\/\/www.similarweb.com target=\"_blank\" rel=\"noopener noreferrer\" rel=\"nofollow\">SimilarWeb<\/a>, <a href=https:\/\/ahrefs.com\/ target=\"_blank\" rel=\"noopener noreferrer\" rel=\"nofollow\">Ahrefs<\/a> are some of the top SEO tools that can help find competitors who are strong in organic searches.<\/li>\n<li><strong>Competitor\u2019s Backlink Gap Analysis<\/strong> \u2013 You\u2019ll get to know from where your competitors are getting backlinks, are they coming from high authority sites? Once it is analyzed, you can build your website\u2019s backlink basis those sites.<\/li>\n<li><strong>Keyword Gap<\/strong> \u2013 By doing a keyword gap analysis, you will get to know the keywords your competitors are ranking on. It will also show the keywords where you are failing.<\/li>\n<li><strong>Content Gap Analysis <\/strong>\u2013 This is where you\u2019ll find if your competitors have any specific landing pages which your website doesn\u2019t, and if there is any opportunity to create these landing pages for your website to target new keywords<\/li>\n<\/ul>\n<p><strong>Conclusion:\u00a0<\/strong>By following this step-by-step SEO checklist right, you will witness improvement to your website\u2019s traffic. Do let us know in the comments section if you want to know anything more specific about SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is among the most critical processes to rank any website on SERP. If you are looking for an SEO checklist to follow and optimise your website for Google or any search engine, then this is where your search ends. In the coming weeks, we will provide an extensive guide for the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/complete-seo-checklist-new-website-2018\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Complete SEO Checklist for New Website in 2018&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":2072,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete SEO Checklist for New Website in 2018 - AdLift India<\/title>\n<meta name=\"description\" content=\"SEO is one of the most important part to rank any website in SERP. 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