{"id":585,"date":"2018-09-25T10:32:27","date_gmt":"2018-09-25T10:32:27","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=585"},"modified":"2025-02-24T13:00:22","modified_gmt":"2025-02-24T13:00:22","slug":"missing-potential-leads-mobile-app-marketing-target","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/","title":{"rendered":"Missing Out on Potential Leads? Mobile App Marketing Should be Your Target"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/#Mobile_Apps_Marketing_Strategy_Apps_Store_Optimization_ASO title=\"Mobile Apps Marketing Strategy: Apps Store Optimization (ASO)\">Mobile Apps Marketing Strategy: Apps Store Optimization (ASO)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/#App_Title_Optimizations title=\"App Title Optimizations\">App Title Optimizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/#App_Store_Description_Optimization title=\"App Store Description Optimization\">App Store Description Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/#App_Icon title=\"App Icon\">App Icon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/#Choose_the_Right_Category_for_Your_App title=\"Choose the Right Category for Your App\">Choose the Right Category for Your App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/#App_Keyword_Optimizations title=\"App Keyword Optimizations\">App Keyword Optimizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/#App_Screenshots_and_Videos title=\"App Screenshots and Videos\">App Screenshots and Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/#App_Pricing title=\"App Pricing\">App Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/#Regular_App_Updates title=\"Regular App Updates\">Regular App Updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/#App_Reviews_and_Rating title=\"App Reviews and Rating\">App Reviews and Rating<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Coming up with a brand-new idea for a business app is easy. The tough part is to promote and market it in a way that the app reaches its target audience.<\/p>\n<p>So, if you are looking for a successful app marketing for your newly launched app or wish to upgrade the strategy for the existing one, you are at the right place. Follow the procedure below to increase your app downloads on both Android and iOS.<\/p>\n<p>But first, one needs to know their target audience and have a fair idea about how to approach them as well as why they need their services. App store optimization helps the app by \u2013<\/p>\n<ol>\n<li>Making it easily discoverable on the App stores<\/li>\n<li>Increasing the number of app downloads<\/li>\n<li>Increasing the number of app reviews &amp; referrals<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Mobile_Apps_Marketing_Strategy_Apps_Store_Optimization_ASO\"><\/span><strong>Mobile Apps Marketing Strategy: Apps Store Optimization (ASO)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>App Store Optimisation is the key to promote &amp; optimize the website in the app store as well as web search so that user can easily find out the app. Below are some key factors which one must implement for app\u2019s better optimisation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Title_Optimizations\"><\/span><strong>App Title Optimizations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-587\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/ASO-AdLift.png\" alt=\"ASO- AdLift\" width=\"636\" height=\"194\" \/><\/p>\n<p>The title of the app is a critical factor for any app to rank better. The user can easily search &amp; understand the app. App title should be simple, and such that it defines the app functions accurately. Furthermore, the app should also be well optimised with the keywords. One should keep in mind that the app tile should be under 50 characters.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Store_Description_Optimization\"><\/span><strong>App Store Description Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The description is as important as the app title. One must define every service and benefit that the app offers clearly in the description. A crisp and accurate description aids in increasing the number of app downloads. For better app optimization, the description should be optimized but well, but not stuffed with keywords. Yes, keywords are essential for ranking the app and should be present in the descriptions. Excessive use of keywords in the description, can negatively impact with users as well as the search engines.<\/p>\n<p>A clear description, we can inform the potential users\/customers about the usefulness of the app while convincing them to install it. However, while creating a description for the app, one must optimise the first few lines in a way that it grabs the audience\u2019s attention. Also, bullet points are a great way to highlight the critical features of the app.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Icon\"><\/span><strong>App Icon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To define the app name, there is a 12-character limit. The app name displays under the app icon. Yes, the App icon is the first impression on the potential users who are searching endless apps in the app store. So, it should be unique, creative and always updated.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-588\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/App-Icons-AdLift.png\" alt=\"App Icons -AdLift\" width=\"516\" height=\"165\" \/><\/p>\n<p>For iOS, the size parameters given below should be kept in mind:<\/p>\n<ul>\n<li>The size of the icon should be 1024&#215;1024 pixels<\/li>\n<li>Apple OS size should be 180 X 180 pixels<\/li>\n<li>Navigation Icons size should be 66 X 66 pixels<\/li>\n<li>Tab bar size should be 75 X 75 pixels<\/li>\n<\/ul>\n<p>For Android App icons,<\/p>\n<ul>\n<li>Google play store apps icon size should be 512 X 512 pixels<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Choose_the_Right_Category_for_Your_App\"><\/span><strong>Choose the Right Category for Your App<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is nothing more damaging than the app being promoted in the wrong category. To reach the target audience with ease, the app should be updated in the right category. If the app is updated in the wrong category, the target audience might not be able to see it.<\/p>\n<p>Both Google Play Store and Apple Store offer many categories from which one can choose according to their business&#8217;s benefits. For example, App Stores offer 25+ categories as well as an option of \u2018other category\u2019. So, if the app doesn\u2019t fall in any of the specified categories, one can always opt for the other category.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-589\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/App-Category-AdLift.png\" alt=\"App Category - AdLift\" width=\"634\" height=\"253\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Keyword_Optimizations\"><\/span><strong>App Keyword Optimizations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To optimize the app for any platform, keywords play an important role. Keywords are required for the title, description, term line and more. So, choose the keywords wisely because with the right keywords, the app will start appearing in the search result. One must think like users while conducting the keyword research and think how they will search for an app. However, they must keep in mind that there are limited words (100) in the app platform to insert keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Screenshots_and_Videos\"><\/span><strong>App Screenshots and Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first impression of any app are the screenshots and videos because every app has unique functionality. The demo videos and screenshots define the features of the app. Screenshots should be creatively designed in a way that they attract users to download the app. Screenshots and videos help in increasing app downloads.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-590 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/App-Screenshot-AdLift.png\" alt=\"App Screenshot - AdLift\" width=\"618\" height=\"305\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 8pt;\">Image Credit: computerhope<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Pricing\"><\/span><strong>App Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is advised to conduct a thorough market research before finalizing the app price. Why? \u00a0Because in this competitive era there are many similar apps in the app stores.<\/p>\n<p>Here are the few pricing options available on the app stores.<\/p>\n<ul>\n<li><strong>Free<\/strong> <strong>Apps<\/strong><\/li>\n<\/ul>\n<p>It always depends on the business and how one wants to promote their business in front of users. Making the app available for free is the best practice if someone is looking at promoting and encouraging customer loyalty. Its help to increase the app download.<\/p>\n<ul>\n<li><strong>Paid Apps<\/strong><\/li>\n<\/ul>\n<p>If making money is the agenda, then making the app available for a price will help. However, again, it depends on the business motive. Market research plays a critical role while defining the price for the app. Why? Because if many apps are offering similar functionality, it is better to keep the app download cost the same or less. One should always remember, users, focus more on free apps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Regular_App_Updates\"><\/span><strong>Regular App Updates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Users always look for apps that are frequently updated. If the app is not updated regularly, this might affect the number of downloads over a period of time. The app update is a primary ranking factor as regular app changes remind app algorithms that the particular app continually adds new features while attracting more users.<\/p>\n<p>An app update includes many features like &#8211;<\/p>\n<ul>\n<li>Change\/update in the app title<\/li>\n<li>Update in the app description<\/li>\n<li>Upgrading the app functionality<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"App_Reviews_and_Rating\"><\/span><strong>App Reviews and Rating<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Last but of not a least, high quality and authentic reviews and rating create high possibilities of increasing the app\u2019s ranking in the app stores as well as web search results.<\/p>\n<p>Review and ratings play a significant role in engaging the users and often vigour them to download the app. They are also important for the customer\u2019s satisfaction point of view.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coming up with a brand-new idea for a business app is easy. The tough part is to promote and market it in a way that the app reaches its target audience. So, if you are looking for a successful app marketing for your newly launched app or wish to upgrade the strategy for the existing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/missing-potential-leads-mobile-app-marketing-target\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Missing Out on Potential Leads? Mobile App Marketing Should be Your Target&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":2071,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[55,56,57],"blog-category":[22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Store Optimization (ASO): Proven Strategies for More Downloads<\/title>\n<meta name=\"description\" content=\"Coming up with a brand-new idea for a business app is easy. 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