{"id":596,"date":"2018-09-26T03:49:38","date_gmt":"2018-09-26T03:49:38","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=596"},"modified":"2024-05-28T04:58:48","modified_gmt":"2024-05-28T04:58:48","slug":"understanding-difference-bounce-exit-rate","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/","title":{"rendered":"Understanding the Difference Between Bounce &amp; Exit Rate"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#Difference_Between_Bounce_and_Exit_Rate title=\"Difference Between Bounce and Exit Rate\">Difference Between Bounce and Exit Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#Lets_dive_into_the_definition_of_these_metrics title=\"Let\u2019s dive into the definition of these metrics\">Let\u2019s dive into the definition of these metrics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#The_Most_Important_Metric title=\"The Most Important Metric\">The Most Important Metric<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#How_to_Deal_with_High_Exit_Rate_Pages title=\"How to Deal with High Exit Rate Pages?\">How to Deal with High Exit Rate Pages?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#Frequently_Asked_Questions title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#Q_How_can_I_reduce_the_bounce_rate_on_my_website title=\" Q: How can I reduce the bounce rate on my website? \"> Q: How can I reduce the bounce rate on my website? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#Q_How_can_I_reduce_the_exit_rate_on_my_website title=\" Q: How can I reduce the exit rate on my website? \"> Q: How can I reduce the exit rate on my website? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#Q_How_does_the_bounce_rate_affect_my_websites_SEO title=\" Q: How does the bounce rate affect my website&#8217;s SEO? \"> Q: How does the bounce rate affect my website&#8217;s SEO? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#Q_How_does_the_exit_rate_affect_my_websites_SEO title=\" Q: How does the exit rate affect my website&#8217;s SEO? \"> Q: How does the exit rate affect my website&#8217;s SEO? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#Q_How_can_I_track_the_bounce_rate_and_exit_rate_on_my_website title=\" Q: How can I track the bounce rate and exit rate on my website? \"> Q: How can I track the bounce rate and exit rate on my website? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#Q_How_can_I_use_Google_Analytics_to_understand_the_bounce_rate_and_exit_rate title=\" Q: How can I use Google Analytics to understand the bounce rate and exit rate? \"> Q: How can I use Google Analytics to understand the bounce rate and exit rate? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/#Q_How_can_I_improve_the_user_experience_on_my_website_to_reduce_the_bounce_rate_and_exit_rate title=\" Q: How can I improve the user experience on my website to reduce the bounce rate and exit rate? \"> Q: How can I improve the user experience on my website to reduce the bounce rate and exit rate? <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>We have spent much time in comprehending the <a href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/>bounce rate metric<\/a>, and its impact on web pages and a website as a whole. However, Google Analytics has another critical metric called \u2018Exit Rate\u2019, that cannot be ignored and is equally important to understand. Unfortunately, these two metrics are misunderstood a lot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Difference_Between_Bounce_and_Exit_Rate\"><\/span>Difference Between Bounce and Exit Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-597 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/Bounce-Rate-Versus-Exit-Rate.png\" alt=\"Bounce Rate Versus Exit rate \" width=\"795\" height=\"402\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lets_dive_into_the_definition_of_these_metrics\"><\/span><strong>Let\u2019s dive into the definition of these metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bounce Rate is the percentage of visitors visiting a webpage and then \u2018bounce back\u2019 or leave that page immediately without visiting any other web pages on the website they are navigating.<br \/>\nOn the other hand, Exit Rate is the percentage of visitors that leave a website from that page. In Exit Rate, the visitors have viewed more than one page in a session.<br \/>\nThere is a difference, however. Let\u2019s understand the Exit Rate with the following example:<br \/>\nA user visited your website via organic search listing. They read your blog, then visited the \u2018about us\u2019 section and finally landed on the \u2018contact us\u2019 page where they clicked on the \u2018contact us\u2019 link to fill the signup form. After filling the form, they exited the page.<br \/>\nThe user exited from the \u2018<a href=https:\/\/www.adlift.com\/in\/contact-us\/>Contact Us<\/a>\u2019 page. In contrast, if the user would have visited the website via an organic search listing and left without visiting any other page, in that situation, we would call it a \u2018bounce.\u2019<\/p>\n<h4><span class=\"ez-toc-section\" id=\"The_Most_Important_Metric\"><\/span><strong>The Most Important Metric<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-3464 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/Understanding-Bounce-Rate-Versus-Exit-Rate.webp\" alt=\"The Most Important Metric\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/Understanding-Bounce-Rate-Versus-Exit-Rate.webp 1000w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/Understanding-Bounce-Rate-Versus-Exit-Rate-300x200.webp 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/09\/Understanding-Bounce-Rate-Versus-Exit-Rate-768x512.webp 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p>Analysing both the metrics is critical. One metric is not enough to provide any actionable insight. Let\u2019s understand how.<br \/>\n<a href=https:\/\/www.adlift.com\/in\/blog\/bounce-rate-reduce\/>Bounce Rate<\/a> can easily highlight the problem relating to the content, site quality and website loading time. It will provide the reason for the loss of a user when they land on a specific page.<br \/>\nWhereas, Exit Rate helps in identifying the problems in the conversion path or user buying journey. This metric gives an overview of how users navigate the website which further helps in determining the loopholes. Therefore, the choice of metrics should be based on the problem area.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Deal_with_High_Exit_Rate_Pages\"><\/span><strong>How to Deal with High Exit Rate Pages?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Exit Rate percentage depends on the type of web pages. For example \u2013 The Contact Us page will have a high exit percentage because people are navigating to locate the address or phone number and may convert differently. So, the high exit percentage is not alarming. Whereas, if the high exit percentage is on the product or service page, then there is a loss of revenue. This is where it is critical to analyse why people are abandoning a particular page and the <a href=https:\/\/support.google.com\/analytics\/answer\/2785577?hl=en rel=\"nofollow\">behaviour flow<\/a>.<br \/>\nHere are some factors that help in reducing the high exit rate:<\/p>\n<p>Easy Navigation \u2013 User experience (UX) is paramount. Navigating through the website should be smooth and less complicated. Even the visitor who\u2019s visiting for the first time should not have any problem while browsing the website.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Call to Action<\/span><\/strong> \u2013 The CTA (Call to Action) button should be strategically placed on the key web pages such as the ones the oversee maximum conversions. Strategic placement removes the ambiguity from a visitor\u2019s mind about where the click will take them.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">External Link in New Tab<\/span><\/strong> \u2013 All anchor links should open in a new tab to lower the <a href=https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/>exit rate<\/a>. By adopting this practice, the visitor will never be forced to leave the page immediately.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Provide Information Before \u2018Add to Cart\u2019<\/span><\/strong> \u2013 Transparency is a key to reducing the exit rate during the user buying journey.<br \/>\n\u2022 Be transparent about the charges like shipping &amp; other costs<br \/>\n\u2022 Provide information such as reviews from past visitors for prompt conversion<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Analysis of Site Search Terms<\/span><\/strong> \u2013 Sometimes the resulting pages from the search term have a high exit rate. Analyse the search term on the website and see the corresponding web pages. If people are searching for unrelated terms via a search engine, analyse the cause of the issue.<\/p>\n<section class=\"seo-dk faq-dk\">\n<div class=\"container\">\n<div class=\"seo-dk-in\">\n<div class=\"heading-typ6-dk\">\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div id=\"accordionExample\" class=\"accordion mt-5\">\n<div class=\"card\">\n<div id=\"headingEleven\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"Q_How_can_I_reduce_the_bounce_rate_on_my_website\"><\/span><button class=\"btn btn-link btn-block text-left\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseEleven\" aria-expanded=\"true\" aria-controls=\"collapseEleven\"> Q: How can I reduce the bounce rate on my website? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseEleven\" class=\"collapse show\" aria-labelledby=\"headingEleven\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">Reducing bounce rate involves optimizing web content on the page and performing off-page SEO activities. The combined effort of SEO practices must reduce page load speed, enhance the user interface, improve user experience, and make the content unique and engaging. In addition, keep a check of SSL and other important security certifications to reduce bounce rate.<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingTwelve\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"Q_How_can_I_reduce_the_exit_rate_on_my_website\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseTwelve\" aria-expanded=\"false\" aria-controls=\"collapseTwelve\"> Q: How can I reduce the exit rate on my website? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseTwelve\" class=\"collapse\" aria-labelledby=\"headingTwelve\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">One of the main reasons why users exit a website is less relevant content on one page. In addition to rectifying that, you can control the number of links in your content to prevent users from shifting to another page.<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingThirteen\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"Q_How_does_the_bounce_rate_affect_my_websites_SEO\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseThirteen\" aria-expanded=\"false\" aria-controls=\"collapseThirteen\"> Q: How does the bounce rate affect my website&#8217;s SEO? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseThirteen\" class=\"collapse\" aria-labelledby=\"headingThirteen\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">Bounce rate plays a significant role in a website\u2019s SEO performance. A high bounce rate can degrade the credibility and reliability of your website in the eyes of crawlers. As a result, the SEO ranking starts to dip, which is a sign of poor SEO performance.<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingFourteen\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"Q_How_does_the_exit_rate_affect_my_websites_SEO\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseFourteen\" aria-expanded=\"false\" aria-controls=\"collapseFourteen\"> Q: How does the exit rate affect my website&#8217;s SEO? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseFourteen\" class=\"collapse\" aria-labelledby=\"headingFourteen\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">An increased exit rate is a sign of a poor buyer\u2019s journey, which means the chances of conversion are less. This results in reduced trust amongst the audience, causing fewer visits and ultimately impacting the SEO ranking.<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingFifteen\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"Q_How_can_I_track_the_bounce_rate_and_exit_rate_on_my_website\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseFifteen\" aria-expanded=\"false\" aria-controls=\"collapseFifteen\"> Q: How can I track the bounce rate and exit rate on my website? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseFifteen\" class=\"collapse\" aria-labelledby=\"headingFifteen\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">There are multiple third-party platforms that may help to track the bounce rate and exit rate on your website. However, the Analytics tool offered by Google is one of the most accurate ways to track these things.<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingSixteen\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"Q_How_can_I_use_Google_Analytics_to_understand_the_bounce_rate_and_exit_rate\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseSixteen\" aria-expanded=\"false\" aria-controls=\"collapseSixteen\"> Q: How can I use Google Analytics to understand the bounce rate and exit rate? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseSixteen\" class=\"collapse\" aria-labelledby=\"headingSixteen\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">Google Analytics does not provide any raw data. Instead, it automatically calculates the bounce rate and exit rate using metrics. You can access them by going to the site behavior section under the reporting section, where you can get this information by clicking on \u2018site content.\u2019<\/div>\n<\/div>\n<\/div>\n<div class=\"card\">\n<div id=\"headingSeventeen\" class=\"card-header\">\n<h3 class=\"acc-h\"><span class=\"ez-toc-section\" id=\"Q_How_can_I_improve_the_user_experience_on_my_website_to_reduce_the_bounce_rate_and_exit_rate\"><\/span><button class=\"btn btn-link btn-block text-left collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapseSeventeen\" aria-expanded=\"false\" aria-controls=\"collapseSeventeen\"> Q: How can I improve the user experience on my website to reduce the bounce rate and exit rate? <\/button><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/div>\n<div id=\"collapseSeventeen\" class=\"collapse\" aria-labelledby=\"headingSeventeen\" data-parent=\"#accordionExample\">\n<div class=\"card-body\">There are multiple optimization tactics which one may utilize to improvise the user experience. The most important part is to work on content optimization, making user navigation easier, and changing the setting to open external links in another tab. These simple techniques can make a significant impact.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>We have spent much time in comprehending the bounce rate metric, and its impact on web pages and a website as a whole. However, Google Analytics has another critical metric called \u2018Exit Rate\u2019, that cannot be ignored and is equally important to understand. Unfortunately, these two metrics are misunderstood a lot. Difference Between Bounce and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/understanding-difference-bounce-exit-rate\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Understanding the Difference Between Bounce &amp; Exit Rate&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":2070,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[38,39],"blog-category":[19,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bounce Rate vs Exit Rate| Understand The Difference| Adlift<\/title>\n<meta name=\"description\" content=\"Bounce rate and exit rate is one of the two confusing metric in Google analytics,understand the difference and the actionable insights for your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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