{"id":636,"date":"2018-10-01T12:08:36","date_gmt":"2018-10-01T12:08:36","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=636"},"modified":"2024-05-28T05:01:04","modified_gmt":"2024-05-28T05:01:04","slug":"schema-important-seo","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/","title":{"rendered":"What Is Schema and Why is it Important In SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/#What_is_Schema title=\"What is Schema:\">What is Schema:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/#Type_of_Schema title=\"Type of Schema:\">Type of Schema:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/#Organization_Schema_Mark-up title=\"Organization Schema Mark-up\">Organization Schema Mark-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/#WebSite_Schema_Mark-up title=\"WebSite Schema Mark-up\">WebSite Schema Mark-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/#Breadcrumbs_Mark-up title=\"Breadcrumbs Mark-up\">Breadcrumbs Mark-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/#Site_Navigation_Schema_Mark-up title=\"Site Navigation Schema Mark-up\">Site Navigation Schema Mark-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/#Schema_Rating_Mark-up title=\"Schema Rating Mark-up\">Schema Rating Mark-up<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/#Benefits_of_Schema title=\"Benefits of Schema\">Benefits of Schema<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/#Conclusion title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Schema\"><\/span>What is Schema:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Schema markup is a form of microdata that is found at Schema.org. Once it is added to a webpage, it creates a rich snippet which appears in search results.<br \/>\nTop search engines \u2013 including Google, Yahoo, Bing, and Yandex \u2013 first started collaborating to create Schema.org, back in 2011.<br \/>\nSchema markup assists search engines like Google, Yahoo, and Bing to take information present on the web pages and provide richer results making it easier for users to find the right web pages.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-639\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/10\/What-is-Schema.png\" alt=\"What is Schema\" width=\"692\" height=\"284\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Type_of_Schema\"><\/span>Type of Schema:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We can use these <a href=https:\/\/www.adlift.com\/in\/blog\/schema-markup-the-what-how-and-why-of-it\/>schema markup<\/a> codes across all types of websites. They are specific for every vertical and industry.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Organization_Schema_Mark-up\"><\/span>Organization Schema Mark-up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The organization schema markup helps generate brand signals which can enhance the Google Knowledge Graph (KG) and website snippet presence in the search engine results pages (SERPs).<br \/>\nWhen implementing this code in the website, keep in mind to specify the logo, social media profile links and corporate contact information.<\/p>\n<p><strong>Example (using microdata)<\/strong><\/p>\n<p>Consider a business \u2018ABC\u2019 with abc.com as its website address. Here\u2019s how to generate the Organisation Schema Code.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-642\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/10\/Organisation-Schema.png\" alt=\"Organisation Schema\" width=\"664\" height=\"610\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"WebSite_Schema_Mark-up\"><\/span>WebSite Schema Mark-up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The WebSite schema markup helps generate the site-links search box feature for SERPs. It can also help the site\u2019s name to appear in the search results. Existing site search must be there on the website to enable the site links search box element.<br \/>\nThis Schema provides a feature where users can put any query, product or anything related to the business. We can also see this schema result in these top brands SERP like Flipkart, Myntra and Shutterstock etc.<\/p>\n<p>Example (using microdata)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-644\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/10\/Website-Schema-Markup.png\" alt=\"Website Schema Markup\" width=\"546\" height=\"530\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Breadcrumbs_Mark-up\"><\/span>Breadcrumbs Mark-up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Breadcrumb schema allows you to mark up the breadcrumbs on the site to generate breadcrumb rich snippets for the web pages in the SERPs.<\/p>\n<p>Example (using microdata)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-640\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/10\/breadcrumb-schema.png\" alt=\"breadcrumb schema\" width=\"559\" height=\"633\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_Navigation_Schema_Mark-up\"><\/span>Site Navigation Schema Mark-up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Site Navigation mark-up can enhance and help increase search engine\u2019s understanding of the website structure and navigation. It is also known as organic-site links.<\/p>\n<p>Example (using microdata)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-641\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/10\/Navigation-Schema.png\" alt=\"Navigation Schema\" width=\"611\" height=\"621\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Schema_Rating_Mark-up\"><\/span><strong>Schema Rating Mark-up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Rating Schema is used on e-commerce websites but can also be used for a local business website, such as a hotel. When a product has multiple ratings that have been averaged together to produce an aggregate rating, it is advisable to use the AggregateRating schema.<br \/>\n(<strong>Note:<\/strong> Google assumes that you use a five-star scale, with one being the worst and five being the best. If you use anything other than a 1\u20135 range, you will need to indicate the highest possible rating with the \u201cbestRating\u201d property.) These markups will help generate star rating rich snippets in the SERPs.<\/p>\n<p>Example (using microdata)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-643\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/10\/rating-schema.png\" alt=\"rating schema\" width=\"439\" height=\"356\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Schema\"><\/span><strong>Benefits of Schema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>The pros of using Schema markup for local businesses is to clarify to search engines what the business is all about.<\/li>\n<li>A higher click-through rate (CTR) is the result of eye-catching search engine results that you can get from using Schema markup on your website.<\/li>\n<li>Schema markup allows search engines to show searchers additional information to help them decide if your website has what they are looking for.<\/li>\n<li>Schema markup might contribute to rankings.<\/li>\n<li>When you use Schema markup to optimize a website, you are telling search engines exactly what your website is about. This clarity provides information to help users and solve their problem and provide them with relevant search results when they are on an information quest.<\/li>\n<li>Manage your brand with schema markup.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is very easy to apply and it\u2019s a best practice that you need to incorporate into your webpages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Schema: Schema markup is a form of microdata that is found at Schema.org. Once it is added to a webpage, it creates a rich snippet which appears in search results. Top search engines \u2013 including Google, Yahoo, Bing, and Yandex \u2013 first started collaborating to create Schema.org, back in 2011. Schema markup assists &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/schema-important-seo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What Is Schema and Why is it Important In SEO?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":2066,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[58,30,59,39],"blog-category":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Schema and Why is it Important In SEO? - Adlift<\/title>\n<meta name=\"description\" content=\"Schema mark-up is a form of microdata that creates a rich snippet which appears in search results. 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