{"id":6504,"date":"2024-11-19T11:12:18","date_gmt":"2024-11-19T11:12:18","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=6504"},"modified":"2025-08-07T07:51:38","modified_gmt":"2025-08-07T07:51:38","slug":"optimizing-for-google-ai-overviews-what-marketers-need-to-know","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/","title":{"rendered":"Optimizing For Google AI Overviews: What Marketers Need To Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#What_Are_AI_Overviews_AIOs title=\"What Are AI Overviews (AIOs)?\">What Are AI Overviews (AIOs)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#How_Do_AIOs_Work title=\"How Do AIOs Work?\">How Do AIOs Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#Optimizing_For_LLMs title=\" \nOptimizing For LLMs\"> \nOptimizing For LLMs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#Optimizing_For_AIOs title=\"Optimizing For AIOs\">Optimizing For AIOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#Bonus_Tips title=\"Bonus Tips\">Bonus Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#GEO_A_Case_Study title=\"GEO: A Case Study\">GEO: A Case Study<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#AdLift_were_our_own_best-case_study title=\"AdLift we\u2019re our own best-case study\">AdLift we\u2019re our own best-case study<\/a><\/li><\/ul><\/nav><\/div>\n<p><a href=https:\/\/www.adlift.com\/prashant-puri-speaking-engagements\/><i><span style=\"font-weight: 400\">Prashant Puri<\/span><\/i><\/a><i><span style=\"font-weight: 400\">, CEO &amp; Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s now a given that Google loves keeping us on our toes with algorithm updates and constantly revamping search. Google AI Overviews (AIOs) is one such development that represents a significant shift in how search results are presented, giving users quick, AI-generated answers to their queries.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_AI_Overviews_AIOs\"><\/span>What Are AI Overviews (AIOs)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">AIOs are snapshots generated by Google\u2019s AI that provide quick answers to search queries, displayed above all other search results. These overviews pull information from various sources across the web, presenting users with an amalgamated answer and links to further resources. This development marks a new era and the next big opportunity in search engine optimization (SEO), where the focus shifts from traditional ranking methods to optimizing for AI-generated content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_AIOs_Work\"><\/span>How Do AIOs Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Google\u2019s systems determine when an AIO is relevant, primarily for complex queries requiring multiple searches. Not every query will trigger an AIO; instead, Google selectively displays them for searches where generative AI can offer particularly useful information.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to an\u00a0<\/span><a href=https:\/\/www.advancedwebranking.com\/blog\/ai-overview-study rel=\"nofollow\"><span style=\"font-weight: 400\">Advanced Web Ranking<\/span><\/a><span style=\"font-weight: 400\">\u00a0study, the percentage of keywords with AIO varies across industries. AIOs are more prominent in health, safety and technology industries while less frequent in sectors like e-commerce and real estate. In other words, keywords from the health and safety categories are more likely to prompt AIOs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizing_For_LLMs\"><\/span><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6172\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2024\/11\/9.png\" alt=\"\" width=\"1428\" height=\"707\" \/><br \/>\nOptimizing For LLMs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Google&#8217;s blog post announcing AI Overviews notes that links included in AIOs get more clicks compared to a traditional webpage search listing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">How people search for information is evolving with AI-powered large language models (LLMs). If a user starts their search with an LLM, it doesn&#8217;t mean the process ends there. The LLM often directs users to other sources, such as Google or a publisher&#8217;s site, to provide more detailed information or context.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This means that the next big opportunity in SEO isn\u2019t just optimizing for Google or other search engines\u2014it\u2019s optimizing for LLMs. As these models become the starting point for more searches, the brands and content these LLMs prioritize will get a huge competitive edge.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to my company&#8217;s research, which was conducted by analyzing over 150 websites, the following are factors that influence AIO rankings:<\/span><\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6173\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2024\/11\/10.png\" alt=\"\" width=\"720\" height=\"949\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Optimizing_For_AIOs\"><\/span>Optimizing For AIOs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=https:\/\/www.adlift.com\/blog\/generative-engine-optimization-explained-what-you-need-to-know\/><span style=\"font-weight: 400\">Generative Engine Optimization<\/span><\/a><span style=\"font-weight: 400\">\u00a0is &#8220;<\/span><a href=https:\/\/seo.ai\/blog\/generative-engine-optimization-geo-vs-search-engine-optimization-seo rel=\"nofollow\"><span style=\"font-weight: 400\">a newer concept<\/span><\/a><span style=\"font-weight: 400\">\u00a0that optimizes content for visibility in responses generated by AI-driven search engines. It involves strategies like including citations, quotations, and statistics to boost visibility in AI search results.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Make sure your content\/website is optimized for AIOs with the following:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"> High-Quality Content (E-E-A-T Factors)<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Keywords Optimization<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Structured Data Markup<\/span><\/li>\n<li><span style=\"font-weight: 400\"> User Experience: Ensure seamless navigation and design to keep visitors engaged and satisfied.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Engaging Multimedia: Incorporate videos, infographics and images to make content more interactive and appealing to both users and AI systems.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Backlink Strategy: Build credible backlinks to enhance the authority and visibility of the content in AI search results.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Social Media Integration: Promote content across social platforms to increase reach and engagement, improving AI visibility.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> User Engagement Metrics: Track engagement signals such as time on page and bounce rates to gauge and improve content performance.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Internal Linking: Connect related content within your site to help users and AI engines discover more information efficiently.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Page Load Time: Optimize load speeds to improve user satisfaction and AI rankings.<\/span><\/li>\n<li><span style=\"font-weight: 400\"> Monitoring AI Algorithms: Stay updated with AI search algorithm changes to adjust strategies and maintain optimal visibility.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Tips\"><\/span>Bonus Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Optimize topics rather than keywords.<br \/>\n<\/b><span style=\"font-weight: 400\">Delve deep into understanding search intent and what your audience is looking for. Your content needs to be optimized to address these queries. Your website content needs to be relevant and answer any questions your audience may have.<\/span><\/p>\n<p><b>Maximize visibility with carousels.<br \/>\n<\/b><span style=\"font-weight: 400\">For digital marketers and SEOs, the rise of carousel formats in AIO reflects the trend of reduced pixel depth. This allows more products to be displayed within limited screen space, offering vendors greater visibility in search results. Integrating paid and organic strategies becomes increasingly important, ensuring users can quickly discover relevant products.<\/span><\/p>\n<p><b>Optimize for featured snippets and question-based keywords.<br \/>\n<\/b><span style=\"font-weight: 400\">Featured snippets and question-based keywords are the strongest indicators for triggering AIOs. In contrast, site links (often tied to brand queries) and local packs strongly correlate negatively with AIOs, as these are usually navigational or transactional searches. Google\u2019s AIOs are designed to help users explore topics further, making them less relevant for direct brand or local searches. This insight is crucial for marketers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GEO_A_Case_Study\"><\/span>GEO: A Case Study<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We proactively optimize our clients\u2019 websites for AIO results, significantly improving visibility and traffic. One of our clients, an online community college in Sacramento, California, achieved prominent visibility in AIOs thanks to our targeted optimization efforts, which boosted brand visibility and cemented them as a reliable information hub. Here&#8217;s what we did:<\/span><\/p>\n<p><b> Tailored Content &amp; Keywords:<\/b><span style=\"font-weight: 400\">We researched and targeted keywords relevant to student needs (i.e., flexible learning, career advancement, affordable education), attracting qualified traffic.<\/span><\/p>\n<p><b> Implemented Rich Schema:<\/b><span style=\"font-weight: 400\">We implemented key schema markups (Review, Faculty, Organization, Programs) to provide search engines with richer context about the college\u2019s offerings and faculty expertise.<\/span><\/p>\n<p><b> Meticulous Technical SEO:<\/b><span style=\"font-weight: 400\">Monthly GSC audits ensured a smooth website performance, identifying and resolving technical issues for optimal search engine crawling and user experience.<\/span><\/p>\n<p><b> Tracked Data-Driven Keywords:<\/b><span style=\"font-weight: 400\">We implemented ongoing monitoring of keyword rankings, prioritizing optimization efforts for high-performing terms to maximize organic visibility.<\/span><\/p>\n<p><b> Acquired High-Authority Backlinks:<\/b><span style=\"font-weight: 400\">We strategically built high-quality backlinks, increasing its domain authority and search engine trust.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"AdLift_were_our_own_best-case_study\"><\/span>AdLift we\u2019re our own best-case study<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We optimized our website to appear in AIO, the results speak for themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google AIO Results:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6174\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2024\/11\/11.png\" alt=\"\" width=\"1432\" height=\"843\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6175\" src=\"https:\/\/www.adlift.com\/wp-content\/uploads\/2024\/11\/12.png\" alt=\"\" width=\"1430\" height=\"688\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6176\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/13.webp\" alt=\"\" width=\"1431\" height=\"930\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6177\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/03\/14.webp\" alt=\"\" width=\"1430\" height=\"802\" \/><\/p>\n<p>Optimizing content with the right strategy is essential for staying ahead in today\u2019s digital landscape. By leveraging both AI and human expertise, businesses can enhance visibility and engagement. Explore how our <a href=https:\/\/www.adlift.com\/in\/ai-seo-services\/>AI SEO services<\/a> can help streamline your approach and drive measurable results.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400\">Article originally published in Forbes Council:<\/p>\n<p style=\"font-weight: 400\"><a href=https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2024\/11\/01\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/ data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2024\/11\/01\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/&amp;source=gmail&amp;ust=1732106856476000&amp;usg=AOvVaw1B_7dDNqUB8aev0CMdKV_p\" rel=\"nofollow\">https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2024\/11\/01\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prashant Puri, CEO &amp; Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It\u2019s now a given that Google loves keeping us on our toes with algorithm updates and constantly revamping search. Google AI Overviews (AIOs) is one such development that represents a significant shift in how search results are presented, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Optimizing For Google AI Overviews: What Marketers Need To Know&#8221;<\/span><\/a><\/p>\n","protected":false},"author":140,"featured_media":6505,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[153,135,134,87,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizing For Google AI Overviews: What Marketers Need To Know - AdLift India<\/title>\n<meta name=\"description\" content=\"Prashant Puri, CEO &amp; Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It\u2019s now a given\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing For Google AI Overviews: What Marketers Need To Know - AdLift India\" \/>\n<meta property=\"og:description\" content=\"Prashant Puri, CEO &amp; Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It\u2019s now a given\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T07:51:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2024\/11\/Google-AI-overview-by-prashant-puri-forbes-council_11zon.webp\" \/>\n<meta name=\"twitter:site\" content=\"@adliftindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimizing For Google AI Overviews: What Marketers Need To Know - AdLift India","description":"Prashant Puri, CEO &amp; Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It\u2019s now a given","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/","og_locale":"en_US","og_type":"article","og_title":"Optimizing For Google AI Overviews: What Marketers Need To Know - AdLift India","og_description":"Prashant Puri, CEO &amp; Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It\u2019s now a given","og_url":"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/","og_site_name":"AdLift India","article_publisher":"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/","article_modified_time":"2025-08-07T07:51:38+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2024\/11\/Google-AI-overview-by-prashant-puri-forbes-council_11zon.webp","twitter_site":"@adliftindia","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adlift.com\/in\/#organization","name":"Adlift","url":"https:\/\/www.adlift.com\/in\/","sameAs":["https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/","https:\/\/www.instagram.com\/adliftindia\/","https:\/\/www.linkedin.com\/company\/adlift-marketing-pvt-ltd-\/","https:\/\/youtube.com\/channel\/UCmkSk7fwZboGVIEPH5gsxxA","https:\/\/twitter.com\/adliftindia"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.adlift.com\/in\/#logo","inLanguage":"en-US","url":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/02\/adlift-logo.png","contentUrl":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/02\/adlift-logo.png","width":340,"height":220,"caption":"Adlift"},"image":{"@id":"https:\/\/www.adlift.com\/in\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.adlift.com\/in\/#website","url":"https:\/\/www.adlift.com\/in\/","name":"AdLift India","description":"","publisher":{"@id":"https:\/\/www.adlift.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adlift.com\/in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2024\/11\/Google-AI-overview-by-prashant-puri-forbes-council_11zon.webp","contentUrl":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2024\/11\/Google-AI-overview-by-prashant-puri-forbes-council_11zon.webp","width":2560,"height":1340},{"@type":"WebPage","@id":"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#webpage","url":"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/","name":"Optimizing For Google AI Overviews: What Marketers Need To Know - AdLift India","isPartOf":{"@id":"https:\/\/www.adlift.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#primaryimage"},"datePublished":"2024-11-19T11:12:18+00:00","dateModified":"2025-08-07T07:51:38+00:00","description":"Prashant Puri, CEO &amp; Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It\u2019s now a given","breadcrumb":{"@id":"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adlift.com\/in\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.adlift.com\/in\/blog_post\/"},{"@type":"ListItem","position":3,"name":"Optimizing For Google AI Overviews: What Marketers Need To Know"}]}]}},"_links":{"self":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/blog_post\/6504"}],"collection":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/blog_post"}],"about":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/types\/blog_post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/users\/140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/media\/6505"}],"wp:attachment":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/media?parent=6504"}],"wp:term":[{"taxonomy":"post-tag","embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/post-tag?post=6504"},{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/blog-category?post=6504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}