{"id":709,"date":"2018-10-16T10:02:14","date_gmt":"2018-10-16T10:02:14","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=709"},"modified":"2024-05-28T05:01:59","modified_gmt":"2024-05-28T05:01:59","slug":"understanding-google-algorithms","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/","title":{"rendered":"Understanding Google Algorithms"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/#What_are_Google_Algorithms title=\"What are Google Algorithms?\">What are Google Algorithms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/#Google_Algorithm_process_for_Search title=\"Google Algorithm process for Search\">Google Algorithm process for Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/#Google_Algorithm_Major_Updates title=\"Google Algorithm Major Updates\">Google Algorithm Major Updates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/#1_Google_Panda_Launch_Date_24th_February_2011 title=\"1. Google Panda:\u00a0Launch Date: 24th February 2011\">1. Google Panda:\u00a0Launch Date: 24th February 2011<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/#2_Google_Penguin_Launch_Date_24th_April_2012 title=\"2. Google Penguin:\u00a0Launch Date: 24th April 2012\">2. Google Penguin:\u00a0Launch Date: 24th April 2012<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/#3_Google_Hummingbird_Launch_Date_22nd_August_2013 title=\"3. Google Hummingbird:\u00a0Launch Date: 22nd August 2013\">3. Google Hummingbird:\u00a0Launch Date: 22nd August 2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/#4_Google_Pigeon_Launch_Date_24th_July_2014 title=\"4. Google Pigeon:\u00a0Launch Date: 24th July 2014\">4. Google Pigeon:\u00a0Launch Date: 24th July 2014<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/#5_Google_Mobile-Friendly_update_Mobilegeddon_Launch_Date_21st_April_2015 title=\"5. Google Mobile-Friendly update (Mobilegeddon):\u00a0Launch Date: 21st April 2015\">5. Google Mobile-Friendly update (Mobilegeddon):\u00a0Launch Date: 21st April 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/#Why_Algorithms_are_Important title=\"Why Algorithms are Important?\">Why Algorithms are Important?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_are_Google_Algorithms\"><\/span><strong>What are Google Algorithms?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard about. But before talking about Google Algorithm, let\u2019s talk in general what algorithm is. An algorithm is a set of rules for solving a problem in a defined number of steps.<\/p>\n<p style=\"text-align: justify;\"><strong>Google Algorithms <\/strong>follow the same rules but frequently change with time. Google has an immensely complex algorithm for searching. Though they have not made their exact algorithm public, we still tried to figure out a few elements which may have an impact on the search results. They are:<\/p>\n<ul>\n<li style=\"text-align: justify;\">The appearance of keywords in page content, meta description tags, and header tags<\/li>\n<li style=\"text-align: justify;\">Organic backlinks to your site<\/li>\n<li style=\"text-align: justify;\">Website performance on mobile devices<\/li>\n<li style=\"text-align: justify;\">Website ranking in SERP<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Google_Algorithm_process_for_Search\"><\/span><strong>Google Algorithm process for Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Google\u2019s algorithms have developed dramatically in the past few years, and now they rely on more than 200 unique signals that enable the users to find what they are looking for on the web. The process starts with crawling and indexing the web pages for which Google, as well as other search engines, have their own robots, crawlers or spiders, known as \u2018Googlebot\u2019. These robots move from one page to another to analyze the content and crawling.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-711 \" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/10\/12.png\" alt=\"In this image, the spider is crawling and indexing a webpage.\" width=\"741\" height=\"414\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><strong>In this image, the spider is crawling and indexing a webpage<\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Algorithm_Major_Updates\"><\/span><strong>Google Algorithm Major Updates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s have a look at the most significant Google Algorithm updates of all the times:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Google_Panda_Launch_Date_24th_February_2011\"><\/span><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\"><strong>1. Google Panda:\u00a0<\/strong><\/span><strong>Launch Date:<\/strong> 24<sup>th<\/sup> February 2011<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Google Panda is one of the major updates as it evaluates websites based on content quality. High-quality content pages are rewarded with higher ranking positions and vice versa.<\/p>\n<p style=\"text-align: justify;\">This update is primarily to maintain good quality content. A \u2018quality score\u2019 has been assigned to each web page, which is used as a ranking factor to rank for sites in SERP.<\/p>\n<p style=\"text-align: justify;\">To overcome Panda\u2019s effect, webmasters should keep an eye on duplicate or thin content of their website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Google_Penguin_Launch_Date_24th_April_2012\"><\/span><strong>2. Google Penguin:\u00a0<\/strong><strong>Launch Date: <\/strong>24<sup>th<\/sup> April 2012<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-712 aligncenter\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/10\/13.png\" alt=\"Google Panda Algorithm Update\" width=\"766\" height=\"438\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Google Penguin targeted websites with bad or spammy links. The primary objective of this update is to decrease rankings for websites with webspam or those violating Google\u2019s quality guidelines.<\/p>\n<p>Many sites that were doing cloaking, keyword stuffing, and other spammy methods have been affected by Penguin.<\/p>\n<p>To overcome Penguin\u2019s effect, do a regular backlink audit of your website and remove spammy or irrelevant links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Google_Hummingbird_Launch_Date_22nd_August_2013\"><\/span><strong>3. Google Hummingbird:\u00a0<\/strong><strong>Launch Date:<\/strong> 22<sup>nd<\/sup> August 2013<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hummingbird is considered one of the most significant changes in Google\u2019s Algorithm history. This Algorithm pays attention to each word user is asking as a query and gives you the best result. Its primary objective is to make interactions more human by making search results more relevant.<\/p>\n<p>To overcome its effects, webmasters should expand their keyword research and focus more on concepts and not keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Google_Pigeon_Launch_Date_24th_July_2014\"><\/span><strong>4. Google Pigeon:\u00a0<\/strong><strong>Launch Date:<\/strong> 24<sup>th<\/sup> July 2014<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pigeon affects those websites with on and off page SEO. Users started focussing on their Local search results and start investing in off-page SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Google_Mobile-Friendly_update_Mobilegeddon_Launch_Date_21st_April_2015\"><\/span><strong>5. Google Mobile-Friendly update (Mobilegeddon):\u00a0<\/strong><strong>Launch Date: <\/strong>21<sup>st<\/sup> April 2015<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Mobile update or Mobilegeddon is mainly to check your website\u2019s Mobile friendliness.<\/p>\n<p>Websites must follow few requirements to be considered as mobile friendly, and if your pages are not optimized, they must have been filtered out of the searches or lost their previous high ranking.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-713\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2018\/10\/14-1024x682-1.jpg\" alt=\"Google Mobile-Friendly update (Mobilegeddon)\" width=\"806\" height=\"536\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Algorithms_are_Important\"><\/span><strong>Why Algorithms are Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Algorithms play a crucial role and understanding algorithms, and its changes provide you with a great way to understanding SEO. So, make your content worthy and user-friendly to rank higher in SERP.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are Google Algorithms? With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard about. But before talking about Google Algorithm, let\u2019s talk in general what algorithm is. An algorithm is a set of rules for solving a problem in a defined number of steps. Google Algorithms follow the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/understanding-google-algorithms\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Understanding Google Algorithms&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":2057,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[35,36],"blog-category":[16,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Google Algorithm Updates | Blog<\/title>\n<meta name=\"description\" content=\"Google\u2019s algorithms have developed dramatically in the past few years &amp; the process starts with crawling and indexing the web pages to analyze the content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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