{"id":7177,"date":"2025-04-28T10:39:41","date_gmt":"2025-04-28T10:39:41","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=7177"},"modified":"2025-04-28T10:51:12","modified_gmt":"2025-04-28T10:51:12","slug":"youtube-a-social-media-platform-or-something-more","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/is-youtube-a-social-media\/","title":{"rendered":"YouTube: A Social Media Platform or Something More?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/is-youtube-a-social-media\/#Is_YouTube_Considered_a_Social_Media_Platform_The_Ongoing_Debate title=\"Is YouTube Considered a Social Media Platform? The Ongoing Debate\">Is YouTube Considered a Social Media Platform? The Ongoing Debate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/is-youtube-a-social-media\/#Does_YouTube_Fit_the_Social_Media_Mold_or_Is_It_Something_Else title=\"Does YouTube Fit the Social Media Mold, or Is It Something Else?\">Does YouTube Fit the Social Media Mold, or Is It Something Else?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/is-youtube-a-social-media\/#Traditional_Social_Media_vs_Video-based_Social_Platforms title=\"Traditional Social Media vs. Video-based Social Platforms\">Traditional Social Media vs. Video-based Social Platforms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/is-youtube-a-social-media\/#YouTube_as_a_Search_Engine_The_Second_Largest_in_the_World title=\"YouTube as a Search Engine: The Second Largest in the World\">YouTube as a Search Engine: The Second Largest in the World<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/is-youtube-a-social-media\/#Does_YouTube_Count_as_Social_Media_or_Is_It_an_Outlier title=\"Does YouTube Count as Social Media, or Is It an Outlier?\">Does YouTube Count as Social Media, or Is It an Outlier?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/is-youtube-a-social-media\/#Why_Some_Say_YouTube_Is_Not_Social_Media title=\"Why Some Say YouTube Is Not Social Media\">Why Some Say YouTube Is Not Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/is-youtube-a-social-media\/#YouTube_A_Hybrid_Platform_That_Defies_Categories title=\"YouTube: A Hybrid Platform That Defies Categories\">YouTube: A Hybrid Platform That Defies Categories<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400\">Every day, over 3.7 million videos hit YouTube. That\u2019s 271,000+ hours of content daily\u2014more than anyone could watch in a lifetime. But here\u2019s the real tea: Is YouTube just another social platform, or is it the ultimate digital powerhouse?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Unlike Instagram and Facebook, YouTube isn\u2019t about mindless scrolling\u2014it\u2019s a search engine, a hub for rich content, and a launchpad for thriving careers. It\u2019s where trends are born, creators build empires, and entertainment meets education. So, does YouTube fit the social media mold, or is it too iconic to be labeled? Let\u2019s get into it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_YouTube_Considered_a_Social_Media_Platform_The_Ongoing_Debate\"><\/span>Is YouTube Considered a Social Media Platform? The Ongoing Debate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>What Defines Social Media?<\/b><\/p>\n<p><span style=\"font-weight: 400\">At its core, social media is about user interaction, content sharing, and community-building. Platforms like Facebook, Instagram, and Twitter thrive on likes, shares, and comments. YouTube? It has these features, but it\u2019s different.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead of casual conversations or status updates, YouTube is content-driven. YouTube made <\/span><a href=https:\/\/thesocialshepherd.com\/blog\/youtube-statistics rel=\"nofollow\"><span style=\"font-weight: 400\">$36.1<\/span><\/a><span style=\"font-weight: 400\"> billion from advertising in 2024, a 14.6% increase from the previous year. It\u2019s safe to say that YouTube is doing pretty well! People come for videos first, interaction second. Unlike TikTok, where content is fast and fleeting, YouTube thrives on long-form content that lasts years.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7178 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad1.jpg\" alt=\"\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad1.jpg 1600w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad1-300x200.jpg 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad1-1024x682.jpg 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad1-768x512.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad1-1536x1023.jpg 1536w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad1-150x100.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p><b>Google\u2019s Perspective: How the Parent Company Classifies It<br \/>\n<\/b><span style=\"font-weight: 400\">Google owns YouTube, and while it acknowledges the platform\u2019s social elements, it mainly classifies it as a video-sharing service and search engine. In fact, YouTube is the second-largest search engine in the world after Google itself. That means users treat it more like a knowledge hub than a social space.<\/span><\/p>\n<p><b>How Users Engage: Passive Watching vs. Active Participation<br \/>\n<\/b><span style=\"font-weight: 400\">For many, watching YouTube videos has become part of their daily routine. <\/span><a href=https:\/\/thesocialshepherd.com\/blog\/youtube-statistics rel=\"nofollow\"><span style=\"font-weight: 400\">62%<\/span><\/a><span style=\"font-weight: 400\"> of internet users based in the United States report using YouTube every day. 92% access YouTube on a weekly basis, while 98% only use YouTube monthly. Think about it\u2014when you open YouTube, do you immediately comment and engage, or do you just watch? Unlike Instagram, where interaction is instant, YouTube users primarily consume content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Yes, there are comments, likes, and live chats, but most people watch videos in silence. It\u2019s a passive experience rather than a real-time social engagement.<\/span><\/p>\n<p><b>Also Read &#8211; <\/b><a href=https:\/\/www.adlift.com\/in\/blog\/create-content-that-connects-target-the-most-searched-topics-on-youtube\/><b>Most Searched Topics on YouTube: Strategies for Content Creation<\/b><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_YouTube_Fit_the_Social_Media_Mold_or_Is_It_Something_Else\"><\/span>Does YouTube Fit the Social Media Mold, or Is It Something Else?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">YouTube does have social features, but it operates on a different frequency. Unlike Facebook or Twitter, where interaction is the main goal, YouTube is content-first, social-second. That makes it part social media, part search engine, part streaming platform.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Traditional_Social_Media_vs_Video-based_Social_Platforms\"><\/span>Traditional Social Media vs. Video-based Social Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">When you think of social media, platforms like Facebook, Instagram, TikTok, and Twitter likely come to mind. They thrive on real-time engagement, short-form content, and community-driven interactions. But where does YouTube fit in? While it has social features\u2014such as likes, comments, and subscriptions\u2014it functions quite differently. Its core focus is long-form content, searchability, and monetization, making it stand out from traditional social media networks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To determine whether YouTube is truly a social media platform or an outlier, let\u2019s compare it with some of the biggest names in the industry.<\/span><\/p>\n<p><b>Facebook and Instagram: Social-first, Connection-driven<br \/>\n<\/b><span style=\"font-weight: 400\">Facebook and Instagram were built around connecting people. Their primary function is social networking\u2014friends, family, and influencers interact in real-time through posts, stories, direct messaging, and live streams. These platforms prioritize relationships, engagement, and trends.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Facebook is all about discussions, group interactions, and sharing personal updates. The algorithm favors content that sparks conversations, making it a social-first platform.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instagram is highly visual, focusing on short-lived, aesthetically appealing content through posts, reels, and stories. It\u2019s about instant engagement rather than deep, long-form content consumption.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Both platforms rely on social connections as their foundation. While YouTube allows for interaction, its engagement is not based on personal networks\u2014it\u2019s built around content discovery, making it fundamentally different.<\/span><\/p>\n<p><b>TikTok: Short-form, Trend-based Video<br \/>\n<\/b><span style=\"font-weight: 400\">TikTok has redefined video content with its rapid-fire, short-form approach. Unlike YouTube\u2019s long-form, in-depth content, TikTok thrives on quick, entertaining clips that capture attention in seconds. Trends and challenges dominate the platform, encouraging mass participation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">TikTok\u2019s algorithm aggressively pushes viral content, rewarding engagement within the first few hours of posting.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The content is fleeting\u2014trending videos come and go, making longevity less important.<\/span><\/p>\n<p><span style=\"font-weight: 400\">YouTube, on the other hand, prioritizes evergreen content\u2014videos can gain views for years through search and recommendations. While both platforms revolve around video, their core strategies are vastly different.<\/span><\/p>\n<p><b>Twitter: Real-time Discussions<br \/>\n<\/b><span style=\"font-weight: 400\">Twitter is built for conversations, breaking news, and real-time interactions. Users post updates in short text-based messages, often responding to trends and live events.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It thrives on immediacy\u2014tweets lose relevance quickly unless they go viral.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Engagement is driven by replies, retweets, and quick reactions rather than long-form content consumption.<\/span><\/p>\n<p><span style=\"font-weight: 400\">YouTube doesn\u2019t operate this way. While users can comment on videos, the interaction isn\u2019t as instantaneous or discussion-driven as Twitter. Instead of quick conversations, YouTube fosters deeper content engagement.<\/span><\/p>\n<p><b>YouTube: Evergreen Video Content, Search-driven, Long-form Engagement<br \/>\n<\/b><span style=\"font-weight: 400\">Unlike these other platforms, YouTube isn\u2019t just about social interaction\u2014it\u2019s about discovery, education, and entertainment.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Searchability<\/b><span style=\"font-weight: 400\">: YouTube is the second-largest search engine after Google. Users come looking for solutions, tutorials, and entertainment, not just to interact socially.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Evergreen Content<\/b><span style=\"font-weight: 400\">: Videos remain relevant for years, consistently attracting new viewers.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Monetization Focus<\/b><span style=\"font-weight: 400\">: While influencers on Instagram and TikTok earn through brand deals, YouTube offers a structured monetization system through ad revenue, memberships, and Super Chats.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"YouTube_as_a_Search_Engine_The_Second_Largest_in_the_World\"><\/span>YouTube as a Search Engine: The Second Largest in the World<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Over 3 billion searches happen on YouTube every month. People go there to find answers, tutorials, and information. That makes it more like Google than Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Need to fix your car? Want to learn Photoshop? YouTube\u2019s search function makes it an educational powerhouse.<\/span><\/p>\n<p><b>Community and Engagement: The Role of Subscriptions, Comments, and Live Features<br \/>\n<\/b><span style=\"font-weight: 400\">YouTube does foster community\u2014subscriptions, memberships, Super Chats, and live streams all build creator-fan relationships. But unlike Facebook groups or Instagram stories, YouTube\u2019s interactions feel more structured.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Users follow creators like mini TV channels, rather than casually scrolling through random updates.<\/span><\/p>\n<p><b>A Hybrid Identity: How YouTube Blends Search, Social, and Streaming<br \/>\n<\/b><span style=\"font-weight: 400\">YouTube isn\u2019t just social media\u2014it\u2019s a mix of search engine, streaming service, and creator economy. It competes with Facebook for engagement, Netflix for content, and Google for information. That makes it a unique hybrid in the digital world.<\/span><\/p>\n<p><b>Also Read &#8211;<\/b> <a href=https:\/\/www.adlift.com\/in\/blog\/reaching-your-first-5k-followers-on-youtube-strategies-for-success\/><b>How to Reach Your First 5k Followers on YouTube: Essential Strategies<\/b><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_YouTube_Count_as_Social_Media_or_Is_It_an_Outlier\"><\/span>Does YouTube Count as Social Media, or Is It an Outlier?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Comparison with Other Platforms: Facebook, Instagram, TikTok, and Twitter<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7179 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad2.png\" alt=\"\" width=\"1266\" height=\"1080\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad2.png 1266w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad2-300x256.png 300w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad2-1024x874.png 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad2-768x655.png 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/04\/ad2-150x128.png 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p><span style=\"font-weight: 400\">YouTube operates differently\u2014it\u2019s not about daily updates; it\u2019s about content longevity and discovery.<\/span><\/p>\n<p><b>Monetization and Content Longevity: A Platform for Creators or Social Users?<br \/>\n<\/b><span style=\"font-weight: 400\">On Facebook and Instagram, posts disappear in hours. On YouTube? A well-optimized video can generate views and revenue for years.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Creators monetize through ads, sponsorships, and memberships, making YouTube more of a content business platform than a typical social network.<\/span><\/p>\n<p><b>The Role of Algorithms: How YouTube Prioritizes Content vs. Social Engagement<br \/>\n<\/b><span style=\"font-weight: 400\">Facebook and Instagram push recent and trending posts. YouTube? It prioritizes watch time, search relevance, and personalized recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s why you can still find a 10-year-old tutorial ranking on YouTube, but a 10-hour-old Facebook post is buried forever.<\/span><\/p>\n<p><b>Audience Behavior: Learning, Watching, and Creating\u2014Not Just Scrolling<br \/>\n<\/b><span style=\"font-weight: 400\">People open Instagram to scroll mindlessly. On YouTube, users are looking for something specific\u2014whether it\u2019s entertainment, education, or product reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s why YouTube content sticks, while Instagram content fades.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Some_Say_YouTube_Is_Not_Social_Media\"><\/span>Why Some Say YouTube Is Not Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Search Over Social: More Google Than Facebook?<\/b><\/p>\n<p><span style=\"font-weight: 400\">YouTube functions more like Google than Facebook. People search for content instead of stumbling upon it through a feed.<\/span><\/p>\n<p><b>Long-Form vs. Short-form Content: Why YouTube Prioritizes Depth Over Trends<\/b><\/p>\n<p><span style=\"font-weight: 400\">Unlike TikTok\u2019s 60-second bursts, YouTube videos can be hours long. Depth and storytelling matter more than fast trends.<\/span><\/p>\n<p><b>Lack of Direct Messaging and Social Interactions<\/b><\/p>\n<p><span style=\"font-weight: 400\">Most social platforms have direct messaging\u2014YouTube doesn\u2019t. Interaction happens in comments, but there\u2019s no instant connection like Facebook or Twitter.<\/span><\/p>\n<p><b>Monetization Focus: A Business Platform for Creators More Than a Social Hub<\/b><\/p>\n<p><span style=\"font-weight: 400\">YouTube is built for creators. It\u2019s less about chatting with friends and more about building a brand, monetizing content, and growing an audience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"YouTube_A_Hybrid_Platform_That_Defies_Categories\"><\/span>YouTube: A Hybrid Platform That Defies Categories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Is YouTube a Social Media Platform, a Search Engine, or a Streaming Service?<\/b><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s all three. YouTube is a blend of search, social, and entertainment, making it a digital giant unlike anything else.<\/span><\/p>\n<p><b>How Brands and Marketers Use YouTube Differently From Other Social Networks<\/b><\/p>\n<p><span style=\"font-weight: 400\">While brands use Facebook for community engagement, they use YouTube for brand awareness, education, and lead generation.<\/span><\/p>\n<p><b>Why YouTube\u2019s Hybrid Identity Gives It an Edge in 2025 and Beyond<\/b><\/p>\n<p><span style=\"font-weight: 400\">With its searchability, evergreen content, and creator-focused model, YouTube isn\u2019t going anywhere. In fact, its unique position makes it stronger than traditional social media.<\/span><\/p>\n<p><b>Social Media and Beyond\u2014YouTube\u2019s Expanding Digital Ecosystem<\/b><\/p>\n<p><span style=\"font-weight: 400\">So, is YouTube social media? Yes, but it\u2019s also much more. It\u2019s a search engine, a business platform, and a streaming powerhouse.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In 2025 and beyond, YouTube\u2019s ability to blend education, entertainment, and monetization gives it an unmatched advantage. Whether you\u2019re watching, learning, or building a brand, YouTube isn\u2019t just social media\u2014it\u2019s the future of digital content.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every day, over 3.7 million videos hit YouTube. That\u2019s 271,000+ hours of content daily\u2014more than anyone could watch in a lifetime. But here\u2019s the real tea: Is YouTube just another social platform, or is it the ultimate digital powerhouse? Unlike Instagram and Facebook, YouTube isn\u2019t about mindless scrolling\u2014it\u2019s a search engine, a hub for rich &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/is-youtube-a-social-media\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;YouTube: A Social Media Platform or Something More?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":141,"featured_media":7182,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is YouTube a Social Media Platform or Something More?<\/title>\n<meta name=\"description\" content=\"Is YouTube truly social media or something bigger? 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