{"id":7346,"date":"2025-06-20T10:34:59","date_gmt":"2025-06-20T10:34:59","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=7346"},"modified":"2025-06-20T10:50:06","modified_gmt":"2025-06-20T10:50:06","slug":"what-is-pr-in-marketing-and-why-does-it-matter","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/","title":{"rendered":"What is PR in Marketing and Why Does it Matter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#Understanding_PR_in_Marketing title=\"Understanding PR in Marketing\">Understanding PR in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#Why_PR_in_Marketing_Matters_Today title=\"Why PR in Marketing Matters Today\">Why PR in Marketing Matters Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#The_Difference_Between_PR_and_Marketing title=\"The Difference Between PR and Marketing\">The Difference Between PR and Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#The_Rise_of_Digital_PR_in_Marketing title=\"The Rise of Digital PR in Marketing\">The Rise of Digital PR in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#How_to_Calculate_the_Real_Impact_of_PR title=\"How to Calculate the Real Impact of PR?\">How to Calculate the Real Impact of PR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#How_Does_PR_Support_Content_Marketing title=\"How Does PR Support Content Marketing?\">How Does PR Support Content Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#Influencer_Marketing_PRs_Newest_Power_Play title=\"Influencer Marketing: PR&#8217;s Newest Power Play\">Influencer Marketing: PR&#8217;s Newest Power Play<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#Online_PR_in_Digital_Marketing_Quick_Wins title=\"Online PR in Digital Marketing: Quick Wins\">Online PR in Digital Marketing: Quick Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#PR_and_SEO_A_Match_Made_for_the_Web title=\"PR and SEO: A Match Made for the Web\">PR and SEO: A Match Made for the Web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#The_Role_of_PR_in_Crisis_Management title=\"The Role of PR in Crisis Management\">The Role of PR in Crisis Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#PR_is_Marketings_Secret_Weapon title=\"PR is Marketing&#8217;s Secret Weapon\">PR is Marketing&#8217;s Secret Weapon<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400\">Public relations isn&#8217;t just about getting featured in the news anymore; it&#8217;s about owning the narrative. In a world where attention is the hottest currency, Public relations serves as the voice, identity, and protective layer of your brand, all in one cohesive strategy.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether it&#8217;s a worthy collab, a well-timed press release, or handling a social media hiccup, PR marketing is now a strategic must-have. So, what is PR in marketing, really? It\u2019s the core differentiator that makes people trust, connect with, and talk about your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">At AdLift, we blend creativity with strategy to ensure your story not only gets heard but also remembered.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_PR_in_Marketing\"><\/span>Understanding PR in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you&#8217;ve ever wondered what is PR in marketing, you&#8217;re not alone. Public Relations (PR) is the art of managing how people see your brand. It&#8217;s not paid ads or flashy sales pitches. It&#8217;s what others say about you, press articles, brand stories, interviews, shoutouts, and everything in between.<\/span><\/p>\n<p><span style=\"font-weight: 400\">PR marketing&#8217;s meaning lies in earned media. That&#8217;s coverage you don&#8217;t pay for directly but earn through compelling narratives, strong relationships, and smart outreach. The goal? Build credibility and a solid reputation without sounding like a commercial.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_PR_in_Marketing_Matters_Today\"><\/span>Why PR in Marketing Matters Today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We live in an era where people crave authenticity. A well-placed article or expert quote can do more for your brand than a dozen ads. That&#8217;s the magic of PR marketing. It creates trust, builds legitimacy, and places you where your audience is already paying attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And let&#8217;s face it, when someone else praises your brand, it hits differently than when you say it yourself.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Difference_Between_PR_and_Marketing\"><\/span>The Difference Between PR and Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">They sound similar, but they wear very different hats. PR and marketing are like siblings, closely related but serving distinct roles. While marketing focuses on promoting products and driving conversions, PR is all about reputation, relationships, and brand positioning.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Marketing asks, &#8220;How do we sell this?&#8221;<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">PR asks, &#8220;How do we get people to care?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">When they work together, they&#8217;re unstoppable.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Rise_of_Digital_PR_in_Marketing\"><\/span>The Rise of Digital PR in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Digital platforms have revolutionized the PR game. If you&#8217;re not utilizing online PR in your digital marketing strategy, you&#8217;re leaving reach and relevance on the table. From press mentions on high-ranking sites to interviews on niche podcasts, <\/span><a href=https:\/\/www.adlift.com\/in\/blog\/maximize-impact-with-digital-pr-strategies\/><span style=\"font-weight: 400\">digital PR<\/span><\/a><span style=\"font-weight: 400\"> helps your brand cut through the online noise.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is where SEO PR internet marketing enters the scene. Good digital PR builds backlinks, improves domain authority, and boosts your rankings on search engines, all while telling great stories.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Calculate_the_Real_Impact_of_PR\"><\/span>How to Calculate the Real Impact of PR?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Here&#8217;s where strategy meets storytelling. While traditional marketing focuses on data and conversions, measuring PR requires a broader perspective. Think media coverage, social chatter, backlinks, sentiment analysis, and search visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The smartest brands blend SEO, PR internet marketing with strong analytics. When your stories rank, get shared, and build trust? That&#8217;s PR doing its job, and doing it well.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_PR_Support_Content_Marketing\"><\/span>How Does PR Support Content Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">PR and content marketing are a dynamic duo, each making the other stronger. Ever ask yourself, how does PR support content marketing? Well, imagine crafting an amazing article or guide, but no one sees it. That&#8217;s where PR steps in. PR teams pitch your content to journalists, bloggers, and influencers who amplify it to their audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can also use PR moments, like a product launch or media feature, as fuel for content. Flip it into a blog post, email campaign, or a slick Instagram Reel. PR creates the story. Content spreads it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Influencer_Marketing_PRs_Newest_Power_Play\"><\/span>Influencer Marketing: PR&#8217;s Newest Power Play<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=https:\/\/www.adlift.com\/in\/influencer-marketing\/><span style=\"font-weight: 400\">Influencer marketing<\/span><\/a><span style=\"font-weight: 400\"> PR is redefining how brands connect with audiences. It blends the credibility of traditional PR with the reach of social media stars, turning campaigns into conversations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You&#8217;re not just paying for content, you&#8217;re gaining trust, visibility, and real engagement. When done right, it goes beyond a sponsored post. It becomes authentic storytelling, delivered by voices your audience already knows, loves, and follows. At AdLift, we help brands harness this power to build lasting influence, not just impressions.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Online_PR_in_Digital_Marketing_Quick_Wins\"><\/span>Online PR in Digital Marketing: Quick Wins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you&#8217;re new to online PR in digital marketing, here are a few ways to get started.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Press Releases: <\/b><span style=\"font-weight: 400\">Use them to share important updates or announce new developments.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Guest Features: <\/b><span style=\"font-weight: 400\">Write expert articles for high-authority websites.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Social Listening: <\/b><span style=\"font-weight: 400\">Track what people are saying, and join the conversation.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Podcast Interviews: <\/b><span style=\"font-weight: 400\">Share your expertise in a casual, conversational setting.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Digital PR isn&#8217;t just a checkbox. It&#8217;s a long-term strategy that fosters organic growth and establishes brand authority over time.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"PR_and_SEO_A_Match_Made_for_the_Web\"><\/span>PR and SEO: A Match Made for the Web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Let&#8217;s talk backlinks and headlines.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Effective PR can significantly boost SEO. Every time your brand is mentioned on a credible site, it typically earns a backlink, which is something Google loves. That&#8217;s where SEO PR internet marketing shines.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Optimized press releases, keyword-rich features, and strategic link placement can help your content rank while keeping your brand in the spotlight.<\/span><\/p>\n<p><span style=\"font-weight: 400\">AdLift partnered with Uneekor, a U.S.\u2011based golf\u2011tech startup, to dramatically improve its SEO and content marketing performance. Through a data-driven technical audit, enhanced on-page SEO, &#8220;People Also Ask&#8221; targeting, and a strong digital PR campaign, they increased domain authority by 44% and solidified Uneekor&#8217;s position as a leading authority in golf simulators.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This comprehensive strategy delivered remarkable results, including 120% year-over-year traffic growth, a 101% increase in clicks, improved user engagement, and a 450% rise in SEO revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400\">AdLift partnered with Tynker, the world&#8217;s leading K-12 creative coding platform, in November 2022 to recover from a dip in visibility resulting from a Google algorithm shift.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Through a detailed technical SEO audit, comprehensive keyword research, and on-page content enhancements, including targeted &#8220;People Also Ask&#8221; snippets, AdLift significantly expanded its organic reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">They also leveraged user-generated content and strategic digital PR to enhance their credibility. In just four months, Tynker achieved a 47% increase in traffic, 58% more clicks, and a 36% improvement in user engagement.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Role_of_PR_in_Crisis_Management\"><\/span>The Role of PR in Crisis Management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Nobody likes to talk about it, but let&#8217;s be honest, it matters.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When things go sideways (and they will), PR is your brand&#8217;s safety net. Whether it&#8217;s a social media misstep, product issue, or executive blunder, strong PR helps manage the message, correct the narrative, and rebuild trust. You can&#8217;t plan the problem, but you can plan the response.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"width:100%\" class=\"alignnone wp-image-7347 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/se02.jpg\" alt=\"\" width=\"1024\" height=\"1280\" srcset=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/se02.jpg 1024w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/se02-240x300.jpg 240w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/se02-819x1024.jpg 819w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/se02-768x960.jpg 768w, https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/se02-150x188.jpg 150w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"PR_is_Marketings_Secret_Weapon\"><\/span>PR is Marketing&#8217;s Secret Weapon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">So, what is PR in marketing, really? It&#8217;s the bridge between your brand and the people you&#8217;re trying to reach. It keeps your story alive, your reputation strong, and your brand memorable, even when you&#8217;re not selling. PR marketing builds the trust that turns audiences into advocates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And in a world where credibility matters more than ever, PR isn&#8217;t just nice to have, it&#8217;s essential. At AdLift, we craft PR strategies that earn attention, shape perception, and drive long-term brand loyalty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Public relations isn&#8217;t just about getting featured in the news anymore; it&#8217;s about owning the narrative. In a world where attention is the hottest currency, Public relations serves as the voice, identity, and protective layer of your brand, all in one cohesive strategy.\u00a0\u00a0\u00a0\u00a0 Whether it&#8217;s a worthy collab, a well-timed press release, or handling a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What is PR in Marketing and Why Does it Matter?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":141,"featured_media":7348,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[134],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is PR in Marketing? | PR Marketing Explained<\/title>\n<meta name=\"description\" content=\"Explore how PR marketing boosts SEO through earned media, influencer partnerships, and strategic storytelling that enhances your brand&#039;s online presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is PR in Marketing? | PR Marketing Explained\" \/>\n<meta property=\"og:description\" content=\"Explore how PR marketing boosts SEO through earned media, influencer partnerships, and strategic storytelling that enhances your brand&#039;s online presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"AdLift India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T10:50:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What Is PR in Marketing? | PR Marketing Explained\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/3.webp\" \/>\n<meta name=\"twitter:site\" content=\"@adliftindia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is PR in Marketing? | PR Marketing Explained","description":"Explore how PR marketing boosts SEO through earned media, influencer partnerships, and strategic storytelling that enhances your brand's online presence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/","og_locale":"en_US","og_type":"article","og_title":"What Is PR in Marketing? | PR Marketing Explained","og_description":"Explore how PR marketing boosts SEO through earned media, influencer partnerships, and strategic storytelling that enhances your brand's online presence.","og_url":"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/","og_site_name":"AdLift India","article_publisher":"https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/","article_modified_time":"2025-06-20T10:50:06+00:00","twitter_card":"summary_large_image","twitter_title":"What Is PR in Marketing? | PR Marketing Explained","twitter_image":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/3.webp","twitter_site":"@adliftindia","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adlift.com\/in\/#organization","name":"Adlift","url":"https:\/\/www.adlift.com\/in\/","sameAs":["https:\/\/www.facebook.com\/AdLiftMarketingPrivateLimited\/","https:\/\/www.instagram.com\/adliftindia\/","https:\/\/www.linkedin.com\/company\/adlift-marketing-pvt-ltd-\/","https:\/\/youtube.com\/channel\/UCmkSk7fwZboGVIEPH5gsxxA","https:\/\/twitter.com\/adliftindia"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.adlift.com\/in\/#logo","inLanguage":"en-US","url":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/02\/adlift-logo.png","contentUrl":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2023\/02\/adlift-logo.png","width":340,"height":220,"caption":"Adlift"},"image":{"@id":"https:\/\/www.adlift.com\/in\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.adlift.com\/in\/#website","url":"https:\/\/www.adlift.com\/in\/","name":"AdLift India","description":"","publisher":{"@id":"https:\/\/www.adlift.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adlift.com\/in\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/3.webp","contentUrl":"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/3.webp","width":2560,"height":1340},{"@type":"WebPage","@id":"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#webpage","url":"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/","name":"What Is PR in Marketing? | PR Marketing Explained","isPartOf":{"@id":"https:\/\/www.adlift.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#primaryimage"},"datePublished":"2025-06-20T10:34:59+00:00","dateModified":"2025-06-20T10:50:06+00:00","description":"Explore how PR marketing boosts SEO through earned media, influencer partnerships, and strategic storytelling that enhances your brand's online presence.","breadcrumb":{"@id":"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adlift.com\/in\/blog\/what-is-pr-in-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adlift.com\/in\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.adlift.com\/in\/blog_post\/"},{"@type":"ListItem","position":3,"name":"What is PR in Marketing and Why Does it Matter?"}]}]}},"_links":{"self":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/blog_post\/7346"}],"collection":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/blog_post"}],"about":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/types\/blog_post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/users\/141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/media\/7348"}],"wp:attachment":[{"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/media?parent=7346"}],"wp:term":[{"taxonomy":"post-tag","embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/post-tag?post=7346"},{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.adlift.com\/in\/wp-json\/wp\/v2\/blog-category?post=7346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}