{"id":7408,"date":"2025-06-25T12:32:58","date_gmt":"2025-06-25T12:32:58","guid":{"rendered":"https:\/\/www.adlift.com\/in\/?post_type=blog_post&#038;p=7408"},"modified":"2025-08-07T08:03:50","modified_gmt":"2025-08-07T08:03:50","slug":"google-ai-mode-is-changing-the-game-is-your-brand-in-the-conversation-by-prashant-puri-ceo-co-founder-adlift","status":"publish","type":"blog_post","link":"https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/","title":{"rendered":"Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO &amp; Co-Founder, AdLift"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/#Googles_New_AI_Mode_All_you_need_to_know title=\"Google\u2019s New AI Mode: All you need to know.\">Google\u2019s New AI Mode: All you need to know.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/#What_Is_Googles_New_AI_Mode title=\"What Is Google\u2019s New AI Mode?\">What Is Google\u2019s New AI Mode?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/#Googles_New_AI_Mode_All_you_need_to_know-2 title=\"Google\u2019s New AI Mode: All you need to know.\">Google\u2019s New AI Mode: All you need to know.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/#Google_AI_Mode_traffic_in_Search_Console_Performance_Reports title=\"Google AI Mode traffic in Search Console Performance Reports:\">Google AI Mode traffic in Search Console Performance Reports:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/#Google_AI_Mode_SEO_Impact_Less_Traffic_More_Intent title=\"Google AI Mode SEO Impact:Less\u00a0Traffic, More\u00a0Intent\">Google AI Mode SEO Impact:Less\u00a0Traffic, More\u00a0Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/#SEO_in_2025_AEO_Answer_Engine_Optimization title=\"SEO in 2025 = AEO (Answer Engine Optimization)\">SEO in 2025 = AEO (Answer Engine Optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/#What_You_Need_to_Do_to_Stay_on_Top_of_Googles_AI_Mode title=\"What You Need to Do to Stay on Top of Google\u2019s AI Mode:\">What You Need to Do to Stay on Top of Google\u2019s AI Mode:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Googles_New_AI_Mode_All_you_need_to_know\"><\/span>Google\u2019s New AI Mode: All you need to know.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search has fundamentally changed. Again.<br \/>\nOn May 20, 2025, Google officially rolled out AI Mode to all users in the U.S., and while everyone was still obsessing over \u201crankings,\u201d Google quietly pulled the rug from under traditional SEO. Today, AI Overviews are used by approximately 1.5 billion people monthly, indicating very high engagement with AI-synthesized search results. As someone who\u2019s spent over 18 years at the intersection of SEO and innovation, I can tell you: this is not just another Google update. This is Google changing the game.<\/p>\n<p>And the big question is: is your brand showing up in Google\u2019s AI Mode, or are you getting edited out (of the future?)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Googles_New_AI_Mode\"><\/span>What Is Google\u2019s New AI Mode?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI Mode is Google\u2019s new conversational search interface that lives in a separate tab, alongside traditional search results. It\u2019s designed for multi-turn dialogue and supports text, voice, and image inputs.<\/p>\n<p class=\"mb-0\">\n<strong>What makes it a game-changer:<\/strong>\n<\/p>\n<ul>\n<li>It uses Gemini 2.5\u2019s query fan-out to break complex questions into multiple sub-queries.<\/li>\n<li>It pulls answers from across the web and combines them into a single generative summary.<\/li>\n<li>It\u2019s agentic, which means it can do things for you: like booking tickets, finding local services, or recommending products\u2026 without needing to click anywhere else.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Googles_New_AI_Mode_All_you_need_to_know-2\"><\/span>Google\u2019s New AI Mode: All you need to know.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search has fundamentally changed. Again.<br \/>\nOn May 20, 2025, Google officially rolled out AI Mode to all users in the U.S., and while everyone was still obsessing over \u201crankings,\u201d Google quietly pulled the rug from under traditional SEO. Today, <a href=https:\/\/www.adlift.com\/in\/blog\/optimizing-for-google-ai-overviews-what-marketers-need-to-know\/>AI Overviews<\/a> are used by approximately 1.5 billion people monthly, indicating very high engagement with AI-synthesized search results. As someone who\u2019s spent over 18 years at the intersection of SEO and innovation, I can tell you: this is not just another Google update. This is Google changing the game.<\/p>\n<p>And the big question is: is your brand showing up in Google\u2019s AI Mode, or are you getting edited out (of the future?)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7409 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/AI-Mode-India-Image-1.webp\" alt=\"\" width=\"1236\" height=\"823\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_AI_Mode_traffic_in_Search_Console_Performance_Reports\"><\/span>Google AI Mode traffic in Search Console Performance Reports:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketers will soon have access to data from Google\u2019s AI Mode via Google Search Console (GSC). This includes key metrics such as clicks &#8211; any time a user clicks through to your site from AI Mode; impressions &#8211; if your site appears in AI-generated responses, it&#8217;s counted; and position &#8211; each element in AI Mode will have a ranked position, determined by where it appears. Additionally, follow-up user interactions will be tracked as new queries. A critical caveat: GSC will only show whether your <em>site<\/em> appears, not your <em>brand<\/em>. That means a page from your site might show up without it being a branded recommendation &#8211; and vice versa, your brand could be recommended through third-party sources even if your own site doesn\u2019t appear.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_AI_Mode_SEO_Impact_Less_Traffic_More_Intent\"><\/span>Google AI Mode SEO Impact:Less\u00a0Traffic, More\u00a0Intent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Widespread AI Overviews and AI Mode adoption<\/strong>: Google Search Console now includes AI Mode metrics, so impressions, clicks, and average positions from AI-driven queries are visible alongside classic search data<\/li>\n<li><strong>Usage prevalence exceeds 13%<\/strong>: AI Overviews (and by extension, Google AI Mode) now appear in over 13% of U.S. search queries, up from around 6.5% earlier in 2025.<\/li>\n<li><strong>Click-through rates dropped 20\u201360%<\/strong>: Multiple studies link AI Overviews to a <strong>20\u201360% decline in CTR<\/strong>, while technology outlets warn of potential <strong>30\u201370% drops<\/strong> across different verticals<\/li>\n<li><strong>Zero-click searches surge<\/strong>: Over <strong>58% of searches now end without a click<\/strong>, driven by AI summaries, featured snippets, and knowledge panels on the SERP.<\/li>\n<li><strong>Traffic losses of 15\u201370% reported<\/strong>: News publishers saw an average <strong>15% drop<\/strong>, with some websites reporting up to <strong>70% declines in organic traffic<\/strong> after AI Overviews began rolling out<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"SEO_in_2025_AEO_Answer_Engine_Optimization\"><\/span>SEO in 2025 = AEO (Answer Engine Optimization)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve entered a new acronym era. AEO is the name of the game.<br \/>\nTo get cited in Google\u2019s AI Mode, your content must:<\/p>\n<ul>\n<li>Be structured (use schema, FAQs, bullet points)<\/li>\n<li>Be concise and factual (AI doesn\u2019t like fluff)<\/li>\n<li>Show authority and trust (backlinks + brand reputation still matter)<\/li>\n<\/ul>\n<p><strong>Bonus:<\/strong> multimodal content, infographics, data tables, even product videos, get preference. AI Mode isn\u2019t just reading; it\u2019s watching and listening, too.<\/p>\n<p><strong>Executive POV: Risks &amp; Rewards<\/strong><br \/>\nThis change brings big risks, <em>but<\/em> it also brings even bigger opportunities<\/p>\n<p class=\"mb-0\">\n<strong>Risks<\/strong>\n<\/p>\n<ul>\n<li>You lose visibility if you\u2019re not citation-worthy.<\/li>\n<li>AI hallucinations can misrepresent your brand.<\/li>\n<li>You no longer \u201cown\u201d how your brand is described AI does.<\/li>\n<\/ul>\n<p class=\"mb-0\">\n<strong>Rewards<\/strong>\n<\/p>\n<ul>\n<li>Higher-quality traffic.<\/li>\n<li>Visibility in zero-click environments.<\/li>\n<li>Access to <strong>new ad formats<\/strong> inside AI Mode (yes, ads are coming).<\/li>\n<\/ul>\n<p>And here\u2019s the kicker: this isn\u2019t optional. If your brand isn\u2019t being picked up by AI Mode, you\u2019re invisible to the future of search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_You_Need_to_Do_to_Stay_on_Top_of_Googles_AI_Mode\"><\/span>What You Need to Do to Stay on Top of Google\u2019s AI Mode:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Audit Your AI Visibility<\/strong><br \/>\nCheck if your brand is being cited in AI Overviews. Tools like Semrush and <a href=https:\/\/tesseract.adlift.com\/ rel=\"nofollow\">Tesseract<\/a> (our AI search visibility platform) can help.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7411 size-full\" src=\"https:\/\/www.adlift.com\/in\/wp-content\/uploads\/sites\/2\/2025\/06\/AI-Mode-India-Image-1-1.webp\" alt=\"\" width=\"1859\" height=\"777\" \/><\/p>\n<p><strong>Upgrade to AEO<\/strong><br \/>\nForget long-winded blog posts. Think concise, well-structured answers. Add <a href=https:\/\/www.adlift.com\/in\/blog\/what-is-schema-markup-strategies-to-use-it-for-better-seo-performance\/>schema markup<\/a>, FAQs, and data blocks.<\/p>\n<p><strong>Boost Domain Authority<\/strong><br \/>\nYou don\u2019t need to rank #1, but you need to be authoritative enough to be cited.<\/p>\n<p><strong>Diversify Traffic Sources<\/strong><br \/>\nBuild your email list. Strengthen partnerships. Push on social. Don\u2019t rely on Google to send you visitors.<\/p>\n<p><strong>Rethink Your Paid Strategy<\/strong><br \/>\nAI Mode ads are coming; be ready to test and scale what works.<\/p>\n<p><strong>Prepare for Agentic Commerce<\/strong><br \/>\nYour inventory, booking engine, and support stack should be AI-ready. Google is turning into a do-engine.<\/p>\n<p><strong>The Road Ahead<br \/>\n<\/strong>Make no mistake: AI Mode will likely become the default Google experience by 2026. The old-school 10-blue-links are fading. Fast. Gartner estimates a <strong>25% drop in traditional organic traffic<\/strong> for non-AEO-optimized sites by the end of 2026. Publishers and brands that delay adapting will bleed reach, leads, and revenue.<\/p>\n<p>But those that lean in? They\u2019ll own the AI search shelf space, and that\u2019s where the growth is heading. This shift isn\u2019t just about SEO. It\u2019s about how consumers discover, trust, and interact with your brand in an AI-first world.<\/p>\n<p><strong>My advice?<\/strong><br \/>\nDon\u2019t just track where you rank. Track whether AI is talking about you.<br \/>\nBecause if it\u2019s not, you\u2019ve already lost the conversation.<\/p>\n<p>In the age of AI-driven search, being visible in Google\u2019s AI Mode is essential. Brands that optimize their content for this new interface will gain a competitive edge. Explore how our <a href=https:\/\/www.adlift.com\/in\/ai-seo-services\/>AI SEO services<\/a> can help your business stay ahead by ensuring that your content is optimized for AI-powered search results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to all users in the U.S., and while everyone was still obsessing over \u201crankings,\u201d Google quietly pulled the rug from under traditional SEO. Today, AI Overviews are used by approximately 1.5 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO &amp; Co-Founder, AdLift&#8221;<\/span><\/a><\/p>\n","protected":false},"author":140,"featured_media":7412,"parent":0,"menu_order":0,"template":"","format":"standard","meta":[],"post-tag":[],"blog-category":[153],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s New AI Mode 2025: What\u2019s New &amp; How to Use It<\/title>\n<meta name=\"description\" content=\"Unpack the power of Google\u2019s new AI mode. Learn features, fixes, and SEO impact in this guide. Read now to future-proof your content strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s New AI Mode 2025: What\u2019s New &amp; How to Use It\" \/>\n<meta property=\"og:description\" content=\"Unpack the power of Google\u2019s new AI mode. Learn features, fixes, and SEO impact in this guide. 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Learn features, fixes, and SEO impact in this guide. Read now to future-proof your content strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adlift.com\/in\/blog\/complete-guide-googles-new-ai-mode\/","og_locale":"en_US","og_type":"article","og_title":"Google's New AI Mode 2025: What\u2019s New & How to Use It","og_description":"Unpack the power of Google\u2019s new AI mode. Learn features, fixes, and SEO impact in this guide. 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